The Best Brands of Shampoo for Your Hair Based on Detergent Ingredients

Updated on March 28, 2016
shawna.wilson profile image

Shawna has been a registered nurse (RN) since 2004. She earned her Bachelor's of Science in Nursing at Arizona State University. Go Devils!

Which shampoo should I buy?  There are so many choices!
Which shampoo should I buy? There are so many choices!

Have you ever wondered why a bottle of generic shampoo costs 99 cents at the drug store while a bottle of salon shampoo can cost $20 or more?

The price range is so extreme that it would be easy to assume that cheap shampoos are bad for your hair, and expensive shampoos are good for your hair.

Does a higher price equal higher quality? Let's find out! Before exploring the specifics of each brand of shampoo, here's a little background information on shampoo ingredients.

Shampoo Ingredients 101

Water is the main ingredient in all shampoos. Detergent is the second ingredient listed on a shampoo label.

The remaining ingredients are typically moisturizers, thickeners, conditioners, fragrances, extracts, and dyes. These are washed away by the detergent when you rinse the shampoo out of your hair.

There are six major types of detergents commonly used to make shampoo, and each has a different effect on your hair. Some are mild while others are more abrasive.

Common Detergents Used in Shampoo:

  • Ammonium Lauryl Sulfate—very harsh
  • Ammonium Laureth Sulfate—harsh
  • Sodium Lauryl Sulfate—slightly less harsh
  • Sodium Laureth Sulfate—mild
  • TEA or MEA Lauryl Sulfate—gentle
  • TEA or MEA Laureth Sulfate—gentle

All of these detergents are FDA approved, but the mild and gentle detergents are obviously a better choice for your hair. Sodium laureth sulfate is a great choice for adult hair. The gentler TEA detergents are not used commonly in shampoos made for adults.

I decided to do some research to find out which brands of shampoo are best for my hair. I chose 28 popular shampoo brands that can be purchased at most drug stores, grocery stores, discount stores, or salons.

Each entry below contains a shampoo name, the detergent it contains, and the price of a specific sized bottle.

I referenced prices at CVS pharmacy because their drug stores are accessible nationwide in the United States. The prices listed are the regular prices before tax at the time of the writing of this article.

One or two types of shampoo are listed for each brand with a few exceptions. Make sure to note the differences in detergents among brands as you read.

A Quick Poll

I buy shampoo based on:

See results

28 Brands and 42 Types of Shampoo in Alphabetical Order

1. Aussie Moisturizing Shampoo

  • Detergent: Ammonium Lauryl and Ammonium Laureth
  • Price: $3.99 for 13.5 oz.

2. Aveda Brilliant Shampoo

  • Detergent: Ammonium Lauryl (third on ingredient list after water and extracts)
  • Price: $13.99 for 8.5 oz.

3. Bed Head Dumb Blonde Shampoo

  • Detergent: Ammonium Lauryl
  • Price: $11.99 for 13.5 oz.

4. Bed Head Self Absorbed Shampoo

  • Detergent: Sodium Laureth
  • Price: $10.99 for 13.5 oz.

5. Bumble and Bumble Thickening Shampoo

  • Detergent: Sodium Laureth
  • Price: $25.49 for 8 oz.

6. Christophe Beverly Hills Volumizing Shampoo

  • Detergent: Sodium Laureth
  • Price: $7.99 for 10 oz.

7. Dove Shine Therapy Shampoo

  • Detergent: Sodium Laureth
  • Price: $4.99 for 12 oz.

8. Finesse Moisturizing Shampoo

  • Detergent: Ammonium Lauryl and Ammonium Laureth
  • Price: $5.39 for 25.4 oz.

9. Garnier Fructis Fortifying Shampoo

  • Detergent: Sodium Laureth
  • Price: $3.99 for 13 oz.

10. Garnier Fructis Fortifying 2 in 1

  • Detergent: Sodium Laureth
  • Price: $3.99 for 13 oz.

11. Head and Shoulders Smooth and Silky Dandruff Shampoo

  • Detergent: Sodium Lauryl and Sodium Laureth
  • Price: $5.69 for 14.2 oz.

12. Head and Shoulders 2 in 1 Classic Clean Dandruff

  • Detergent: Sodium Lauryl and Sodium Laureth
  • Price: $5.69 for 14.2 oz.

