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The Best Brands of Shampoo for Your Hair Based on Detergent Ingredients

Shawna has been a registered nurse (RN) since 2004. She earned her Bachelor's of Science in Nursing at Arizona State University. Go Devils!

Which shampoo should I buy?  There are so many choices!

Which shampoo should I buy? There are so many choices!

Have you ever wondered why a bottle of generic shampoo costs 99 cents at the drug store while a bottle of salon shampoo can cost $20 or more? The price range is so extreme that it would be easy to assume that cheap shampoos are bad for your hair and expensive shampoos are good for your hair.

Does a higher price equal higher quality? Let's find out! Before exploring the specifics of each brand of shampoo, here's a little background information on shampoo ingredients.

Shampoo Ingredients 101

Water is the main ingredient in all shampoos. Detergent is the second ingredient listed on a shampoo label. The remaining ingredients are typically moisturizers, thickeners, conditioners, fragrances, extracts, and dyes. These are washed away by the detergent when you rinse the shampoo out of your hair.

There are six major types of detergents commonly used to make shampoo, and each has a different effect on your hair. Some are mild while others are more abrasive.

Common Detergents Used in Shampoo

  • Ammonium Lauryl Sulfate—very harsh
  • Ammonium Laureth Sulfate—harsh
  • Sodium Lauryl Sulfate—slightly less harsh
  • Sodium Laureth Sulfate—mild
  • TEA or MEA Lauryl Sulfate—gentle
  • TEA or MEA Laureth Sulfate—gentle

All of these detergents are FDA-approved, but the mild and gentle detergents are obviously a better choice for your hair. Sodium laureth sulfate is a great choice for adult hair. The gentler TEA detergents are not commonly used in shampoos made for adults.

Which Brands Are the Best?

I decided to do some research to find out which brands of shampoo are best for my hair. I chose 28 popular shampoo brands that can be purchased at most drug stores, grocery stores, discount stores, or salons.

  • Each entry below contains a shampoo name, the detergent it contains, and the price of a specific sized bottle.
  • I referenced prices at CVS pharmacy because their drug stores are accessible nationwide in the United States. The prices listed are the regular prices before tax at the time of the writing of this article.
  • One or two types of shampoo are listed for each brand with a few exceptions. Make sure to note the differences in detergents among brands as you read.

28 Brands and 42 Types of Shampoo in Alphabetical Order

1. Aussie Moisturizing Shampoo

  • Detergent: Ammonium Lauryl and Ammonium Laureth
  • Price: $3.99 for 13.5 oz.

2. Aveda Brilliant Shampoo

  • Detergent: Ammonium Lauryl (third on ingredient list after water and extracts)
  • Price: $13.99 for 8.5 oz.

3. Bed Head Dumb Blonde Shampoo

  • Detergent: Ammonium Lauryl
  • Price: $11.99 for 13.5 oz.

4. Bed Head Self Absorbed Shampoo

  • Detergent: Sodium Laureth
  • Price: $10.99 for 13.5 oz.

5. Bumble and Bumble Thickening Shampoo

  • Detergent: Sodium Laureth
  • Price: $25.49 for 8 oz.

6. Christophe Beverly Hills Volumizing Shampoo

  • Detergent: Sodium Laureth
  • Price: $7.99 for 10 oz.

7. Dove Shine Therapy Shampoo

  • Detergent: Sodium Laureth
  • Price: $4.99 for 12 oz.

8. Finesse Moisturizing Shampoo

  • Detergent: Ammonium Lauryl and Ammonium Laureth
  • Price: $5.39 for 25.4 oz.

9. Garnier Fructis Fortifying Shampoo

  • Detergent: Sodium Laureth
  • Price: $3.99 for 13 oz.

10. Garnier Fructis Fortifying 2 in 1

  • Detergent: Sodium Laureth
  • Price: $3.99 for 13 oz.

11. Head and Shoulders Smooth and Silky Dandruff Shampoo

  • Detergent: Sodium Lauryl and Sodium Laureth
  • Price: $5.69 for 14.2 oz.

12. Head and Shoulders 2 in 1 Classic Clean Dandruff

  • Detergent: Sodium Lauryl and Sodium Laureth
  • Price: $5.69 for 14.2 oz.

