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12 Places to Buy Cute and Affordable Maternity Clothes Online

Updated on July 4, 2017
Kierstin Gunsberg profile image

Kierstin is a mom to two little girls, not a fan of Popples, and is really, really good at removing crayon from practically any surface.

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The summer of 2013 was sticky and the only place to stay sheltered from the heat was my basement bedroom closet where I was curled up on top of a mountain of wrinkled clothes that no longer buttoned and zipped. At five months pregnant, after twenty weeks of kneeling in front of the toilet, my daughter was winning the war with hyperemesis gravidarum and my once flat stomach was now a very obvious bump that no longer fit beneath my American Eagle skinny jeans and flannels. The decade old collection of pinafores, hand crocheted tank tops and peter-pan collared blouses carefully curated from ModCloth and Etsy were no longer going to cut it and I was faced with the reality that it was time to invest in my first-ever maternity wardrobe, on a really tight budget nonetheless.

It turns out that maternity clothes are super cute and fun until you're the one buying them. Then they're a totally over-priced, kinda frumpy pain in the butt. Take what I've learned in my combined 18 months of maternity experience and try these online shops if you're looking for the best deals, quality, and longevity in maternity wear.

Overview of the Best Places to Buy Maternity Clothes Online

Store
The Site
Best For...
WalMart
WalMart.com
Nursing bras, tees, jersey dresses
Old Navy
oldnavy.gap.com
Jeans, shorts, pants and bathing suits
Gap
gap.com
Tees and comfy clothes
Motherhood Maternity
motherhood.com
Clearance tops and baby shower dresses
Swap
swap.com
Gently used maternity tops for a deep discount
Amazon
amazon.com
Quick shipping on baby belly friendly outerwear
Target
target.com
Nursing bras and maternity underwear
Asos
asos.com (select country at the top of the page)
Clearance casual clothes
Pink Blush
pinkblushmaternity.com
Feminine tunics and dresses
ThredUp
thredup.com
Gently used clothes by top brands like J. Crew
H&M
hm.com (select your country)
Basic tees, sweats and bras - all of the maternity variety
Forever 21
forever21.com
Traditionally sized leggings, tunics, and dresses that easily convert to fair priced maternity wear

1. WalMart

Okay, I know it's weird to start off with WalMart but seriously. True enough, you'll need to cull through the digital racks of "oh hell no, not that" but this is a great place to grab solid colored T's and tanks in the warmer months, along with your cereal and cookies. Because I mean, I'm not the only one that obsessively peruses Walmart's online cookie aisle, right? Not only did I find my baby-shower dress here for about $12, during my first pregnancy, but I wore that dress straight through my second pregnancy.

This is also the place to stock up on well priced maternity leggings and nursing tanks.

Also, last time I checked, they're having rollbacks on Keebler.

In my $12 WalMart Dress and $8 WalMart leggings at my baby shower back in 2013. When shopping for maternity, aim to have the majority of your wardrobe consist of solid colors. As your belly grows, you'll be glad to have pieces that flow.
In my $12 WalMart Dress and $8 WalMart leggings at my baby shower back in 2013. When shopping for maternity, aim to have the majority of your wardrobe consist of solid colors. As your belly grows, you'll be glad to have pieces that flow. | Source

2. Old Navy

A pretty obvious choice, Old Navy was my #1 go-to for those pricier pregnancy staples like bathing suits and paneled jeans and shorts which come in a lot of the classic Old Navy fits from sizes 00 to 20. I just bought my usual pants size from the maternity section here and the fit was still spot on. Another bonus to shopping Old Navy's maternity is that you can shop by trimester, including post-pregnancy and there's plenty of curated outfits and collections to help you along if baby brain has you totally uninspired on what to wear.

If the prices are too steep for your budget, look around for discounts and coupons on sites like RetailMeNot.com and earn cashback with SwagBucks or Ebates.

Confused About How to Choose Your Size During Pregnancy?

It's simple--whatever your size normally is, that's what it should be during pregnancy. So if you were an 8 before you got those two pink lines, you're most likely an 8 in maternity too.

If you're unsure, use a seamstress tape (you can find them pretty cheap at the dollar store or Amazon) and measure your bust, waist, and hips then compare your measurements to each store's sizing guide.

3. Gap

While a little bit pricier than its sister-store, Old Navy, I found my absolute favorite maternity t-shirt on sale here and after two pregnancies it still fit like a gem. And, for mommas in their third-trimester during cool, wintery months, Gap always has the cutest sweaters and tunics too (if your hormones can handle the layers).

This is also a good place to find pieces you can wear after your baby is born too. Grab a couple of regular sized flannels to wear unbuttoned over maternity tanks during your pregnancy then throw them over nursing tanks post-partum for an outfit that provides comfort and coverage during those first few busy weeks of toting your brand new baby back and forth from the pediatrician.

