1970s Fashion Trends

Updated on June 20, 2018
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I believe that everyone has a story to tell and that we all have the freedom to express ourselves in some way.

The '70s was a revolutionary time, especially for fashion.
The '70s was a revolutionary time, especially for fashion. | Source

The 1970s was a time when fashion was evolving in many ways. For example, women had more freedom to express themselves. The 1970s style notably preserved the "hippie" look of the '60s, yet gave it a more refined, modern look. Additionally, as convenient travel became the norm, fashion gained influences from around the world. New fashion styles were being introduced to the U.S., inspiring a look that defined a decade.

Here is some background information on a few of the original fashion fabrics and garments used in the '70s.

Top Fashion Trends of the '70s

  • Bell-Bottoms
  • Micro Mini or Maxi Skirts
  • Loose, Flowing Robes
  • Trouser Suits
  • Platform-Soled Shoes
  • Mix-and-Match Knitwear
  • Disco Clothing

1970s Wide-Leg Pant Cut Apparel
1970s Wide-Leg Pant Cut Apparel

Micro Mini or Maxi: Skirt Lengths of the 1970s

The '70s was a time when women chose who they wanted to be. If a woman felt like flaunting a miniskirt one day, a maxi dress the next, and a midi skirt or some hot pants the day after—it was considered acceptable. Most women began dressing more freely in this era.

One familiar look was the granny dress with a high neck. At times, the neck was pie-crust styled, or lace trimmed. Often, dresses were created with warm, brushed fabric or viscose rayon crepe in floral-print designs. These materials draped well and were perfect for empire-line styles.

Trendy Nightwear

For nightwear, women usually wore full-length maxi dresses, night trousers, or glamorous halterneck catsuits. Some dresses emphasized the Motown style.

For evening attire at the beginning of the early 1970s, women wore either straight or flared empire-line dresses with beautiful, shiny sequined-fabric bodices and extravagant sleeves. Bold and sparkly was the style for a fun night out.

Another largely successful evening style of the '70s was the halterneck dress; it could be either maxi or above the knee.

Disco Style Apparel

At a disco dance party, girls might wear hot pants. It was often the norm for women to wear mini dresses. Instead, women were more inclined to confuse men by covering their legs entirely. It was a somewhat liberating act for women to start wearing pants much like men.

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'70s Vintage Drop-Waist Mini Skirt OutfitsWomen's Hot Pants Style
'70s Vintage Drop-Waist Mini Skirt Outfits
'70s Vintage Drop-Waist Mini Skirt Outfits | Source
Women's Hot Pants Style
Women's Hot Pants Style

Convenient Travel Made the Fashion Mind Grow

Convenient travel meant those who traveled to other countries were able to bring ideas and accessories from unique places around the world back with them to the U.S. The growth and influence of self-styled hippie clothes of the '60s and fashion senses from various cultures began to fuse together to create '70s fashion. Celebrities and musicians who had the opportunity to travel were seen as significant fashion icons. In addition, the majority of people looked for designers to provide styles that matched the feeling of the era. Fashion had come back to nature and was Anti-Vietnam-War in perspective.

Airline Disco Fashion
Airline Disco Fashion | Source

Caftan or Kaftan

The hippies of the '60s brought with them clothes from other cultural backgrounds that had never been seen before in the West. Nehru jackets and loose, flowing robes that came from humid, hot countries made their way into fashion, developed by designers such as Yves St. Laurent.

From the mid-to-late '70s, Caftans, Kaftans, Kimonos, mummus, djellaba (a Moroccan pointed hood) or jalabiya (loose eastern robe), and several other styles from every part of India and Africa were in turn transformed into home-style robes for casual wear. These types of clothing were made in every fabric you can think of but were especially glamorous dressing when sewn with exotic fabrics and edged in silver, gold, and other metallic trimmings.

