50 Unique Shoe Store Names

Nothing feels quite as good as breaking in a new pair of shoes. They feel so fresh and comfortable. Best of all, they look great too! Not to mention they have that awesome new shoe smell! (Don’t lie, we all love it!)

Since it's well-known that you can never own too many pairs of shoes, it might not be a bad idea to open a shoe store! People will always need shoes. Even if the economy takes a nosedive, you stand a good chance of surviving. Oh, and you’ll always have the first crack at the latest shoes when you need them!

One of the benefits of opening a shoe store is that you get to help people feel good. Customers almost always leave with a big smile and a pep in their step! Starting any kind of business can be a daunting task, and finding the perfect name can seem impossible.

Luckily, there are plenty of resources to help you get started thinking about name ideas. Also, I've come up with 50 that could be just what you're looking for!

If you don't find the perfect one, there's some advice below on how to think about naming your business and some ways to brainstorm.

50 Unique and Funky Shoe Store Names

The Shoe Rack
Fashion Feet
Twinkle Little Toes
Twinkle Toes
Happy Heels
The Shoe Factory
Tippy-Toes Shoe Store
We've Got Sole!
The Comfort Zone
Soled Out Shoes
Walkabout Shoes
4Seasons Shoe Store
Walking on Air
Laced-Up Shoes
On Air Shoes
We Laced It
Oh Pair!
Untied Shoes
We Heart Shoes
The Shoe Shoe Train
American Shoe Store
Shoe Garden
All-American Tennis Shoes
Sun n' Shade Sandals
Shoe Daisy
Sunnyside Shoes
Skip to My Lou Shoe Store
Spectrum Shoe Store
Hopscotch Shoe Store
All About Feet
The Shoebox
Hot Heels Boutique
Shoe Wonder
Shoe Fly
Footcandy Shoes
Off the Court Athletic Footwear
Kickass Kicks
Sole Mates
Toasty Toes
Antonio's Italian Men's Loafers
Oxfords of Boston
Tiny Toes for Tots
Freedom Footwear
Beach Feet Flip Flops
These Boots Were Made for Walking

Before You Choose a Name . . .

Consider Your Customers and Your Values

Finding the right name is a very important part of opening a business. A great name can help you win customers and stand out from your competition.

Since your business name is often the very first impression your potential customers will receive, it's important to make it a good one!

What Your Name Should Do

There are many different ways to name your shoe store, and lots of theories on how to do it right. Regardless of what name you choose, however, it should do the following:

  • Form a connection with your customers (emotional connections are the strongest)
  • Tell your customers what your business is and allude to your core values or mission
  • Represent you and your values effectively
  • Attract your ideal customers (the ones that bring you the most money and cause the least work)

Characteristics of a Great Name

There are exceptions to every rule, but, in general, the best business names are:

  • Simple, both easy to understand and pronounce
  • Unique
  • Descriptive
  • Evocative of values or emotion
  • Specific (but not too specific)
  • Long-lasting, something that will stand the test of time

Questions to Ask Yourself

A business cannot exist without customers, so you should think a lot about who your ideal customer is, what they want, and how they shop. You should also think about your competition and any legal concerns for opening and naming a store.

Here are some questions to help you through the process:

  • How will people be finding and buying from you? Will they be buying online? In-person? Through a distributor? This will affect who your customer base is, and accordingly, your name.
  • Where are you? Are you in a big city? A suburb? A small town? Again, this is all about knowing your customer their expectations.
  • What do you know about your ideal client? Is she a runner? Is he a businessman? What's their budget? Where do they usually buy shoes? Learn as much as you can so you can tailor your store to those people.
  • How does your competition look? What are other shoe store names? What seems to be working? What doesn't?
  • What are the laws in your area or nation about naming a new business?

Do This, Not That

What to Do When Naming Your Store

Naming is very important. Here are some things that you should do while you're going through the process:

  • Get outside help and feedback, especially from potential clients.

Once you've thought of some names, bounce them off of friends and family to see what they think. If you can get it, feedback from potential clients would be hugely valuable. Outside helps prevent naming blindspots.

  • Invest plenty of time in thinking about a name.

Thinking of a great name takes time. Professional naming firms spend anywhere from six weeks to six months on it. While you may not have that kind of time, you should still invest what you have.

  • Do research, both on your competition, general shoe trends, and retail trends in your area.

Google the top shoe stores in your area. What are their names? What seems to be working? What isn't? How will your shoe store be different from the competition? Find out what domain names are available.

  • Understand how your ideal customers will perceive your name.

