Fashions of the 1960s - Mods, Hippies, and the Youth Culture


Youth Movement of the 1960s

Fashions of the 1960s reflected youth. From the child-like short skirts of the mid 60's to the costume type outfits of the hippies, clothing took on new lines, color, and a reflection of vibrant optimism mixed with an idealistic yearning for a new egalitarian society.

The introduction of The Pill encouraged women to seek a new kind of freedom. The Civil Rights Act of 1964 increased interest in African culture as well as interest in other ethnic groups. Western youth no longer saw themselves as a homogenized whole, but as a collection of tribes with a wide variety of interests and self created roles.

The 1960s was a time of social and cultural change, due in large part, to population demographics. According to the US Census Bureau, 36% of the US population was under 18 in 1960. A youth movement was underway.

The youthful population of the 1960s wore short skirts, geometric prints, and bright colors. From the casual sophistication of the early 60's, to the Pop Art and Op Art influences of the Mods, dress styles went through radical changes. Women had never shown so much skin. Men grew their hair long. Young people rejected traditional clothing until second half of the decade, a kind of style anarchy created a new Bohemian look introduced by the hippie movement. The photo at the above right shows a bride in a mini dress that flies in the face of tradition, her bouquet a simple handful of daisies.

Jackie Kennedy


Early 60's Fashion Icons

Post war designer Emilio Pucci introduced tapered Capri pants, and new lightweight clothing that was perfect for travel. His wrinkle-free silk jersey made in bold colors and vibrant color combinations created a new casual style with a youthful appeal.

Jackie Kennedy. The youthful first lady presented herself with a natural, yet sophisticated style in a manner that was classically simple. Mixing Parisian couture and a breezy, athletic American style, Jackie Kennedy favored boat-neck tops, trousers, and sleeveless dresses. Her formal attire lost the fussy look of the past, leaning toward clean lines and bright colors.

Audrey Hepburn, the muse of Herbert de Givenchy, became a fashion icon influential to this day. She was tall and thin following an era when the feminine ideal was curvy and robust. In her flat shoes and dancer's stance, she created a youthful new look without flash ornamentation that relied on a natural grace as depicted in her films Sabrina and Breakfast at Tiffany's.

Twiggy, a fashion model and muse for Mary Quant became a hugely famous figure in the early to mid 60's. Thin to the point of emaciation, her androgynous appeal became the slouchy, big-eyed portrait of a modern girl. Her short boyish hair, and exaggerated eye make up gave her a unique look recognisable to this day. (Twiggy appears in the vido above)

Jean Shrimpton, named Model of the Year by Glamour Magazine in 1963 was known for her long legs, pouty lips, and staight hair with bangs.

Carnaby Street Scene


Girl in mini skirt, patterned tights, and ribbed top


Mary Quant and the London Fashion Scene

A new affluence combined with affordable tuition allowed more kids than ever to attend college. The egalitarian influence of the newly educated lower class mixed with the concept of the shared hardships during and following World War II, led to a youth movement no longer led by the elite. Young people rejected the snobbery of couture, and the restrictive conservation of the post war years.

In the Chelsea area of London, a haunt for artists and Bohemians, the Beatnik trends of the 1950s informed a look based on dancers' clothing, including short skirts, tights, and flat shoes.

Carnaby Street, a fashionable shopping district in London, hosted the emergence of new, independent boutiques that focused on bold new styles.

In 1955, Mary Quant opened her clothing shop called Bazaar, offering updated traditional styles and an informal shopping experience in a party-like atmosphere. Designing clothes that offered greater ease of movement, Mary Quant introduced simple tunic style dresses that rejected the structured tailoring of the fashion establishment.

She featured jewelry created by art students in radically new designs.

Her mini skirt was offered to young working women to enable them to run for the bus. And when gartered hose did not work with the short hemlines, she sold dancers' tights, then followed up with colored tights procured from theatrical manufacturers. Bright colors and fabric patterns taken from children's wear mixed with bold geometric prints, puffed caps, and knee high boots to create a modern new look - Mod style.