13. Herbal Essences Body Envy Shampoo

  • Detergent: Sodium Laureth and Sodium Lauryl
  • Price: $3.99 for 12 oz.

14. Herbal Essences Hello Hydration 2 in1

  • Detergent: Ammonium Laureth and Ammonium Lauryl
  • Price: $3.99 for 12 oz.

15. Infusium 23 Repair Ologie Shampoo Step 1

  • Detergent: Ammonium Lauryl and Ammonium Laureth
  • Price: $7.29 for 16 oz.

16. John Frieda Sheer Blonde Highlight Activating Shampoo

  • Detergent: Sodium Laureth and Ammonium Lauryl
  • Price: $6.79 for 8.45 oz.

17. John Frieda Frizz Ease Curl Around Style-Starting Daily Shampoo

  • Detergent: Sodium Laureth and Sodium Lauryl
  • Price: $5.89 for 10 oz.

18. L'oreal Vive Pro Nutri Gloss Shampoo for damaged hair

  • Detergent: Sodium Laureth
  • Price: $4.99 for 13 oz.

19. L'oreal Vive Pro for Men Daily Thickening 2 in 1

  • Detergent: Sodium Laureth
  • Price: $4.99 for 13 oz.

20. Mane N Tail Shampoo

  • Detergent: Sodium Lauryl
  • Price: $6.99 for 32 oz.

21. Marc Anthony Instantly Thick Hair Thickening Shampoo

  • Detergent: Sodium Laureth
  • Price: $7.99 for 12.9 oz.

22. Matrix Biolage Fortifying Shampoo

  • Detergent: TEA Lauryl
  • Price: $17.49 for 16.9 oz.

23. Matrix Biolage Hydrating Shampoo

  • Detergent: Sodium Laureth
  • Price: $17.49 for 16.9 oz.

24. Matrix Biolage Color Care Shampoo

  • Detergent: Sodium Laureth and Sodium Lauryl
  • Price $17.49 for 16.9 oz.

25. Paul Mitchell Shampoo One Shampoo

  • Detergent: Sodium Laureth
  • Price: $7.29 for 8.5 oz.

26. Paul Mitchell Color Protect Daily Shampoo

  • Detergent: Sodium Myreth (uncommon-very similar to Sodium Laureth )
  • Price: $7.99 for 8.5 oz.

27. Pert Plus Happy Medium 2 in 1

  • Detergent: Ammonium Laureth and Ammonium Lauryl
  • Price: $3.69 for 13.5 oz.

28. Selsun Blue Daily Dandruff Shampoo

  • Detergent: Ammonium Lauryl and Ammonium Laureth
  • Price: $9.69 for 11 oz.

29. Suave Daily Clarifying Shampoo

  • Detergent: Ammonium Laureth and Ammonium Lauryl
  • Price: $1.79 for 22.5 oz.

30. Suave Professionals 2 in 1 Plus

  • Detergent: Ammonium Laureth and Ammonium Lauryl
  • Price: $2.69 for 14.5 oz.

31. Sunsilk Anti-Poof Shampoo

  • Detergent: Sodium Laureth
  • Price $4.29 for 12 oz.

32. Tresemme Moisture Shampoo with Vitamin E

  • Detergent: Sodium Laureth
  • Price: $4.69 for 32 oz.

33. Ultra Swim Chlorine Removing Shampoo Moisturizing Formula

  • Detergent: Sodium Laureth
  • Price: $5.49 for 7 oz.

34. VO5 Extra Body Volumizing Shampoo

  • Detergent: Sodium Lauryl
  • Price: 99 cents for 15 oz.

35. White Rain Shampoo Extra Body

  • Detergent: Ammonium Laureth and Ammonium Lauryl
  • Price: $1.99 for 33.8 oz.

36. Neutrogena Clean Shampoo Replenishing

  • Detergent: Ammonium Lauryl and Sodium Laureth
  • Price: $5.19 for 10.1 oz.

37. Neutrogena T-Gel Shampoo Original Formula

  • Detergent: Sodium Laureth
  • Price: $9.69 for 8.5 oz.

38. Nexxus Therappe Luxury Moisturizing Shampoo

  • Detergent: Sodium Laureth
  • Price: $8.79 for 13.5 oz.