13. Herbal Essences Body Envy Shampoo

  • Detergent: Sodium Laureth and Sodium Lauryl
  • Price: $3.99 for 12 oz.

14. Herbal Essences Hello Hydration 2 in1

  • Detergent: Ammonium Laureth and Ammonium Lauryl
  • Price: $3.99 for 12 oz.

15. Infusium 23 Repair Ologie Shampoo Step 1

  • Detergent: Ammonium Lauryl and Ammonium Laureth
  • Price: $7.29 for 16 oz.

16. John Frieda Sheer Blonde Highlight Activating Shampoo

  • Detergent: Sodium Laureth and Ammonium Lauryl
  • Price: $6.79 for 8.45 oz.

17. John Frieda Frizz Ease Curl Around Style-Starting Daily Shampoo

  • Detergent: Sodium Laureth and Sodium Lauryl
  • Price: $5.89 for 10 oz.

18. L'oreal Vive Pro Nutri Gloss Shampoo for Damaged Hair

  • Detergent: Sodium Laureth
  • Price: $4.99 for 13 oz.

19. L'oreal Vive Pro for Men Daily Thickening 2 in 1

  • Detergent: Sodium Laureth
  • Price: $4.99 for 13 oz.

20. Mane N Tail Shampoo

  • Detergent: Sodium Lauryl
  • Price: $6.99 for 32 oz.

21. Marc Anthony Instantly Thick Hair Thickening Shampoo

  • Detergent: Sodium Laureth
  • Price: $7.99 for 12.9 oz.

22. Matrix Biolage Fortifying Shampoo

  • Detergent: TEA Lauryl
  • Price: $17.49 for 16.9 oz.

23. Matrix Biolage Hydrating Shampoo

  • Detergent: Sodium Laureth
  • Price: $17.49 for 16.9 oz.

24. Matrix Biolage Color Care Shampoo

  • Detergent: Sodium Laureth and Sodium Lauryl
  • Price $17.49 for 16.9 oz.

25. Paul Mitchell Shampoo One Shampoo

  • Detergent: Sodium Laureth
  • Price: $7.29 for 8.5 oz.

26. Paul Mitchell Color Protect Daily Shampoo

  • Detergent: Sodium Myreth (uncommon-very similar to Sodium Laureth )
  • Price: $7.99 for 8.5 oz.

27. Pert Plus Happy Medium 2 in 1

  • Detergent: Ammonium Laureth and Ammonium Lauryl
  • Price: $3.69 for 13.5 oz.

28. Selsun Blue Daily Dandruff Shampoo

  • Detergent: Ammonium Lauryl and Ammonium Laureth
  • Price: $9.69 for 11 oz.

29. Suave Daily Clarifying Shampoo

  • Detergent: Ammonium Laureth and Ammonium Lauryl
  • Price: $1.79 for 22.5 oz.

30. Suave Professionals 2 in 1 Plus

  • Detergent: Ammonium Laureth and Ammonium Lauryl
  • Price: $2.69 for 14.5 oz.

31. Sunsilk Anti-Poof Shampoo

  • Detergent: Sodium Laureth
  • Price $4.29 for 12 oz.

32. Tresemme Moisture Shampoo with Vitamin E

  • Detergent: Sodium Laureth
  • Price: $4.69 for 32 oz.

33. Ultra Swim Chlorine Removing Shampoo Moisturizing Formula

  • Detergent: Sodium Laureth
  • Price: $5.49 for 7 oz.

34. VO5 Extra Body Volumizing Shampoo

  • Detergent: Sodium Lauryl
  • Price: 99 cents for 15 oz.

35. White Rain Shampoo Extra Body

  • Detergent: Ammonium Laureth and Ammonium Lauryl
  • Price: $1.99 for 33.8 oz.

36. Neutrogena Clean Shampoo Replenishing

  • Detergent: Ammonium Lauryl and Sodium Laureth
  • Price: $5.19 for 10.1 oz.

37. Neutrogena T-Gel Shampoo Original Formula

  • Detergent: Sodium Laureth
  • Price: $9.69 for 8.5 oz.