4. Motherhood Maternity

Motherhood Maternity is (obviously) specifically geared to maternity wear and offers a huge variety of styles. Shop their sale section and dig around for free-shipping or dollars-off coupons and you can find some great deals like tops for under $20. If you're looking for a baby shower dress or something to wear to a spring wedding, Motherhood Maternity has the best selection for every body-type plus a full range of pregnancy and nursing accessories and staples made especially for growing bellies like underwear, pajamas and tights that can be tricky to find elsewhere.

5. Swap.com

My new favorite site to find awesome deals on gently used kids clothing is also a great place to find affordable maternity wear. Use the filters to sort by "like-new" and "new with tags" for the best options in floaty, flouncy, and fitted tops, dresses, and jeans to get you through the next nine months and beyond. It's almost as fun as scanning the racks at your local consignment shop, only you can do it in front of a whirring fan while nibbling at your latest craving. Yay!

6. Amazon

Beachcoco Women's Maternity Stripe Maxi Tank Dress (M, Jade)
Beachcoco Women's Maternity Stripe Maxi Tank Dress (M, Jade)

When I was having my babies Amazon wasn't quite the landmark for great, affordable fashion that it is now. Over the years though, Amazon has cultivated quite the collection of versatile and stylish maternity wear from belly flattering jackets and cardigans to tunics and maxi dresses all in one place. And the best part is that if you're a Prime member, your new outfits will be waiting on your doorstep in just two business days - perfect if overnight you've suddenly outgrown every.single.last.thing that you own.

 

7. Target

For someone who really, really desperately loves Target, I'm just going to say I'm not actually a huge fan of their maternity wear. It seems to oftentimes be reviewed as ill-fitting or not quite hitting the mark and their selection is minimal. However, they do have a nice selection of nursing bras and the necessary under-garments for pregnancy and post-baby that seem to straddle the border between functional and sexy, and for that we can all be grateful. They also have really cute accessories that will help you to rock out any simple look.

And with free shipping over $25 (free with your RedCard!) Target is a budget-friendly option when it comes to filling out your maternity wardrobe.

How to Create a Cute Maternity Wardrobe on a Budget

The most financially savvy thing you can do when building your maternity wardrobe is to not actually buy clothes. Grab some cheapie jewelry and accessories from places like Forever21 and H+M or hit up the clearance section at Target (all available online!). Pick out bold, bright colors and metals to jazz-up black empire dresses and grey sweaters and suddenly your small wardrobe will feel a whole lot bigger.

8. Asos

The thing I love most about Asos is the free shipping both ways. I've both ordered and returned from here and the process was always super simple. The prices can be steep but meander over to their clearance section and sort by price low-high and you'll find tons of great pieces to fill in your maternity wardrobe including graphic tees, skater dresses and roomy hoodies.

9. Pink Blush Maternity

While the regular priced maternity items may be a little out of budget for a wardrobe that is only wearable for a brief time, Pink Blush's maternity sale items are fair priced and just as adorable as the rest of the items on the site. If your aesthetic is flowy florals and toe-grazing maxis then Pink Blush is a solid choice. They also have an awesome selection of soft robes that will keep you cute from your last trimester to the delivery room and straight on through to those long days of rocking your newborn in front of Netflix.

10. ThredUp

Use ThredUp's refinement tools to search hundreds of brands of gently-used maternity clothing from basically all of the brands I've mentioned here, plus some of the pricier ones, like Loft, A Pea in The Pod and J. Crew, all at prices that rival even the clearance section. And Once your pregnancy is over you can just turn right back around and resell your outfits to ThredUp when you're ready to build your mom wardrobe.

11. H&M

If you're looking for on trend pieces that will flatter your growing baby belly, H&M is the place to find cute and cozy maternity clothes that are also wearable post-pregnancy.

I've personally never tried H&M because by the time they came online I was nearly done having babies. However, if I had to do it all over again, I would definitely stock up on H&M's collection of soft joggers, basic tees and lace nursing bras for those days when you want to look like you're trying but really you're just planning to wrap up in a giant, blanket-like sweater and hide until your due date.

12. Forever 21

Once upon a time, Forever 21 carried a line of twee and trendy maternity clothes. Unfortunately, those days have long passed but that doesn't mean Forever 21 isn't still a top option when it comes to finding pregnancy perfect dresses, tops and leggings.

Indeed, I wore my traditional sized Forever 21 leggings for the first 6 months of both of my pregnancies plus their loose fitting tunic tops, baby doll dresses and easy-to-layer cardigans - all without the inflated price of most maternity specific pieces.

Where do you love to shop online for versatile maternity styles and post-labor outfits? Comment below!

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© 2015 Kierstin Gunsberg

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    • Kierstin Gunsberg profile image
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      Kierstin Gunsberg 2 years ago from Traverse City, Michigan

      Consignment shops are a great place to find maternity :) My mom took me to a local consignment boutique last pregnancy and I was able to pick up a few tops that got me through that last (loooong) trimester.

    • bravewarrior profile image

      Shauna L Bowling 2 years ago from Central Florida

      Great information, Kierstin. My maternity days are long gone, but when I was pregnant, I bought all my clothes at a local consignment shop for expectant mothers and children. I saved a ton of money and could basically recycle everything I bought.