39. Pantene Pro-V Full and Thick Shampoo

  • Detergent: Sodium Laureth and Sodium Lauryl
  • Price: $4.99 for 12.6 oz.

40. Pantene Pro-V Classic Clean Shampoo

  • Detergent: Ammonium Laureth and Ammonium Lauryl
  • Price: $4.99 for 12.6 oz.

41. Pantene Pro-V Sheer Volume Shampoo

  • Detergent: Sodium Laureth and Sodium Lauryl
  • Price: $4.99 for 12.6 oz.

42. Pantene Pro-V Always Smooth 2 in 1

  • Detergent: Ammonium Laureth and Ammonium Lauryl
  • Price: $4.99 for 12.6 oz.

I know that's a lot of information to process, so let me sum it up for you.

My conclusions are based solely on the detergents and the price per ounce of the shampoos on this list at the time that I wrote this article.

I have not used most of these shampoos, so I can't tell you what they smell like or how they make your hair feel after washing and drying.

And the Winner Is . . .

Gentlest Shampoo

  • Matrix Biolage Fortifying Shampoo gets the award for being the gentlest shampoo. It was the only shampoo on the list that contained TEA Lauryl Sulfate, one of the gentlest detergents. The gentleness comes with a high price tag though, costing more than $1 per ounce.

Overly Priced Shampoo

  • Bumble and Bumble Thickening Shampoo is the winner (or loser) in this category. At over $3 per ounce, this shampoo is definitely over-priced. It contains Sodium Laureth Sulfate, a good mild detergent, but so do many other shampoos on the list with much lower price tags. I'd give some of the cheaper mild options a try before buying Bumble and Bumble.

Harshest Shampoo

I'm not sure if it is worse for a shampoo to contain just one harsh detergent or multiple harsh detergents. That being said, one shampoo on the list solely contained ammonium lauryl sulfate, the harshest detergent of all.

  • Bed Head Dumb Blonde Shampoo receives the award for harshest shampoo. In addition to being very harsh, this particular shampoo is on the pricey side. It doesn't make sense to pay big bucks for a shampoo that treats your hair so harshly.

Best Buy All Around

The Best Buy award goes to a shampoo that is a great price but also contains the mild detergent sodium laureth sulfate.

  • First place goes to Tresemme Moisture Shampoo with Vitamin E with a price tag of only 15 cents per ounce.
  • What a deal! Second place is a tie between the two Garnier Fructis shampoos on the list. They both contained mild detergent and cost 31 cents per ounce.

Best Buy Salon Style

There were many salon style shampoos that contained the mild detergent sodium laureth sulfate and were reasonably priced.

  • At 62 cents per ounce, Marc Anothony's Instantly Thick Hair Thickening Shampoo wins first place for being a best buy that's also good for your hair.
  • At 65 cents per ounce, second place goes to Nexxus Therappe Luxury Moisturizing Shampoo.

How to Save Money on Shampoo

Coupons, Ebay, and craigslist

If you plan on buying shampoo at a salon, look for coupons in the newspaper or online. Ulta, for example, regularly offers $3.50 off of a $10 purchase in store or online. That's 35% off.

You can usually find manufacturers' coupons in the newspaper for brands that are sold at drug stores and discount stores, such as Garnier Fructis, Dove, and L'oreal Vive Pro. Buy your shampoo when it is on sale to save even more on top of your coupons.

By combining coupons with sales, I often pay $1 or less per bottle of shampoo and conditioner. Stock up at a low price so you won't have to pay full price later.

If you use salon shampoo, try finding it for less on Ebay or Craigslist. You might be able to get a great deal if you buy multiple bottles at once.

Make Your Own at Home

Making your own shampoo at home might save money. I haven't ever done this, so I can't tell you how much money it would save. I imagine that homemade shampoos are gentler on your hair and scalp than store bought shampoos.

Making your own shampoo is also better for the environment than buying shampoo at the store because it eliminates the plastic bottle.

Use Shampoo Wisely

Using your shampoo wisely also saves money. Many shampoo bottles instruct the user to lather, rinse, and repeat if desired. The repeat is not necessary.

Manufacturers encourage a repeat lather because it uses more shampoo, resulting in higher sales. By lathering only once, your shampoo will last twice as long. You'll buy less shampoo, and therefore save money.

What Now?

Take a look at the label on the bottle of shampoo in your shower. Are you surprised at what type of detergent it contains? I was!