38. Nexxus Therappe Luxury Moisturizing Shampoo

  • Detergent: Sodium Laureth
  • Price: $8.79 for 13.5 oz.

39. Pantene Pro-V Full and Thick Shampoo

  • Detergent: Sodium Laureth and Sodium Lauryl
  • Price: $4.99 for 12.6 oz.

40. Pantene Pro-V Classic Clean Shampoo

  • Detergent: Ammonium Laureth and Ammonium Lauryl
  • Price: $4.99 for 12.6 oz.

41. Pantene Pro-V Sheer Volume Shampoo

  • Detergent: Sodium Laureth and Sodium Lauryl
  • Price: $4.99 for 12.6 oz.

42. Pantene Pro-V Always Smooth 2 in 1

  • Detergent: Ammonium Laureth and Ammonium Lauryl
  • Price: $4.99 for 12.6 oz.

I know that's a lot of information to process, so let me sum it up for you below.

My conclusions are based solely on the detergents and the price per ounce of the shampoos on this list at the time that I wrote this article.

I have not used most of these shampoos, so I can't tell you what they smell like or how they make your hair feel after washing and drying.

And the Winner Is . . .

Gentlest Shampoo

Matrix Biolage Fortifying Shampoo gets the award for being the gentlest shampoo. It was the only shampoo on the list that contained TEA Lauryl Sulfate, one of the gentlest detergents. The gentleness comes with a high price tag, though, costing more than $1 per ounce.

Overly Priced Shampoo

Bumble and Bumble Thickening Shampoo is the winner (or loser) in this category. At over $3 per ounce, this shampoo is definitely over-priced. It contains Sodium Laureth Sulfate, a good mild detergent, but so do many other shampoos on the list with much lower price tags. I'd give some of the cheaper mild options a try before buying Bumble and Bumble.

Harshest Shampoo

I'm not sure if it is worse for a shampoo to contain just one harsh detergent or multiple harsh detergents. That being said, one shampoo on the list solely contained ammonium lauryl sulfate, the harshest detergent of all. Bed Head Dumb Blonde Shampoo receives the award for harshest shampoo. In addition to being very harsh, this particular shampoo is on the pricey side. It doesn't make sense to pay big bucks for a shampoo that treats your hair so harshly.

Best Buy All Around

The Best Buy award goes to a shampoo that is a great price but also contains the mild detergent sodium laureth sulfate.

  • First place goes to Tresemme Moisture Shampoo with Vitamin E with a price tag of only 15 cents per ounce.
  • What a deal! Second place is a tie between the two Garnier Fructis shampoos on the list. They both contained mild detergent and cost 31 cents per ounce.

Best Buy Salon Style

There were many salon style shampoos that contained the mild detergent sodium laureth sulfate and were reasonably priced.

  • At 62 cents per ounce, Marc Anothony's Instantly Thick Hair Thickening Shampoo wins first place for being a best buy that's also good for your hair.
  • At 65 cents per ounce, second place goes to Nexxus Therappe Luxury Moisturizing Shampoo.

How to Save Money on Shampoo

Coupons, eBay, and craigslist

If you plan on buying shampoo at a salon, look for coupons in the newspaper or online. Ulta, for example, regularly offers $3.50 off of a $10 purchase in store or online. That's 35% off.

You can usually find manufacturers' coupons in the newspaper for brands that are sold at drug stores and discount stores, such as Garnier Fructis, Dove, and L'oreal Vive Pro. Buy your shampoo when it is on sale to save even more on top of your coupons. By combining coupons with sales, I often pay $1 or less per bottle of shampoo and conditioner. Stock up at a low price so you won't have to pay full price later.

If you use salon shampoo, try finding it for less on eBay or craigslist. You might be able to get a great deal if you buy multiple bottles at once.

Make Your Own at Home

Making your own shampoo at home might save money. I haven't ever done this, so I can't tell you how much money it would save. I imagine that homemade shampoos are gentler on your hair and scalp than store-bought shampoos.

Making your own shampoo is also better for the environment than buying shampoo at the store because it eliminates the plastic bottle.