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1970s KaftansCulturally Inspired 70s Fashion
1970s Kaftans
1970s Kaftans
Culturally Inspired 70s Fashion
Culturally Inspired 70s Fashion

Flared Trousers, Bell-Bottoms, and Trouser Suits

Trousers and trouser suits were all the rage back in the '70s. Pants started off gently flared and grew into wide bell-bottom proportions by 1975. Pants gradually became straighter and wider at the ankle until the end of the '70s when they were back to narrow at the ankles once again. Some famously used fabrics included heavy crepes, wool jersey-knits, Courtelle jersey, and woven polyester suiting like Trevira. Some favorite colors incorporated in the trouser and suit fashion of the 1970s were:

  • Emerald green
  • Apple green
  • Bottle green

Celebrities at that time, such as well-known actress Farrah Fawcett (from the series Charlie's Angels), helped popularize flared trousers and luscious hairstyles that required constant use of tongs, or heated rollers, to make the hair feathered. It is easy to see how many women modeled Farrah's style during that era.

Heavy crepes that were used to make wide-legged trousers would often look exactly like the Chanel trousers of the 1930s. They were either worn with small, knitted, short vests or scoop-neck tank tops. Waistcoats were also immensely popular in any length, from hip length to maxi.

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1970s Women Bell-Bottoms'70s TrousersBell-Bottom Jumpsuits
1970s Women Bell-Bottoms
1970s Women Bell-Bottoms
'70s Trousers
'70s Trousers
Bell-Bottom Jumpsuits
Bell-Bottom Jumpsuits

Platform-Soled Shoes

By the early 1970s, platform shoes had a slim sole about 1/4 inch in height. When platform shoes increased in popularity (especially during the disco era), soles could be seen up to 4 inches in height. A typical platform shoe with a 1-inch sole was enough to provide an individual with more height. Platform shoes were not hollow and were often as heavy as stone.

For women who loved to show their legs, it became trendy in the early '70s to see women wearing creamy-white tights with black patent shoes.

1970s Platform Shoes
1970s Platform Shoes

1970s Tank Tops and Mix-and-Match Knitwear

The tank top of the 1970s was a garment that defined its era, such as the scoop-neck camisole of the '80s, the shell of the '90s, and the rest of the millennium. It may seem silly now, but back then, tank tops were a standard piece of clothing worn along with a blouse. Sometimes, tank tops were even worn blouse free with a matching v-neck-style cardigan such as a modern matching set.

At the same time, matching top and bottom clothes became less apparent at stores and boutiques. Suddenly it became possible to buy a skirt or trousers and different styled top! Just imagine how easy it was to go into a clothing store and look for tops and knits without having to suffer long, painful hours of searching for two matching pairs. Mix-and-match collections of separates were the norm in department stores by the 1980s.

1970s Matching Children's Knitwear
1970s Matching Children's Knitwear

Some Fabrics Used in the 1970s

  • Courtelle: Courtelle jerseys were used in all types of pieces from trouser suits, tank tops, to small dresses.
  • High Bulk Polyester to Low Bulk Polyester: Crimplene, a thick polyester fabric, was predominately used to create the correct A-line mini dress of the '60s and was often used for every piece of clothing you can think of. High bulk crimplene began to disappear by the early to mid-'70s, however, and finer fabrics like Lirelle started to appear.
  • Trevira: This fabric was used to create the "Bay City Rollers Trousers" with wide, square pockets along the pant legs. This material and look was the top inspiration for the combat trousers seen today.
  • Viscose Rayon: In the late 1970s, fabrics of the '80s started to appear. This fabric, used in crinkled textures, was often used alongside very fine Crepe De Chine polyester fabrics. The small dollybird or granny print fabric looked great in viscose rayon.
  • Satinised Polyester: Satinised polyester jacquard blouses had been fashionable since the beginning of the '70s, but had always been too expensive to buy. New technology allowed the satinised polyester to match with the Crepe De Chine to make fabrics of real extravagance close to real silk, similar to the glamorous dresses of the 1980s.
  • Cotton: Of course, cotton is always the top ideal source of fabric for every type of fashion apparel.