Prior to writing this article, I was using a Pantene Pro-V 2 in 1 shampoo. Before learning about shampoo detergents, I always assumed Pantene was a great choice. It was moderately priced, and the television and magazine ads had me convinced that the shampoo was good for my hair.

I was shocked to find ammonium lauryl sulfate and ammonium laureth sulfate, the harshest detergents, on the ingredient label.

I'm going to pay more attention to the shampoo I buy from now on. Just because it is a well-known and highly advertised brand doesn't mean it's good for your hair.

If you're disappointed with the findings on your shampoo bottle, try a new brand that contains a milder detergent. You might even be able to save some money by switching to a different brand.

Enjoy pampering your hair with a new shampoo!

Questions & Answers


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      • profile image

        Bernice 4 weeks ago

        Shawna, why will you say donate to homeless shelter? Don't you think that these people also deserve better products?

      • profile image

        Danielle 11 months ago

        Love your post..

        I have used Tressemie shampoo

        Love the price.and see you have it on your list.

      • profile image

        Susana 2 years ago

        Pro Naturals makes the best in my opinion!! :)

      • profile image

        sara 2 years ago

        Pro Naturals is my preference!!

      • profile image

        DoveFreexrolo 2 years ago

        Nice one, thanks for the tip

      • profile image

        xasxas 4 years ago


        I'm looking for sulfate free hair shampoo and body wash/shower gel without perfume, color and parabens, for itchy scalp and sensitive skin.



      • Lauren Burton profile image

        Lauren Burton 4 years ago from Lexington, KY

        I started using Organix brand shampoo, conditioner and styling aids. I love the way they make my hair feel! The second ingredient, after water, is Disodium Laureth Sulfosuccinate, what makes it different from Sodium Laureth Sulfate? I have a very small amount of knowledge in Chemistry, but I know di- in front of an element means 2. Does the di- and the Sulfosuccinate make it more mild or better for you hair?

      • profile image

        amy 4 years ago

        Your ingredients list needs an update. Most shampoo brands that used ALS now use SLS, like Suave, Pantene, Aussie and Herbal Essences. I think your blog is ok but I could have found some of your info on wiki. But that's no big deal. I just don't think you've kept up with the current changes. Also, according to a site called Beauty Brains, ALS and SLS are about the same in harshness. Most shampoos have switched to sodium, but I think that's because people have been talking about it so much. HE used to only use ALS but their new line, which is great, has two of the sodiums especially in their clarifying products. It's crazy though, finding thd right stuff for our hair. Guys have it so freakin easy.

      • JenniferCruzs profile image

        JenniferCruzs 4 years ago from Los Angeles, California

        I have been using so many shampoos over the years, but this one is my favorite

      • profile image

        Renee 4 years ago

        What about those of us that are in need of shampoo for colored hair?? I have been having a hard time finding an affordable shampoo that will protect my "hair guy" just talked me into Bumble and Bumble Color Minded Sulfate Free Shampoo.....When he handed me the teeny tiny bottle for $30 I almost choked!!! Then of course there was the teeny tiny tube of conditioner for another $30.....any suggestions??? Also have you seen Kirkland's brand of Moisture Shampoo "100% Vegan, sulfate free, praben free, gluten free" ?? Would love your input on both????

      • profile image

        Sarah 5 years ago

        I have heard that Mane N Tail Shampoo and Conditioner are GLUTEN FREE is this true?

      • profile image

        gueststudent 5 years ago

        thank you for this useful article. I'm doing a science fair project on shampoo and i found this article very useful ingredients research etc.

      • profile image

        angie 5 years ago

        what's so wrong with buying hair products from a local salon? support small business and you'll find customer service as well. you support your stylist and get the right recommendations for your hair type.

      • profile image

        Hazel 5 years ago

        It is so confusing, trying to sort out ingredients. It is good to have someone say "this is the gentlest for a sensitive scalp" and go with it. I am not so much interested in "good for your hair" as I am in "easy on the scalp". I was surprised, though, not to see any of the so-called "all natural" shampoos. I have been using one of those for several years because it caused less itching and burning to my tender scalp. I'll not name it so as not to cause problems but I do wonder about it since someone told me it isn't as "all natural" as it claims. Thanks for your article.

