Men in Powdered Wigs
Luxuriant hair was a status symbol among the European upper classes; baldness consigned the egghead to public ridicule. One way that men became bald was by inheriting the hair loss gene through their mother's line. Another way was to have a tumble in the sheets with the wrong kind of person. Seventeenth and eighteenth century Europe was ravaged by an epidemic of syphilis, and one of its several unpleasant side effects was hair loss. Enter the wig, known as a peruke.
Covent Garden Nuns
From the 16th to the 18th centuries, there was a rampant sex trade in London. Centred on the theatres around Covent Garden, hundreds of prostitutes plied their trade giving the bacterium Treponema pallidum ample opportunities to colonize new hosts.
The women were often referred to euphemistically as “Covent Garden Nuns,” and their customers were mostly from the upper classes, the only level of society that could afford to buy theatre tickets and sex.
Theatre-goers might consult a publication entitled the List of Covent Garden Ladies. Published annually from 1760 to 1793 it provided reviews of the upper echelon members of the sisterhood as one might review restaurants today. Another publication of a similar nature was called The Covent Garden Magazine or Amorous Repository. In a subtitle it informed purchasers that it was “calculated solely for the entertainment of the polite world and the Finishing of a Young Gentleman’s Education.”
Using these guides to set up a quick romp after the final curtain was likely to lead to infection and baldness.
The Wig Fashion Starts
The syphilitic infection was no respecter of rank; even royalty became victims.
One of the early adopters of the wig fashion was King Louis XIII of France (1601-1643). He was only 17 when his hairline started to recede, something that would seriously damage his public image. He decided to go with big hair.
His son, Louis XIV, was similarly challenged and developed a balding pate early. Taking his father’s lead he hired 48 wigmakers to give him a bouffant style to cover up his embarrassing baldness. Of course, once the boss started wearing a wig so did all the courtiers with a smidgen of ambition.
As France was, at the time, the arbiter of European fashion the wearing of wigs spread. England’s Charles II, Louis XIV’s cousin, took to wearing big hair as well.
When Louis died at the grand old age, for the time, of 76 his body was riddled with syphilis. Charles II bedded vast numbers of women both aristocratic and not. Unsurprisingly, he suffered from syphilis and expired at the age of 54 in 1685.
Another reason why wigs became popular had to do with personal hygiene or, more accurately, the lack thereof. During the 17th and 18th centuries there was a widespread belief that bathing made people vulnerable to disease. Warm water was thought to open the pores of the skin and allow the plague entry points.
So, people followed the medical advice of such worthies as Dominican friar Thomas Moulton who wrote “use no baths or stoves; nor swet not too much, for all openeth the pores of a manne’s body and maketh the venomous ayre to enter and for to infecte the bloude.”
As a result of the lack of washing, people gave off a noxious fragrance. Henry IV of France (Louis XIII’s father) was described as “stinking of sweat, stables, feet, and garlic.”
Consequently, of course, most people were infested by head lice. A practical solution to having these nasty little beasties in the hair was to remove the hair. To cover up the shaved noggin wigs were necessary.
The lice were still around, of course. But now they lived in the wigs, nipping onto the scalp every now and then for a blood meal. Getting rid of them, at least temporarily, was simply a matter of boiling the wig. No more time-consuming nitpicking.
Powder was applied to the wigs in profusion. It was made of various concoctions of starch or chalk with the addition of lavender or orange flower scents. It was believed that the powder reduced the lice population. It had other benefits. It was fashionable for people to powder their wigs white. Others favoured the aromatic powder as a way of masking their own funky bouquet.
A Fashion Goes Mad
Soon the unsavoury need for wigs gave way to their utility as a means of displaying wealth; the more luxuriant the tresses, the richer the wearer. As the wig attained celebrity status the lesser mortals who aspired to higher rank took to wearing the things.
If the common herd could wear a hairpiece the aristocracy had to put them in their place by going bigger and, therefore, more expensive. The curly manes brushed past the shoulders to halfway down the back while others went high. The grander the wearer, the grander the wig; hence the expression bigwig.
The best wigs required human hair and there was a cottage industry involved in harvesting the raw material. Novices entering convents had their locks shaved off and, presumably, sold by the Mother Superior to a middleman. Convicts could be coerced into surrendering their hair, as could poverty-stricken peasant girls in need of a meal.
It’s believed that hair was also taken from corpses – well they didn’t need it any more. The 17th century diarist Samuel Peppys recorded that he hesitated to put on his new wig because he suspected it might have been made from the hair of plague victims.
One-upmanship dictated that these hairy confections were destined to grow higher. Particularly among women, hair extensions were woven into cages and decorated with jewels and ribbons. Some of these extravagant constructions even contained bird cages complete with twittering occupants.
The End of the Wig Fad
The French Revolution killed the peruke fashion along with much of the aristocracy. The over-the-top wigs were associated with the excesses of the nobility and had to go.
In Britain, Prime Minister William Pitt the Younger found a less drastic way of ending the popularity of wigs; he placed a tax on wig powder in 1795. One of several creative tax measures designed to balance the budget.
The wealthy employed people to dress their hair rather than cut it, so that today we entrust the management of our curls to hairdressers not hair cutters.
The development of elaborate wigs caused the emergence of a whole new criminal class – the wig-snatcher, who would pull the fancy peruke off the wearer in the street and sell it to less affluent customers.
The popularity of wigs spread to the European colonies but one dignitary never wore a wig. Portraits of George Washington give the impression he wore a hairpiece but he didn’t. He powdered and curled his own hair.
In the first half of the 18th century, there were more than 1,200 wig shops in Paris that provided a livelihood for 6,000 people.
The Puritans in England, who could be counted on to take the fun out of everything, denounced the fashion by declaring that “Ye wearing of extravagant superfluous wigs is altogether contrary to truth.” And a clergyman in Massachusetts in 1673 railed from his pulpit that wigs were “Bushes of Vanity.”
- “Prostitution in Covent Garden.” Nigel T. Espey, Covent Garden Memories, November 9, 2012.
- “The Joy of Dirt.” The Economist, December 17, 2009.
- “The History of Wigs.” Elegantwigs.com, undated.
- “History of … Wigs.” Bayis Magazine, December 25, 2016
- “History of Wigs (Perukes) as Fashion Attire.” Yvette Mahe, fashionintime.org, April 25, 2016.