Bell Bottoms


The Kinks have a bit of fun with fashion

1960's Fashion and The Abolishment of Dress Codes

In Britain, young working class men began to adopt historical clothing based on Edwardian designs. From Edward VII's nickname, the Teddy Boys wore long, fitted jackets with velvet collars, brocade vests, and drainpipe trousers. Mods wore tight fitting suits, grew their hair out like the Beatles and zipped around town on motor scooters. Rockers based their style on an American James Dean look with leather jackets and motor cycles.

Young men and women began to reject the dress codes of a conservative past when the elite establishment ruled fashion. People no longer dressed according to social position or time of day.

And while the British dressed up, Americans dressed down. Jeans, once the uniform of cowboys and farmers, became the symbol of a new laid back kind of freedom. College students who no longer saw themselves as an elite class dressed for the common cause, breaking down social position identified by manner of dress.

Jeans became the signature clothing item of the youth movement. The once plain work garment evolved into sailor style bell bottoms that came, no longer just in blue denim, but in a rainbow of colors, often featuring embroidery and appliqued designs.

Janis Joplin


The Hippie Movement and Fashion

In the Haight - Ashbury neighborhood of San Francisco, a group of young professionals, artists, and musicians began to adapt a new Bohemian life style. Like the Aesthetics of the 19th century, the new Bohemians rejected the dehumanizing effects of mass production and consumerism, as well as the roles dictated by society.

Embracing an alternative way of living,the early hippies dressed in theatrical costumes, and recycled clothing, often based on historic costume and folk dress. Wearing vintage clothes, or remaking garments out of old fabric, the hippies created a unique look based on individuality, creativity, and fantasy.

They incorporated ethnic fashions and military surplus into curious combinations. Gypsy scarves and skirts, Middle Eastern kaftans, traditional African garments and fabrics, Indian prints, Native American influences mixed with the fringe jackets of American pioneers to create an unstructured look that was both exotic and frivolous.

The whimsical independence of hippie style threatened the fashion establishment. Men grew their hair long. Women could no longer be told what to wear. Social position no longer dictated how a person dressed.

While hippie style introduced a new, ecological sensibility, the style eventually went mainstream. Hippie type clothes were worn by the wealthy elite and, eventually, became a mass produced fashion trend that went against everything the original hippies stood for.

Hippie Style

Hippie style was the new Bohemian look based on folk costume with a gypsy influence.
Hippie style was the new Bohemian look based on folk costume with a gypsy influence. | Source

Psychodelic Style

The use of drugs introduced an alternative perception. LSD created a heightened appreciation of color, texture, and line that informed fashion of the late 1960s. Colors bled into other colors and the geometric shapes of the early decade melted into amoeba patterns, vibrant swirls, and Indian paisley.

An essential component of the hippie style of the second half of the 1960s, psychodelic fashion often mixed with the tribal and folk costume clothing of the Haight - Ashbury scene. African patterns and clothing design, popularized after the Civil rights Act, introduced tie-dyed fabrics and loose, comfortable dashikis.

A stereotype emerged - a young person in an Afro hair style, wearing a tie-dyed shirt, peace symbol, and bell bottomed jeans, the quintessential mass marketed hippie, a look that pops up every Halloween.

While psychodelia quickly lost steam due to over saturation, the Bohemian fashion trend of the hippies made frequent comebacks that still influences fashion today. The long hippie style peasant skirts led to the maxi skirt, a short lived ankle length hemline that quickly died out, but brokered an end to the dictation of hemlines by the fashion establishment.

Woman with an Afro hair style


Hair, Makeup, and Jewlry of the 1960s


The early 60's saw bouffant hairdos that were less exaggerated than in the late 50's. A soft, slightly pouffed bob, or shoulder length flip was teased out at the tip for volume. Even the Mods, with their sleek hairdos kept a bit of lift in the geometric cut bobs like the one worn by Mary Quant.