Use Shampoo Wisely

Using your shampoo wisely also saves money. Many shampoo bottles instruct the user to lather, rinse, and repeat if desired. The repeat is not necessary.

Manufacturers encourage a repeat lather because it uses more shampoo, resulting in higher sales. By lathering only once, your shampoo will last twice as long. You'll buy less shampoo, and therefore save money.

What Type of Shampoo Do You Use?

Take a look at the label on the bottle of shampoo in your shower. Are you surprised at what type of detergent it contains? I was!

Prior to writing this article, I was using a Pantene Pro-V 2 in 1 shampoo. Before learning about shampoo detergents, I always assumed Pantene was a great choice. It was moderately priced, and the television and magazine ads had me convinced that the shampoo was good for my hair.

I was shocked to find ammonium lauryl sulfate and ammonium laureth sulfate, the harshest detergents, on the ingredient label. I'm going to pay more attention to the shampoo I buy from now on. Just because it is a well-known and highly advertised brand doesn't mean it's good for your hair.

Try a New Brand

If you're disappointed with the findings on your shampoo bottle, try a new brand that contains a milder detergent. You might even be able to save some money by switching to a different brand.

Enjoy pampering your hair with a new shampoo!

A Quick Poll

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.


Jim on January 31, 2020:

The use of a secondary surfactant or 'Foam Builder' like Lauramide / Cocamide DEA / MEA or Disodium Cocoamphodiacetate is supposed to make the shampoo gentler on the hair and scalp as well as providing some conditioning action. I can't use many 'Professional' shampoos because they are using massive amounts of silicone that give me scalp eruptions (Pimples) and 'Exotic' extracts including Basil that give me a rash on my scalp and neck or anywhere else the shampoo touches.

Bernice on May 15, 2018:

Shawna, why will you say donate to homeless shelter? Don't you think that these people also deserve better products?

Danielle on July 07, 2017:

Love your post..

I have used Tressemie shampoo

Love the price.and see you have it on your list.

Susana on May 10, 2016:

Pro Naturals makes the best in my opinion!! :)

sara on April 18, 2016:

Pro Naturals is my preference!!

DoveFreexrolo on September 01, 2015:

Nice one, thanks for the tip

xasxas on June 04, 2014:


I'm looking for sulfate free hair shampoo and body wash/shower gel without perfume, color and parabens, for itchy scalp and sensitive skin.



Lauren Burton from Lexington, KY on April 25, 2014:

I started using Organix brand shampoo, conditioner and styling aids. I love the way they make my hair feel! The second ingredient, after water, is Disodium Laureth Sulfosuccinate, what makes it different from Sodium Laureth Sulfate? I have a very small amount of knowledge in Chemistry, but I know di- in front of an element means 2. Does the di- and the Sulfosuccinate make it more mild or better for you hair?

amy on April 05, 2014:

Your ingredients list needs an update. Most shampoo brands that used ALS now use SLS, like Suave, Pantene, Aussie and Herbal Essences. I think your blog is ok but I could have found some of your info on wiki. But that's no big deal. I just don't think you've kept up with the current changes. Also, according to a site called Beauty Brains, ALS and SLS are about the same in harshness. Most shampoos have switched to sodium, but I think that's because people have been talking about it so much. HE used to only use ALS but their new line, which is great, has two of the sodiums especially in their clarifying products. It's crazy though, finding thd right stuff for our hair. Guys have it so freakin easy.

JenniferCruzs from Los Angeles, California on March 25, 2014:

I have been using so many shampoos over the years, but this one is my favorite


Renee on November 23, 2013:

What about those of us that are in need of shampoo for colored hair?? I have been having a hard time finding an affordable shampoo that will protect my color.....my "hair guy" just talked me into Bumble and Bumble Color Minded Sulfate Free Shampoo.....When he handed me the teeny tiny bottle for $30 I almost choked!!! Then of course there was the teeny tiny tube of conditioner for another $30.....any suggestions??? Also have you seen Kirkland's brand of Moisture Shampoo "100% Vegan, sulfate free, praben free, gluten free" ?? Would love your input on both????