      • profile image

        NoahsMommy1984 6 years ago

        I just bought a new shampoo today: DOVE: Nutritive Therapy, Nourishing Oil Care, $2.99 ( on sale) 12 fl. oz. I looked at the ingredients and was happy to see the second ingredient is SODIUM LAURETH SULFATE and you listed this ingredient to be Mild which makes me happy with my shampoo choice! Thanx for the great info & advice =)

      • profile image

        salted caramels 6 years ago

        hi thanks for all your hard work and research very informative, THANK YOU SO MUCH

      • profile image

        Lucy 6 years ago

        Great article!!!! I've shared it with many others too :-)

      • profile image

        dlsbethany 6 years ago

        Great article! I've been using Pureology products for a few years because I was convinced their products were better for color treated hair. My hair care budget was taking a beating between the salon and the shampoo! Now I'm armed with information I can take back to my favorite discount store and find something safe for my hair and my budget! God bless you!! :-)

      • shawna.wilson profile image

        shawna.wilson 6 years ago from Arizona

        Donate to homeless shelter if they're unopened?

      • profile image

        diana lueckert 6 years ago

        what to do with my old shampoos that I am going to toss..can't use them on a dog...don't hsave one

      • profile image

        Mrs.altima 6 years ago

        excellent article.I have been looking for such for such a long time-could not find-you did a fabulous job.Thank you for your research as my hair is over processed,limp,no body and I think I fell into the hype of using shampoos which are highly advertised. Thank you for helping me be a more enlightened consumer. Congratulations and again Thank you

      • profile image

        Mary 6 years ago

        Actually, I hate to say this but I read this (btw, thanks for making me take a second look at my shampoo) and I have Garnier Fructis Fortifying Shampoo and they actually do put "Ammonium Lauryl Sulfate" into my shampoo. I have the "pure clean" (haha, ya right!) one and now I'm going to have to buy a new shampoo!

      • profile image

        Julian Bane 6 years ago

        Very helpful... Thank you. I am in the middle of trying to find a shampoo to use at my store. great work!!!

      • shawna.wilson profile image

        shawna.wilson 6 years ago from Arizona

        UGH- Sodium Laureth is the 13th ingredient listed, so it would be in very minuscule amounts. The main detergent, listed as #2, is TEA-lauryl sulfate, one of the gentlest detergents. Still a very gentle shampoo.

      • shawna.wilson profile image

        shawna.wilson 6 years ago from Arizona

        Suburbs-This article was written almost three years ago, so it's quite possible the ingredients have changed in some of the shampoos on the list. Also, there are many many varieties of shampoo made by each particular brand that each contain different detergents. One Garnier may have ammonium lauryl while another has sodium laureth. For example, most 2 in 1 shampoos are harsher than regular shampoos.

      • profile image

        Suburbs 7 years ago

        I don't know why you say the Garnier Fructis shampoo is a best buy all around and mild. I bought it after reading this article and the then found the main ingrediant after water is Ammonium Lauryl Sulfate which you rate as very harsh???

      • profile image

        emily 7 years ago

        is garnier a good shampoo?

      • profile image

        UGH 7 years ago

        Biolage Fortifying Shampoo Ingredients: Aqua/Water, Tea-Lauryl Sulfate, Cocamide Mipa, Sodium Chloride, Parfum/Fragrance, Sodium Benzoate, Sodium Citrate, Hydroxypropyl Methylcellulose, Citric Acid, Sodium Methylparaben, Glycol Distearate, Salicylic Acid,

        Sodium Laureth Sulfate,

        Disodium EDTA, Propylene Glycol, Polyquaternium-10, Polysorbate 20, Cocamide Mea, Hexyl Cinnamal, Laureth-10, Coumarin, Linalool, Butylphenyl Methylpropional, Cymbopogon Schoenanthus/Cymbopogon Schoenanthus Extract, 2-Oleamido-1, 3-Octadecanediol, Macrocystis Pyrifera/Macrocystis Phrifera Extract, Hydroxycitronellal, Hibiscus Saboariffa/Hibiscus Sabdariffa Flower Extract, Amyl Cinnamal, CI 42090/Blue 1, Methyl-2-Octynoate.

        Sodium Laureth Sulfate is still in the shampoo you named "the gentlest"

      • profile image

        sk tan 7 years ago

        thanks so much..i learn so many..