Farrah Fawcett '70s Style
Farrah Fawcett '70s Style

1970s Disco Fashion

Disco fashion appeared in the 1970s and is most often remembered for its hot pants and spandex tops. Shiny, clinging Lycra stretch disco pants in solid and bright, shiny colors with stretch-sequin bandeau tops were mostly seen in professional dance-wear. This style began making a huge influence in discos as disco dancing became a serious form of dance.

Disco paved the way to dress codes and a door screening policy. Disco clothes were not typically seen being worn during the daytime. During the nighttime, however, it was the standard to wear disco-style clothing to match the environment of strobe lights, mirrored balls, and frequent spotlights on the individuals dancing on the dancefloor.

Saturday Night Fever, made in 1977, perfectly depicts the '70s disco fashion. This movie stars John Travolta, who famously illustrates the style of disco, as well as the importance of how much it means to release all your worries of the working week by having fun and dancing.

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This movie depicts how disco music and its popularity made a strong impact on fashion-minded people in the '70s.The well-known band, ABBA, wearing white disco clothing.'70s Disco Clothing
This movie depicts how disco music and its popularity made a strong impact on fashion-minded people in the '70s.
This movie depicts how disco music and its popularity made a strong impact on fashion-minded people in the '70s. | Source
The well-known band, ABBA, wearing white disco clothing.
The well-known band, ABBA, wearing white disco clothing. | Source
'70s Disco Clothing
'70s Disco Clothing

Questions & Answers

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      • profile image

        jessie 

        4 years ago

        i like pickles!!!!!

      • profile image

        jessie 

        4 years ago

        yujryj

      • profile image

        taco 

        4 years ago

        useful thx

      • profile image

        werty 

        4 years ago

        hiiiiiiiiiiiiiii

      • profile image

        dean 

        5 years ago

        compared to what we deal with today, i'd say the 1970s appeared very cool indeed.

      • profile image

        gabby 

        5 years ago

        why dont they have some of these hlothes now!!

      • profile image

        Savannah 

        5 years ago

        I don't know who copied who, but this site is IDENTICAL to this one:/ Check it out and see for yourself: http://www.fashion-era.com/1970s.htm

      • profile image

        Mj,khklefth 

        5 years ago

        Waaassshup??

      • profile image

        GRape123 

        5 years ago

        COOL STUFF

      • Rp bazar profile image

        Rummana Perveen 

        5 years ago from Toronto

        thank you for this article. helpful post fo me. i m working as a freelance fashion designer.pattermaker.

        http://rpbazaar.supervaluesmall.com/home.html

      • profile image

        angelo 

        5 years ago

        groovy!

      • profile image

        Trenia 

        5 years ago

        love love love some of these outfits

      • profile image

        SHIRLEY 

        5 years ago

        OH,MY I REMEMBER THOSE DAY ITS AWESOME WENT THROUGH MY WADEROBE AWESOME LOVE IT KEEP IT SHOING MY FRIEND BRING IT BACK,,,,,,,,,,,SHIRLEY

      • profile image

        mhaica & mark 

        5 years ago

        ..........,,,,,,,,,,thank u ...............u help us in the modeling.........................

      • profile image

        Gigi bear100 

        6 years ago

        I loved this website it helped a lot whith what I needed I loved the Farah Fawcett picture! (:

      • profile image

        Ginja Ninja 

        6 years ago

        THIS IS AWSEOME!!! IT BETTER BE RIGHT IM USING THIS FOR ME PROJECT!!!! :)

      • profile image

        Jayne 

        6 years ago

        I enjoyed looking at the patterns in this segment. We learned to make fabulous clothes in Home Ec classes in high school. Miss those days amd the prices for certain.

      • profile image

        ezza 

        6 years ago

        good site, helped a lot, thanks :)

      • profile image

        me 

        6 years ago

        iz dat it man?

      • profile image

        Ke-Ke 

        6 years ago

        Great info

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