Sarah on January 13, 2013:

I have heard that Mane N Tail Shampoo and Conditioner are GLUTEN FREE is this true?

gueststudent on December 07, 2012:

thank you for this useful article. I'm doing a science fair project on shampoo and i found this article very useful ingredients research etc.

angie on November 29, 2012:

what's so wrong with buying hair products from a local salon? support small business and you'll find customer service as well. you support your stylist and get the right recommendations for your hair type.

Hazel on July 18, 2012:

It is so confusing, trying to sort out ingredients. It is good to have someone say "this is the gentlest for a sensitive scalp" and go with it. I am not so much interested in "good for your hair" as I am in "easy on the scalp". I was surprised, though, not to see any of the so-called "all natural" shampoos. I have been using one of those for several years because it caused less itching and burning to my tender scalp. I'll not name it so as not to cause problems but I do wonder about it since someone told me it isn't as "all natural" as it claims. Thanks for your article.

NoahsMommy1984 on June 03, 2012:

I just bought a new shampoo today: DOVE: Nutritive Therapy, Nourishing Oil Care, $2.99 ( on sale) 12 fl. oz. I looked at the ingredients and was happy to see the second ingredient is SODIUM LAURETH SULFATE and you listed this ingredient to be Mild which makes me happy with my shampoo choice! Thanx for the great info & advice =)

salted caramels on May 07, 2012:

hi thanks for all your hard work and research very informative, THANK YOU SO MUCH

Lucy on March 27, 2012:

Great article!!!! I've shared it with many others too :-)

dlsbethany on March 09, 2012:

Great article! I've been using Pureology products for a few years because I was convinced their products were better for color treated hair. My hair care budget was taking a beating between the salon and the shampoo! Now I'm armed with information I can take back to my favorite discount store and find something safe for my hair and my budget! God bless you!! :-)

shawna.wilson (author) from Arizona on March 02, 2012:

Donate to homeless shelter if they're unopened?

diana lueckert on February 28, 2012:

what to do with my old shampoos that I am going to toss..can't use them on a dog...don't hsave one

Mrs.altima on February 25, 2012:

excellent article.I have been looking for such for such a long time-could not find-you did a fabulous job.Thank you for your research as my hair is over processed,limp,no body and I think I fell into the hype of using shampoos which are highly advertised. Thank you for helping me be a more enlightened consumer. Congratulations and again Thank you

Mary on January 07, 2012:

Actually, I hate to say this but I read this (btw, thanks for making me take a second look at my shampoo) and I have Garnier Fructis Fortifying Shampoo and they actually do put "Ammonium Lauryl Sulfate" into my shampoo. I have the "pure clean" (haha, ya right!) one and now I'm going to have to buy a new shampoo!

Julian Bane on December 05, 2011:

Very helpful... Thank you. I am in the middle of trying to find a shampoo to use at my store. great work!!!

shawna.wilson (author) from Arizona on June 23, 2011:

UGH- Sodium Laureth is the 13th ingredient listed, so it would be in very minuscule amounts. The main detergent, listed as #2, is TEA-lauryl sulfate, one of the gentlest detergents. Still a very gentle shampoo.

shawna.wilson (author) from Arizona on June 23, 2011:

Suburbs-This article was written almost three years ago, so it's quite possible the ingredients have changed in some of the shampoos on the list. Also, there are many many varieties of shampoo made by each particular brand that each contain different detergents. One Garnier may have ammonium lauryl while another has sodium laureth. For example, most 2 in 1 shampoos are harsher than regular shampoos.

Suburbs on June 20, 2011:

I don't know why you say the Garnier Fructis shampoo is a best buy all around and mild. I bought it after reading this article and the then found the main ingrediant after water is Ammonium Lauryl Sulfate which you rate as very harsh???

emily on June 10, 2011:

is garnier a good shampoo?