      • profile image

        Pratyusha 7 years ago

        Superb Attempt. I loved ur article.Already bookmarked.If I may ask.ALL and I mean ALL shampoos contain SLS wch is harsh. Den arent all shampoos harmful??!!

      • Karen N profile image

        Karen N 7 years ago from United States

        Very helpful information.

        I just bookmarked your hub to refer back to.

      • profile image

        Michelle 7 years ago

        What a great and informative review! I have a challenge for you Shawna. I have Celiac Disease and have to use products that are free of gluten and was shocked to learn that this does not only relate to food that I eat but also to products that I use every day - make up, toothpaste, mouthwash, soaps, shampoos and conditioners, etc. Like so many other celiacs out there, we need information on what shampoos and conditioners are free of gluten and other products that contain gluten so we know which one's to stay away from. Do you think this could be a future review???

      • profile image

        Crystal 7 years ago

        Hey, how about Sodium Coceth Sulfate?? And Magnesium Chloride? I've seen these in "healthy" shampoos.

      • shawna.wilson profile image

        shawna.wilson 7 years ago from Arizona

        Thanks Victoria! When I wrote this article, I only had two children, and they were both very young. Nap time was my writing/researching time :) I'm not able to do as much writing now because I have three kids and two of them don't nap anymore :( Anyway, enough of my life story! Glad you found interest here!

      • profile image

        victoria 86 7 years ago

        this was very interesting and informative...thank you so much., how do you find the time to do the research???

      • profile image

        Akhil R K 8 years ago

        Good research Shawn.

        It really helps catagorizing shampoos avaiable in market.

        thanks.. keep posting

      • shawna.wilson profile image

        shawna.wilson 8 years ago from Arizona

        Your'e welcome, frogyfish!

      • frogyfish profile image

        frogyfish 8 years ago from Central United States of America

        Very helpful lot of work and information here. I have to change one of the bottles of shampoo I bought - out it goes! Thank You!

      • shawna.wilson profile image

        shawna.wilson 9 years ago from Arizona

        Glad the information was helpful mulberry!

      • mulberry1 profile image

        Christine Mulberry 9 years ago

        That was really helpful, I need to go check out my shampoo for sure. I always knew that the price wasn't an indicator of the quality but I wasn't sure what to really consider.

      • shawna.wilson profile image

        shawna.wilson 9 years ago from Arizona

        RGraf-I am always looking for bargains, and I have a whole cupboard in my laundry room full of shampoo and conditioner I got for free by combining store sales with coupons.  However, I didn't realize that most of it is pretty bad for my hair.  So since writing this article, I've paid much closer attention to the ingredients.  It's not just about price anymore. Thanks for your comment!

      • RGraf profile image

        Rebecca Graf 9 years ago from Wisconsin

        Thanks for that information. I've been really wondering lately what is the true best deal. I'll have to rethink what I'm currently using.

        Thanks again!

      • shawna.wilson profile image

        shawna.wilson 9 years ago from Arizona

        Thanks for reading tourmaline :)

      • tourmaline2777 profile image

        tourmaline2777 9 years ago from Chicago

        Great Hub!! Lots of good information!

      • shawna.wilson profile image

        shawna.wilson 9 years ago from Arizona

        Thanks for the tips Maysa! I didn't know you were doing this.

      • profile image

        maysaerickson 9 years ago

        if you have the patience for it, you can eliminate shampoo and conditioner all together. It takes a while to detox your hair, but you can wash your hair using a baking soda paste and apple cider vinegar. It was tough for me because i have curly hair, but there are various essential oils you can add to the ACV rinse that can do different things for your hair. It ends up being a lot cheaper and everyone I know that has stuck with it has hair that is MUCH healthier looking and a lot more manageable. Not to mention most people who stick with it don't have to wash their hair as often either.

      • shawna.wilson profile image

        shawna.wilson 9 years ago from Arizona

        Thanks for reading, countrywomen. I'm glad you found the information helpful.

      • countrywomen profile image

        countrywomen 9 years ago from Washington, USA

        This is a pretty exhaustive list. Will try to make use of this info when buying shampoo.

      • shawna.wilson profile image

        shawna.wilson 9 years ago from Arizona

        Thanks for your feedback, Monique.  When I did my research, I only referenced the detergents that were listed at #2 on the ingredient list (second to #1 which is always water). An additional detergent was only included if it was #3. Other detergents further down the list were not included in my analysis because I figured they were in such small amounts that it didn't make much of a difference.  So I think the info is pretty accurate. I appreciate your comments!