Examine it from every angle. Do your best to hear it as if you were a stranger. What are its connotations? Are they good? bad? Weird? Do you know they exist? How do your customers feel when they hear it? Athletic? Sexy? Fashion-forward?

  • Visualize your brand.

How will it look on your website, merchandise, marketing materials, fliers, or social media?

  • Use tools during the naming process: name generators, thesaurus's, rhyming dictionaries, etc.

Though none of these will produce the magic bullet, they can help you think a little outside the box and break through a brainstorming rough patch.

  • Think about the story that your name tells about your business.

When people ask about the history of your name, what will you tell them?

  • Spend money on expertise.

If you can, hire firms to help you with the naming, design, and legal processes of opening a business. There is a lot to know and investing here could save you a lot of headaches down the road.

Things to Avoid When Naming Your Business

  • In general, stay away from cutesy names or puns that only you understand. There are exceptions to every rule (especially for small businesses), but, for the most part, these kinds of names don't tend to age well.
  • Don't limit yourself. For example, "Denver Shoes" might be hard to take with you if you expand to a different city and start selling accessories too. Specificity is good to a point, but be mindful of future growth.
  • Avoid using Inc. unless your company is actually incorporated
  • Don't make up words. Unless you're extremely skilled, you're likely going to make a word that's easily forgotten because it's unrecognizable.

Brainstorming Help

A Breakdown of the General Naming Process

  1. Do research. Find out what your competition is doing, understand who your ideal client is and what kind of words and names they gravitate to.
  2. Brainstorm! Come up with as many names as possible. At this point in the process, it's all about quantity, not quality. You're going to have some stinkers and some winners. That's okay.
  3. Choose a short list of 10 or so that you like, and then find out if they're available. If some aren't, either come up with replacements, or make your short list even shorter.
  4. Sleep on it.
  5. Come back to your favorite names. Mull them over. Say them out loud. Get feedback on them from friends, family, and potential customers (especially this last one).
  6. Get a short list of 3 or 4. Hire a firm to check them out to make sure it's legal to use them.
  7. Choose one, either based on market research, gut instinct, or the position of the stars. As long as you can back it up with some solid reasoning and can't find reasons not to do it, you should be good to go.

9 Ways to Come Up With a Lot of Shoe Store Names:

  1. Use your name or you and your partner's names if you're working with someone else. Many of the world's biggest brands are names. It's simple, it's you, and it's an easy way to be unique.
  2. Instead of using the word shoe or shoes, try thinking of words that are associated with your product (laces, straps, heels, leather, tie, toe, etc.)
  3. Choose adjectives that help describe your ideal customer, like classy, uptown, elite, or extreme.
  4. Make an acronym: FCUK, IBM, and FIAT are all well-known brand names that are acronyms. Just be sure it's not so basic that it's boring.
  5. Put two things together, like Shoe & Tie, or Heel + Toe. Use different kinds of punctuation too and make your name stand out in writing.
  6. Go abstract! Choose a word that evokes a certain feeling, like Apple for simplicity, or Compaq for compact. Be careful with this one, since abstract concepts can be tricky.
  7. Use the location of your store, the address, the street, the direction, or other associations, like Windy City Shoes. Again, be careful of being too specific since this might end up limiting you in the long run.
  8. Make compound words. Smash words together and see what happens. Think of brands like Microsoft, and Softsoap.
  9. Get inspiration from other languages. This works especially well if you have an connection to another language, which could be part of the story you tell about your business.

In It for the Long Haul

When you are brainstorming shoe store names, it’s important to take your time and not rush through the process. In other words, kick off your shoes, sit down, grab a drink and a snack, and settle in for some hard-core brainstorming.

The worst thing that could happen? You come up with a lot of names, but that's pretty much the point, right?

Brainstorming Tips

  • At first, write down as many names as you can think of. Let some of them be bad. It's okay!
  • If you need some extra help, don’t be afraid to ask! In fact, asking for help is an excellent idea! You can make the naming process more fun by involving people close to you.
  • Throwing a naming party is a great way to gather ideas and listen to opinions. It's also just a fun excuse to party!
  • Do your thinking in a creative space with lots of light — leave your usual haunts and go somewhere new.
  • Move around while you're writing down names. If you get stuck, take a walk.
  • Invite some positive, creative friends into the process.
  • Brainstorm in the morning when your brain is most creative.
  • Read a funny article or watch a funny video. Laughing can break down mental barriers.

Though the process is a lengthy one, once you establish a name and tie up a few loose ends, it will be time to open shop. Good luck!

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