Women's Fashion During WWI: 1914–1920
Women's fashions of 1914 - 1920 were heavily influenced by World War I (The Great War) as well as the women's suffrage movement. Though clothing of this time is often referred to as Edwardian, in the strictest sense it is not as King Edward VII died in 1910.
Shortly before the outbreak of World War I, fashion had taken on a whole new look based on Orientalism with its soft drapery and bold prints. The lines of Russian peasant costumes appeared in hip-length tunics, a style that lasted through the war years.
By 1914, women's clothing had lost the rigid, tailored lines of the Edwardian period, and the styles of fashion's first great design genius, Paul Poiret, obliterated the need for tight-fitting corsets.
World War I and Women
Before the war, Paris led the world of fashion. But due to the privations of war and loss of communication between the US and Europe, New York emerged as a fashion leader with new designs based on a combination or femininity and practicality.
During WWI, as men went off to fight, women took on jobs formerly filled by men. Women and girls who previously worked as domestic servants took jobs in munitions factories, performed administrative work, worked as drivers, nurses, and on farms. They volunteered for organizations like the Red Cross and joined the military. A new image of freedom and self respect led women away from traditional gender roles. They drove cars and demanded the right to vote.
Many of the occupations demanded the wearing of uniforms, including trousers. A military look crept into fashion designs as well, bringing military-style tunic jackets, belts, and epaulets. During World War I, people took to a plainer lifestyle. Women wore less jewelry, and the lavish clothing of the Edwardian period fell by the wayside.
As women dressed for new roles, gender-dictated dress codes relaxed. Skirts became shorter, as they often do during wartime, and colors became sober and muted.
Dating the Clothing Styles of the World War I Era
1914 began with a strong Edwardian silhouette. Women wore lacy shirtwaists and long, narrow skirts that fell to the top of the foot. The tunic, introduced by Paul Poiret, based on a Russian peasant look, came to blend with the military-style tunic worn during the Great War.
At the end of the Edwardian period (around 1910), Paul Poiret introduced the jupe colotte for evening wear—a high waisted tunic style dress worn with harem pants. As the world entered war in 1914, women were offered more tailored versions of the look which included military details along with checks and stripes.
Jeanne Paquin, the first woman to gain international fame in the world of fashion, created garments for the new, more active woman. Her version of the hobble skirt (a narrow skirt that restricted a woman's stride) included pleats for ease of movement. Her designs mixed tailoring with feminine drapery.
The spring of 1914 brought a new fashion trend called the "war crinoline" which featured a bell-shaped skirt and a wide over-skirt. The season also featured sloped shoulders and wide collars, but the use of so much fabric was soon viewed as wasteful during wartime and critics called for a more conservative use of cloth.
- In 1915, hemlines rose to mid-calf and traditionalists complained of immodesty.
- By 1918, skirts grew narrow again and hemlines fell to below the calf.
- 1919 saw longer dresses with clean lines and a natural waist.
Fashion Shows 1911–1918
In 1911, the fashion show was a new phenomenon. Previously, designers had worked with individual clients to create new combinations of style, cut, and fabric for a more personalized look.
- Paul Poiret's 1911 traveling fashion show appeared at charity benefits, theaters, and department stores in Europe. He took his show to the US in 1913. Soon, other designers followed suit.
- In 1913, a New York film company documented a twice yearly show, offering a look at couture for the masses. Before the advent of fashion models, actresses, singers, and dancers modeled the clothing.
- During World War I, fashion shows were organized to help raise funds for the war effort. In 1914, Edna Woolman Chase, the editor of Vogue, put on a fashion show to display the work of New York designers.
Led by Paul Poiret, French couture houses banded together to form a syndicate to thwart design piracy. Customers and businesses who wanted to reproduce couture designs were charged a copyright fee and fashion shows were invitation-only.
1914–1920 in Shoes
During the Great War, higher hemlines exposed a gap between the tip of the boot and a skirt hem. The look distracted from the overall appearance of an outfit, so the high button boots of the past were abandoned, and women wore shoes with heels that featured a slight curve (as you can see in the illustration here).
Outerwear: The Birth of the Trench Coat
The Great War introduced a new coat style that became a classic for the rest of the century and beyond: the trench coat.
A need for all-weather coats inspired a new style and fabric. In London, Burberry patented an all-weather, breathable fabric, a chemically processed fine cotton gabardine that was approved for military use. The new military style coat featured a wide collar, extra fabric at the top of the back, epaulettes, and a belt. The trench coat became a fashion staple for both men and women for the next 100 years.
World War I Era and Sportswear
The more relaxed attitude towards gender-specific clothing combined with women's more active lifestyles inspired what we now call sportswear.
Skiing, for instance, went from a practical activity to a popular sport. As long skirts were unsuitable for skiing as well as many other activities, women began to wear a short knee-length skirt over knickerbockers.
Burberry produced jackets and pants an all-weather gabardine that protected the wearer from wind and snow.