      • profile image

        Monique 9 years ago

        And id have to say patene is the WORSE shampoo out there. You are correct when you say you thought it was good because of marketing and tv commerical. That's all it is is a gimmick to make you believe patene has the best shampoo and conditioners. Dont let these tv commercials fool you, do your research, and if a product has a bunch of name listed that you cant pronounce its probably because its not good for your tresses.

      • profile image

        Monique 9 years ago

        Im a cosemtologist and Id have to say your info is pretty good, but you also have to take into consideration where the ingredient is listed. Im a big fan of matrix and aveda products. Aveda brilliant may contain als but it listed above # 10. Any ingredients that's not in the top 10 doesn't do much damage to your hair or good. This is why is a product has vitamin E or jojoba oil you look to see if its listed within the top 5 and not at 15. The farther the ingredient is away from Water (being #1 always) the less effect it will have on your hair.

      • shawna.wilson profile image

        shawna.wilson 9 years ago from Arizona

        I'm glad you found this hub helpul, Research Analyst. Thanks for stopping by!

      • Research Analyst profile image

        Research Analyst 9 years ago

        I will have to bookmark this hub, it is full of excellent reference for shampoos, thanks. I am always on the look out for one that does not dry out my hair to much. Thanks.


      • shawna.wilson profile image

        shawna.wilson 9 years ago from Arizona

        Thanks for reading, LeaAnne :)

      • LeaAnne profile image

        LeaAnne 9 years ago from North Carolina

        Thanks for the great hub. Lots of useful information. Thanks for sharing.

      • shawna.wilson profile image

        shawna.wilson 9 years ago from Arizona

        Junjie-Thanks for the tip...I will look into those ingredients further.

        02SmithA-Like you, I used to just buy whatever was on I'll pay more attention. Thanks for reading.

        Anata65-Two very different articles about the same topic. We were probably writing them at the same time :)

        Kelley-thanks for the tip about cod liver oil! I've never heard of using it to make your hair shiny. Does taking cod liver oil benefit the body in other ways too? Thanks for your feedback.

      • profile image

        Mom 9 years ago

        Thanks for educating me on what to look for in a shampoo!

      • Kelley Eidem profile image

        Kelley Eidem 9 years ago from Panama City, FL

        In additon to a good gentle shampoo, I've been taking emulsified cod liver oil. My hair is starting to look rich and shiney. The cod liver oil is flavored, so it tastes really good. I use TwinLab. There are probably others.

        The best to you.

        Kelley Eidem

      • profile image

        Kim J 9 years ago

        Another wonderful article! Thanks for all of the great information, I know I'll put it to use next time I go shampoo shopping!

      • profile image

        Ananta65 9 years ago

      • 02SmithA profile image

        02SmithA 9 years ago from Ohio


        Very well written hub. In the past I underestimated the importance of shampoo, and just bought the cheapest I could find. I found the results were not good at all. I don't pay top dollar, but the cheapest aren't the answer!

      • Junjie profile image

        Junjie 9 years ago from Singapore

        You might want to look into the question of contaminiation for the -eth ingredients (1,4 dioxane) and TEA compounds (nitrosamines). That may help you make a better decision about what shampoo you'd like to use on your hair. :)

      • shawna.wilson profile image

        shawna.wilson 9 years ago from Arizona

        Haha-You're right about the Dumb Blonde one Rochelle! How funny :) Thanks for reading.

      • Rochelle Frank profile image

        Rochelle Frank 9 years ago from California Gold Country

        Hmm very interesting-- I've been with one you mentiond using for a long time, too-- but may reconsider.

        The Dumb Blonde one is apparently, at least, named well.

        I appreciate the work that went into this.

      • shawna.wilson profile image

        shawna.wilson 9 years ago from Arizona

        Ms Sooz-Wow, what a flattering comment! I really appreciate your feedback. Thanks :)

      • Ms Sooz profile image

        Ms Sooz 9 years ago from Northern California

        I have never read your hubs before, but I have to say that this was really well done. If I had not read your profile, I would have assumed you had some type of journalism background. The research was excellent and so was the writing! I look forward to more. Thumbs Up.


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