UGH on June 04, 2011:

Biolage Fortifying Shampoo Ingredients: Aqua/Water, Tea-Lauryl Sulfate, Cocamide Mipa, Sodium Chloride, Parfum/Fragrance, Sodium Benzoate, Sodium Citrate, Hydroxypropyl Methylcellulose, Citric Acid, Sodium Methylparaben, Glycol Distearate, Salicylic Acid,

Sodium Laureth Sulfate,

Disodium EDTA, Propylene Glycol, Polyquaternium-10, Polysorbate 20, Cocamide Mea, Hexyl Cinnamal, Laureth-10, Coumarin, Linalool, Butylphenyl Methylpropional, Cymbopogon Schoenanthus/Cymbopogon Schoenanthus Extract, 2-Oleamido-1, 3-Octadecanediol, Macrocystis Pyrifera/Macrocystis Phrifera Extract, Hydroxycitronellal, Hibiscus Saboariffa/Hibiscus Sabdariffa Flower Extract, Amyl Cinnamal, CI 42090/Blue 1, Methyl-2-Octynoate.

Sodium Laureth Sulfate is still in the shampoo you named "the gentlest"

sk tan on April 23, 2011:

thanks so much..i learn so many..

Pratyusha on November 06, 2010:

Superb Attempt. I loved ur article.Already bookmarked.If I may ask.ALL and I mean ALL shampoos contain SLS wch is harsh. Den arent all shampoos harmful??!!

Karen N from United States on September 16, 2010:

Very helpful information.

I just bookmarked your hub to refer back to.

Michelle on September 13, 2010:

What a great and informative review! I have a challenge for you Shawna. I have Celiac Disease and have to use products that are free of gluten and was shocked to learn that this does not only relate to food that I eat but also to products that I use every day - make up, toothpaste, mouthwash, soaps, shampoos and conditioners, etc. Like so many other celiacs out there, we need information on what shampoos and conditioners are free of gluten and other products that contain gluten so we know which one's to stay away from. Do you think this could be a future review???

Crystal on September 02, 2010:

Hey, how about Sodium Coceth Sulfate?? And Magnesium Chloride? I've seen these in "healthy" shampoos.

shawna.wilson (author) from Arizona on August 30, 2010:

Thanks Victoria! When I wrote this article, I only had two children, and they were both very young. Nap time was my writing/researching time :) I'm not able to do as much writing now because I have three kids and two of them don't nap anymore :( Anyway, enough of my life story! Glad you found interest here!

victoria 86 on August 30, 2010:

this was very interesting and informative...thank you so much., how do you find the time to do the research???

Akhil R K on June 02, 2010:

Good research Shawn.

It really helps catagorizing shampoos avaiable in market.

thanks.. keep posting

shawna.wilson (author) from Arizona on July 08, 2009:

Your'e welcome, frogyfish!

frogyfish from Central United States of America on July 05, 2009:

Very helpful lot of work and information here. I have to change one of the bottles of shampoo I bought - out it goes! Thank You!

shawna.wilson (author) from Arizona on April 21, 2009:

Glad the information was helpful mulberry!

Christine Mulberry on April 06, 2009:

That was really helpful, I need to go check out my shampoo for sure. I always knew that the price wasn't an indicator of the quality but I wasn't sure what to really consider.

shawna.wilson (author) from Arizona on November 14, 2008:

RGraf-I am always looking for bargains, and I have a whole cupboard in my laundry room full of shampoo and conditioner I got for free by combining store sales with coupons.  However, I didn't realize that most of it is pretty bad for my hair.  So since writing this article, I've paid much closer attention to the ingredients.  It's not just about price anymore. Thanks for your comment!

Rebecca Graf from Wisconsin on November 11, 2008:

Thanks for that information. I've been really wondering lately what is the true best deal. I'll have to rethink what I'm currently using.

Thanks again!

shawna.wilson (author) from Arizona on November 07, 2008:

Thanks for reading tourmaline :)

tourmaline2777 from Chicago on November 05, 2008:

Great Hub!! Lots of good information!

shawna.wilson (author) from Arizona on October 19, 2008:

Thanks for the tips Maysa! I didn't know you were doing this.

shawna.wilson (author) from Arizona on October 02, 2008:

Thanks for reading, countrywomen. I'm glad you found the information helpful.

countrywomen from Washington, USA on October 01, 2008:

This is a pretty exhaustive list. Will try to make use of this info when buying shampoo.

shawna.wilson (author) from Arizona on September 16, 2008:

Thanks for your feedback, Monique.  When I did my research, I only referenced the detergents that were listed at #2 on the ingredient list (second to #1 which is always water). An additional detergent was only included if it was #3. Other detergents further down the list were not included in my analysis because I figured they were in such small amounts that it didn't make much of a difference.  So I think the info is pretty accurate. I appreciate your comments!

