Ian is an avid sneakerhead and streetwear enthusiast who experiments with his style, so you don't have to.
What Is the Ultra Boost
The Adidas Ultra Boost first came about in January 2015 and debuted on the feet of runners such as Yohan Blake and David Villa. It then received general releases in triple white and core black colorways in February of the same year. The initial technology came from a collaboration of BASF and Adidas. Specialised TPU pellets were pressed together to make a responsive and comfortable cushion for runners and casual wearers alike. The upper part of the shoe is constructed of Adidas' own primeknit material and helps achieve the same function. This is hands down one of my favorite sneakers ever, and I love that I have the opportunity to speak about it.
Rapper and fashion mogul Kanye West even took a liking to Ultra Boosts and Boost technology in general (he has been using it in every Yeezy shoe since he partnered with Adidas after all). He was spotted many times walking on the L.A streets, at various concerts, and even at the Billboard Music Awards rocking the Ultra Boosts. Needless to say, many people jumped aboard the Yeezy hype train and bought themselves a pair of Ultra Boosts because of Kanye's influence. Whether you love him or hate him, the man is a cultural icon, and anything he touches almost certainly turns to gold. He is a modern Midas, if you will.
DIY projects and savvy custom channels on YouTube helped make the Ultra Boost Uncaged
A lot of people loved the Ultra Boost, yet they were not huge fans of the cage that was around the shoe. The Ultra Boost came during a time in fashion where minimalism was at its peak in popularity. So thousands of sneakerheads and fashionistas alike snipped off the three stripe cage and rocked a cageless Ultra Boost, and it was beautiful. Luckily, Adidas listened to the consumers and released the Ultra Boost uncaged in 2016. While the shoe had some mixed reception, it did show that the Ultra Boost was here to stay, and Adidas was more than willing to fulfill the consumer's wants for some more profit.
Adidas Adds Color to the Boost Technology
People eventually grew tired of the same old, same old of the Ultra Boost. The Ultra Boost 2.0 had the same color midsole as the original with new upper colors. Adidas quickly found out how to color the Boost and began to release colorways such as the New York and the Triple Black. Boost was back, and people loved the new look coloring the Boost brought. Though the hype was short lived, it was strong, and many people waited in lines just to pick up the latest triple black release.
The Ultra Boost 3.0 Is Released
The Boost 3.0 was slightly controversial because it changed up the primeknit pattern people loved. The latest edition was released with more colorways due to the ability to now color the Boost. However, the 3.0 was still as well received as its older brothers in the line. It also came with several collaborations that got scooped up relatively quickly. The most notable color being released was the Parley Oceans collab that used plastic taken out of the ocean in its cage and boost material, as well as its primeknit material. The Parley Oceans collab became a very popular one and one that lead to a cleaner Ultra Boost, a cleaner ocean and a better environment to live in.
2018: The Future of the Boost
The Ultra Boost has just become three years old, and Boost technology is already 5. In 2018, Adidas was looking to innovate with new Boost shoes. This means that, unfortunately, the model would take to the sideline. Though some really nice colorways are came out in 2018, Adidas is largely keeping the line quiet as they worked to revitalize Boost technology with new, interesting, silhouettes to keep the technology profitable and the company well alive. The new NMD Racer and Boost You Wear silhouettes were a hit. The Boost line still received exciting updates without the Ultra Boost. I very much look forward to the Boost every year, and if you're a sneakerhead, I heavily recommend keeping an eye on Adidas and Boost technology this year!
© 2018 Ian Barron
Kat on May 18, 2020:
Ultraboost is my favorite sneakers! It's super comfortable and lightweight.
H on February 19, 2018:
Really loved the article, looking forward to the next one.