Bathing costumes became less about modesty and more about the ability to actually swim. The one-piece bathing suit was born, offering women greater freedom of movement in the water. Smaller suits were generally worn by competitive swimmers, however many swim costumes remained long and dress-like.
Women's Underwear Circa 1914–1920: The Introduction of the Modern Bra
A key development in women's undergarments was introduced by a new York debutante named Mary Phelps Jacob. Working under the name Caresse Crosby, Jacobs designed one of the first modern bras. Previously, breasts had been pushed up by corsets. The new design was soft and boneless with shoulder straps that suspended the breasts from above.
Corsets were not totally abandoned but given greater flexibility for comfort. The Spirella corset offered a greater range of movement than the old fashioned type and purported to improve posture to benefit overall health. The makers of these corsets would send a representative to your home to measure you for a personal fit.
Beautiful small sized handbags for dress were made of metal mesh, including silver, and hung from a metal frame. Other dress purses were heavily decorated with tiny beads featuring landscape scenes, flowers, or Art Nouveau style motifs.
- Small tapestry bags, stamped velvet, or embroidered fabric were also popular.
- The Dorothy bag featured a drawstring closure at the top with a tassel hung from the bottom.
- Boxy tooled leather bags came in exotic skins like alligator, crocodile, or ostrich hide.
- Messenger bags made of cloth or leather featured long shoulder straps.
- Baskets with leather handles were used for marketing.
Hair and Hats
Hair was loosely pulled into a soft roll at the back or on top of the head. The smooth sides with gentle waves resembled a bob haircut. During the war, women began to wear their hair a bit shorter though not as short as during the 1920s. The horizontal hair band that became so popular in the 1920s was worn for dress occasions as well as for work.
Hats grew smaller than the outrageous styles of earlier. Some wide brimmed hats in the gaucho style featured a wide band decorated with artificial flowers.
Some war time hats took on a military style. Tams were also popular.
As hat brims shrunk during the war, crowns rose. Some featured asymmetrical brims turned up on one side. Many hats featured attached veils.
WWI's Influence on Fashion and Culture
The hard war years, combined with the devastating effects of the 1918 flu pandemic, brought the world to its knees. After Armistice, recovery was difficult. People felt crushed and cynical as they moved into peacetime.
A new feeling of freedom mixed with disillusionment created a new kind of culture, a live-for-today, devil-may-care society that led to the roaring 20s and the distinctive look, sound, and fashion of the Jazz Age.
Books for further reading:
Costume and Styles - the Evolution of Fashion From Early Egypt to the Present by Henny Harold Hansen; E P Dutton & Co.
The Great Silence Britain from the Shadow of the First World War to the Dawn of the Jazz Age by Juliet Nicolson; John Murray Publishers
Encyclopedia of Clothing and Fashion, edited by Valerie Steele; Scribner Library
Fashion Women in World War One by Lucy Adlington
Great War Fashion Tales From the History Wardrobe by Lucy Adlington
Dressed for War Uniform, Civilian Clothing and Trappings 1914 -1918 by Nina Edwards
Russel's Standard Fashions 1915 - 1919 by Phillip Lavoni
Gimbel's Illustrated 1915 Fashion Catalog by Gimbel Brothers
Questions & Answers
What should I wear for a WWI commemoration tea dance?
As you did not specify your gender, I will assume that you are female due to the title of this article.
Look for images of women during that time. Study styles that focus on hemlines, hats, and styles that you may find today in thrift shops. Do a Google image search for "Word War I styles." When I did that, I saw a lot of WWII stuff, and it may just confuse you.
Do an image search of women's fashions from 1914 - 1918, then check out the sites offered for inspiration. There are a lot of sites that feature women's fashions on Downton Abbey's first and second seasons. Though the first season began in 1912, it goes on to 1914. Season two features the World War I years.
Once you get an idea of what kind of clothing women wore, go to a thrift store and concentrate on those hemlines. As tunics are widely available these days, you may find a skirt and tunic that will work. If you sew, you can always alter a dress or skirt so that the hemline is slightly above the ankles.
You can also check out books like:
Fashion Women in World War I by Lucy Adlington
Great War Fashion: Tales from the History Wardrobe also by Lucy Adlington
Russell's Standard Fashions 1915-1919 by Philip Livoni
With a bit of creativity, you can put together a lovely costume. This project sounds like so much fun! Good luck!Helpful 8
When was the first time pants were invented for women and worn by women? Who invented it and why did the person invent it?
It is impossible to say when pants were "invented." Scythians, a nomadic people of Eurasia who lived and moved about between today's eastern Iran and Siberia all, wore pants, including the women. The equestrian people moved about on horseback more easily in trousers than in skirts. Documented by ancient historians like Herodotus, the nomads traveled the area from the 9th century BCE (BC) to the 4th century CE (AD).
There is a vase at the British Museum that depicts an Amazon, a woman wearing trousers. The vase dates to 470 BCE. Amazons are thought to have lived west of the Nile River in an area called Libya (not to be confused with today's Libia). You can find a picture of the vase on Google images.
