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Why Amazon Fashion is so Popular

Updated on September 3, 2016
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Felishiya started writing at the age of 10. Since then, she has produced various articles in English and Spanish and few in French as well.


About Amazon.com

Amazon.com, or simply Amazon, is the biggest American electronic commerce and cloud computing company, handling millions of requests per day. It was founded in 1994 by Jeff Bezos. Its annual net sale is more than $80 billion.

It is currently available in English, Spanish, Chinese, French, German, Italian, Japanese, Dutch and Brazilian Portuguese languages and has different retail websites as well as warehouses in all the major countries of the world.

Despite of so many other websites existing in the market, Amazon has always proved to be the number one defeating each of them in every aspect. Currently, Amazon Fashion is quite in trend and liked by many people across the globe. Let's see why.

What stops you from having the confidence to wear what you love? Amazon Fashion teamed up with the photographer Rankin to show that style doesn't depend on your weight, your height or the color of the skin. Check out the video below...

— Amazon Fashion Europe on YouTube

Reasons for the Popularity of Amazon Fashion


Faster Delivery

  • Amazon is quite efficient in delivering its goods on time.
  • The best thing about its delivery mechanism is that the user is aware of each and every step, from ordering a product to receiving it, such as when their product is dispatched, when it is ready for delivery and when it will be delivered.
  • Amazon has taken every measure to ensure that the delivery flow is as much transparent to all the website users as it possibly can be.
  • Most importantly, the goods are always received in good condition and amazon takes full responsibility for any damaged good, if by any chance such situation occurs, and replaces it within no time.


Reliable Sellers

  • Most of the sellers on Amazon, no doubt, are genuine and take full guarantee of their products.
  • With great competition going among the Amazon sellers to be on top, each of them tries to provide their services with the best quality possible and that to be at negotiable prices.
  • Amazon also ensures that there is a direct communication between the user and the seller. If user faces any issues, then Amazon contacts the seller within a very short span of time.
  • A few years ago, it happened with me. I returned a pair of shoes to Amazon due to small size. I was given assurance that the amount I paid to purchase the shoes would be in my account within a day or two. Unfortunately, nothing happened like that even after waiting for more than two days. Then, I submitted the complaint. I do not know what happened before that I could not get my money back, but this time I was contacted by Amazon as well as the seller himself and received the money within two-three hours after the complaint was made by me.


Acceptable Prices

  • I have been told by many people that Amazon is comparatively expensive than a few other websites. Well, it is possible that they are right, but it has got the quality, the thing that matters the most. I have bought many products from different online stores and no doubt, Amazon was always the best.
  • If you are a regular customer of Amazon, then it itself provides you with products that are already discounted.
  • You would, definitely, not mind the amount you paid, when the product bought by you is of high quality and quite durable.


Huge Discount

  • Amazon does give huge discounts to regular customers on various products.
  • I once bought three jewelries for my three friends. It was unbelievable that the actual total amount of all three of them was around INR 5000 (USD $76), but I was able to bought it in not more than INR 1000 (USD $15).
  • Besides these, there are many other promo codes available online that you can use to lower down your overall payable amount.


Instant help from Customer Support

  • Amazon's customer support team is extremely helpful and ready to solve queries 24/7.
  • I have contacted them several times and got my problems solved within a fraction of second.
  • The most important thing is their friendly nature and eagerness to help.
  • It is good to know when someone takes your problem as if it is their own.
  • Moreover, Amazon's help center is available in all the major countries, including the United Kingdom, India, South Africa, China, Germany, Japan, Poland, United States, Italy and many others. The centers in large countries are located in more than one city to help the customers in a much better way.


Variety of Options Available

  • Amazon Fashion has plenty of options available in all the departments, whether it is electronics, clothing, automotive, appliances, software or games. There is a 100% surety that you can get what you want at affordable prices with required features.
  • Each department of Amazon contains all types of related products with as much variety as possibly can exist online.
  • The searching is also made easy with the user friendly filters and fast processing of the users' requests on the websites.


Global Platform

  • There are very few online shopping websites which are used worldwide; out of which Amazon is one.
  • Amazon has its roots planted almost in every country from east to west and from north to south.
  • Working from the last one decade in this field and having experience of at least 12 years, Amazon has developed a great bond with its users and is very well-known for its trustworthy services and products.
  • Amazon has separate websites for many countries that mainly include the United States, United Kingdom, Australia, India, Brazil, France, Canada, Germany, Italy, Poland, Sweden, Spain, Netherlands, Ireland, Japan, China, and Mexico.
  • If any country does not have separate Amazon's retail website, then it also provides the facility of international shipping to the country which solves the problem to a great extent.


Amazon Kindle

  • The Amazon Kindle is a wireless device that has helped users to buy, download and browse various e-books.
  • It is added into this list because it is turning out to be a great medium for shopping as well.
  • It has its own applications and have many other articles related to fashion that can prove beneficial to users to help them with their outfits and daily needs.
  • Till today, more than eight millions of Kindle tablets are sold all over the world and that's worth more than $5 billion.


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