Monique on September 16, 2008:

And id have to say patene is the WORSE shampoo out there. You are correct when you say you thought it was good because of marketing and tv commerical. That's all it is is a gimmick to make you believe patene has the best shampoo and conditioners. Dont let these tv commercials fool you, do your research, and if a product has a bunch of name listed that you cant pronounce its probably because its not good for your tresses.

Monique on September 16, 2008:

Im a cosemtologist and Id have to say your info is pretty good, but you also have to take into consideration where the ingredient is listed. Im a big fan of matrix and aveda products. Aveda brilliant may contain als but it listed above # 10. Any ingredients that's not in the top 10 doesn't do much damage to your hair or good. This is why is a product has vitamin E or jojoba oil you look to see if its listed within the top 5 and not at 15. The farther the ingredient is away from Water (being #1 always) the less effect it will have on your hair.

shawna.wilson (author) from Arizona on September 15, 2008:

I'm glad you found this hub helpul, Research Analyst. Thanks for stopping by!

Research Analyst on September 15, 2008:

I will have to bookmark this hub, it is full of excellent reference for shampoos, thanks. I am always on the look out for one that does not dry out my hair to much. Thanks.


shawna.wilson (author) from Arizona on September 12, 2008:

Thanks for reading, LeaAnne :)

LeaAnne from North Carolina on September 11, 2008:

Thanks for the great hub. Lots of useful information. Thanks for sharing.

shawna.wilson (author) from Arizona on September 09, 2008:

Junjie-Thanks for the tip...I will look into those ingredients further.

02SmithA-Like you, I used to just buy whatever was on sale...now I'll pay more attention. Thanks for reading.

Anata65-Two very different articles about the same topic. We were probably writing them at the same time :)

Kelley-thanks for the tip about cod liver oil! I've never heard of using it to make your hair shiny. Does taking cod liver oil benefit the body in other ways too? Thanks for your feedback.

Mom on September 09, 2008:

Thanks for educating me on what to look for in a shampoo!

Kelley Eidem from Panama City, FL on September 09, 2008:

In additon to a good gentle shampoo, I've been taking emulsified cod liver oil. My hair is starting to look rich and shiney. The cod liver oil is flavored, so it tastes really good. I use TwinLab. There are probably others.

The best to you.

Kelley Eidem

Kim J on September 09, 2008:

Another wonderful article! Thanks for all of the great information, I know I'll put it to use next time I go shampoo shopping!

Ananta65 on September 09, 2008:

https://hubpages.com/forum/topic/7609 ;)

02SmithA from Ohio on September 08, 2008:


Very well written hub. In the past I underestimated the importance of shampoo, and just bought the cheapest I could find. I found the results were not good at all. I don't pay top dollar, but the cheapest aren't the answer!

Junjie from Singapore on September 08, 2008:

You might want to look into the question of contaminiation for the -eth ingredients (1,4 dioxane) and TEA compounds (nitrosamines). That may help you make a better decision about what shampoo you'd like to use on your hair. :)

shawna.wilson (author) from Arizona on September 08, 2008:

Haha-You're right about the Dumb Blonde one Rochelle! How funny :) Thanks for reading.

Rochelle Frank from California Gold Country on September 08, 2008:

Hmm very interesting-- I've been with one you mentiond using for a long time, too-- but may reconsider.

The Dumb Blonde one is apparently, at least, named well.

I appreciate the work that went into this.

shawna.wilson (author) from Arizona on September 08, 2008:

Ms Sooz-Wow, what a flattering comment! I really appreciate your feedback. Thanks :)

Ms Sooz from Northern California on September 08, 2008:

I have never read your hubs before, but I have to say that this was really well done. If I had not read your profile, I would have assumed you had some type of journalism background. The research was excellent and so was the writing! I look forward to more. Thumbs Up.

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