Traditional European woman wore dresses though pantaloons were often worn under their skirts. The concept of dress was not about practicality but a moral and religious issue. People were shocked when English women who worked at mining operations wore pants. They tucked up their skirts for safety sake. Pictures of these Victorian workers shocked everyone and the women became popular subjects in early photography due to the novelty of their attire. You can also find images of the Wigan Pit Lasses (women) on Google images.
In the mid 19th century, advocates for women's dress reform often suggested that women wear pants. Amelia Bloomer became famous for her design that featured a tunic worn over pants. Women's rights advocates like Elizabeth Cady Stanton and Lucy Stone supported the concept of trousers for women. During the mid-1800s, some cities in the USA mandated appropriate gender-based attire for both men and woman. Women were arrested for wearing trousers.
In the US western frontier, women often wore trousers as a matter of convenience for farm work, at mining operations, and for riding horseback. During the US Civil War 400 known women dressed in uniforms with pants to fight.
Women who worked on farms and in factories during World War I and World War II wore pants.
By the 1930s women wore loose pants on the beach or at home but were in many cases forbidden to wear them in public. Restaurants and hotels could forbid a trousered woman entry. Marlene Dietrich appeared in pants in the 1930 film "Morocco." In 1933 a movie magazine called "Movie Classics" featured an article on Hollywood stars who often wore pants, Katherine Hepburn, Greta Garbo, Fay Wray, and Marlene Dietrich. Many conservatives considered the wearing of trousers by women perverse.
In the famous 1950s comedy show "I Love Lucy," Lucille Ball and Vivian Vance occasionally wore pants. The character Laura Petrie in the early 1960s TV show, Dick Van Dyke often appeared in pants.Helpful 7
Where do I buy early 1900's inspired clothing?
ModCloth online offers many styles similar to what women wore in the 1940's, but my go-to place for building a creative or retro costume would be a thrift store. You may want to visit several. Thrift stores offer a wide array of garments in many styles.
When you shop, keep 1940s images in mind. Look for :
Shirt dress with belt
Knee length hemline
Slim or A-line
Piping around collar or cuffs (you can add this yourself)
Avoid bright or pastel colors. Some florals work as well as polka dots.
Try a button-down blouse with a knee-length skirt
Wear gloves - wrist length works well
Hair should be rolled around the face
Bright red lipstick
Wedgies or shoes with slightly chunky heels
You can consider dressing in a factory worker style ala Rosie the Riveter. Wear dark blue work pant or jeans rolled at the cuff. Wear dark blue work shirt with rolled sleeves. Top it off with a polka dot bandana.
Spend some time looking at images of women of that period so you have a good mental image of what will work for you.Helpful 6
Were shampoos in use in the early 1900s and if so, what brands?
Shampoo as we know it was not introduced until the 1930s. Earlier shampoo consisted of soap, often shaved and melted with the addition of herbs and essential oils. Products offered as shampoo often came in powder from in the early 1900s. In those days people did not wash their hair as frequently as they do today. In 1908, a New York Times article claimed that washing the hair every few weeks was a safe and newly popular practice.
I can't give you exact dates for brands, but several were produced around that time including:
Wella in 1880
Canthrox in 1914
Harmony was sold by Rexall Drug Stores in 1914
C. L. Hamilton produced Cocoanut Shampoo in 1909
Mulsified Cocoanut Oil for Shampooing was available in 1918
Hans Schwartzkopf offered a powdered shampoo in Germany between 1914 - 1920. In 1927 he offered a liquid shampoo
Lustre Creme was available in the 1920s
You can learn more about the history of hair care products in "The Encyclopedia of Hair: A Cultural History" by Victoria Sherrow or in "The American Beauty Industry Encyclopedia" by Julie A. Willett.Helpful 4
Can you tell me if a women's suit from the 1915 era would have been lined or unlined? It would seem that if women were needing to cut back on finances lining of a suit would be a logical place. Also, were they substituting a more affordable alternative such as cotton?
Women's garments of 1915 were constructed with or without lining. You can check out actual patterns of the day by searching online for historic patterns. Past Patterns, for instance, sells patterns of actual period garments. Ageless Patterns is another such site. Older patterns were not as informative as modern ones but some suggest linings.
Before the outbreak of World War I, women's clothing was already becoming more simplified, with looser construction and less embellishment than during the Edwardian Era. Coco Chanel's suits of 1917 were made of jersey, a comfortable fabric most often used in the production of men's under garments.
Cotton was used in clothing construction at the time. Fabrics made of cotton included poplin, gabardine, flannel, muslin, lawn, and batiste.
To learn more about how women's garments were constructed in the early 1900s, check out some books including:
"Costume Detail: Women's Dress 1730 - 1930" by Janet Arnold
"Everyday Fashions 1909 - 1920" by Joanne Olian
"Dressed for War: Uniform, Civilian Clothing and Trapping 1914 - 1918" by Nina Edwards.Helpful 4