A smooth sleekness gave way to long, straight hair, worn with or without bangs or in a center part. Wavy haired and curly haired young women had their hair straightened or ironed it flat at home.

Hippie style encouraged a natural look that included long, straight hair as well as long, curly or wavy hair. Very curly African hair was allowed to grow in a natural fashion, cut slightly in a rounded form into an Afro. Young men grew their hair long, or allowed curls to grow naturally.


Makeup ran the gamut from the minimalist cosmetic style worn by Audrey Hepburn, to khol rimmed eyes of the Mods. While 50's makeup highlighted the lips, makeup of the 60's paid special attention to the eyes with large false eye lashes, and the exaggerated eye makeup worn by Twiggy.

Hippies generally eschewed cosmetics, but enjoyed face painting for special events, displaying images of daisies, rainbows, and other natural themes on their cheeks or foreheads. Body painting turned the entire body into a canvas. Unlike the tattoos of today, body art of the 60's washed off.


Jewelry went from the conservative, lady-like pearl (or faux pearl) necklaces of the 50's toward a variety of styles. Mods preferred obvious costume jewelry made of chunky plastics in bright colors.

As the more Bohemian look of the late 1960s went mainstream, an eclectic variety of jewelry included long beaded necklaces, stacked silver bangles, woven leather bracelets, large stone rings, beaded head bands, hooped and intricate dangle earrings. Flowers were often worn instead of jewelry, or worn in a wreath on top of the head. Daisies were the predominant flower choice.

Girl Wearing GoGo Boots in 1968


Shoes of the 1960s

Young women of the early 1960s wore flat shoes, and low heeled pumps. Later, knee high boots came into the mix, appearing in vinyl as well as leather. The tall, thin boots came in light shades and in colors. Later, wider, lower cut boots were called Go-Go Boots and were often featured on popular dance shows on TV.

Young men wore low cut boots with Cuban heels, and zipped or elastic sides. Rockers and Americans who favored Western styles wore cowboy boots or motorcycle boots.

The hippies often went without shoes at all. Sandals came in Gladiator styles and flip-flops. Huarches, a Mexican sandal with a woven leather top which had been popular for some years was commonly worn by hippie types. Boots were popular as well as clogs and Doctor Scholls wooden soled sandals.

1960s Style Today

The whimsical freedoms of 1960s styles still influence the world of fashion. The comfort and freedom of movement that was popularized then is a concept that never really went away. Any day, you can see girls in mini skirts and knee high boots. Clogs have become even more popular and come in many styles. And the Bohemian style of the hippie movement has made several comebacks which include psychodelic floral designs and the kaftans that were featured in the 2012 Spring Fashion Week.

Modern fashion shows and collections reflect the alternative styles of the 1960s, presenting a myriad of hemlines, trouser types, color blends, and clothing shapes.

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Comments 3 comments

Colin323 2 years ago

I remember it well! I worked in central London 1963-70 as a teenager and was caught up in the fashion and music trends; the two were inseparable. I bought a collarless 'Beatle' jacket, gingham shirt and flared trousers with my first wage packet. I was a 'Mod' and thus hated the 'Rockers'! It was a good time and place to be young.

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Dolores Monet 2 years ago from East Coast, United States Author

Colin 323 - that must have been so exciting ! I remember the collarless Nehru jackets well. When I was a kid, I was fascinated by the Rocker vs Mod mentality. Thank you for sharing your memories!

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Dolores Monet 20 months ago from East Coast, United States Author

Aiha - the easiest would probably be a hippie because the clothing you would need could be found at a thrift shop! Just grab a printed maxi skirt, a pair of men's sandals, a peasant style blouse, and a lot of cheap necklaces!

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    Dolores Monet2,825 Followers
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    Dolores's interest in fashion history dates from her teenage years when vintage apparel was widely available in thrift stores.

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