Choosing a Purple Shampoo
Blonde hair looks great after you've dyed it, but the color can fade fairly quickly. Bleach leaves your hair more porous, and this leads to faster fading. In order to keep your hair looking as great as the day you dyed it, your blonde hair needs to be toned regularly, and a purple shampoo is one of the easiest ways to do this.
How does purple shampoo work?
Your hair isn't a single color. In fact, many different tones blend together to give the final color that you can see. Blonde hair has a yellow base tone underneath the visible shade which gives it the depth it needs to form a natural looking shade. When your blonde dye begins to fade, this yellow base is revealed and your hair begins to turn brassy.
Purple shampoo is able to counteract brassiness and correct yellow hair through a simple matter of color theory. In the same way that you can mix different colors when painting in order to form new shades, the colors in your hair blend and form a new shade too. Violet is directly opposite to yellow on the color wheel, and colors that are opposite will neutralize each other when combined.
Due to this effect, the violet pigment in purple shampoo corrects yellow hair by cancelling out the appearance of the golden base color. Depending on how strong the toning effect of the particular purple shampoo is, this can help you maintain anything from a beige blonde to a silver blonde. How often you choose to use the product also affects this.
Being able to apply purple shampoo like a regular shampoo means less time spent on maintenance. Unlike permanent or semi-permanent blonde toners, you can use a purple shampoo in the shower in place of a plain shampoo, taking up no extra time in your routine.
The best purple shampoo
Not all purple shampoos are equal. Like any hair product, some are simply better than the average shampoo, and some purple shampoos are practically useless. It is the amount of pigment, and the tonal attributes in a purple shampoo that dictate how effective it will be, as well as the shade of blonde it will tone your hair towards.
When you choose a purple shampoo, this is a situation where you really need to look at the product before you buy it. If possible, unscrew the lid and examine the consistency, color, and transparency. Good purple shampoos will have a thicker consistency, a deep dark purple color, and they won't appear translucent. If you look for a dark, opaque product, you can be sure you're buying a purple shampoo that will work properly.
If all else fails, there are a few purple shampoos that stand above all the rest. These shampoos will give you superior toning and can even replace stronger toners, meaning that you only have to use the purple shampoo in order to maintain your blonde hair. The best toning shampoos are:
- Fudge Violet Toning Shampoo
- De Lorenzo Silver Shampoo
- Matrix So Silver
- Provoke Touch of Silver
- Jhirmack Silver Brightening Shampoo
Fudge Violet Toning Shampoo
Fudge's violet toning shampoo is a purple shampoo that is predominantly comprised of violet pigment. The shampoo is an intensely dark, thick, rich formula and can be used to tone even the brassiest hair. It is also a great shampoo for washing your hair as it has strong enough soaping action to clean your hair properly at the same time as toning it.
This purple shampoo has both its benefits and drawbacks of course, with the main benefits being that it is a good all-round shampoo that offers powerful toning. It will only work best on brassy hair that is showing mostly yellow tones however, due to the strong violet pigment and lack of blue pigment.
If you have copper tones in your hair and want to tone them out, you will need a purple shampoo that contains some blue pigment as blue neutralizes orange. For toning golden hair, Fudge purple shampoo is simply one of the most effective toning shampoos available and will not let you down. Even if your hair is a dark blonde, it can be toned with Fudge shampoo.
De Lorenzo Silver Shampoo
De Lorenzo's silver shampoo is another purple shampoo that is super powerful and can combat even the worst brassiness you might face.This shampoo contains a lot of plant and vegetable extracts that give it an amazing upmarket fragrance, whilst nurturing and caring for your hair in a more natural way.
The difference between this purple shampoo and Fudge shampoo is that De Lorenzo shampoo contains blue tones to counteract any copper. You can still use this shampoo on gold hair, in which case it will tone your hair closer to a silver color because pale blue tones in blonde hair produce silver shades. If you're maintaining silver, pearl, or ash blonde hair, De Lorenzo shampoo is the one for you.
The De Lorenzo product needs to be used a little differently than most other purple shampoos. This shampoo doesn't have a strong cleaning action and is meant to be used after you've shampooed your hair with your regular shampoo. Use your usual plain shampoo, or another purple shampoo first to clean your hair, then rinse it out and use De Lorenzo silver shampoo to tone your hair.
Matrix Silver Shampoo
Matrix So Silver has a milder toning action than Fudge or De Lorenzo, but is still stronger than your average purple shampoo. Not only does this purple shampoo clean your hair well, it will also tone out brassiness even in darker hair. It is closer to Fudge in terms of tonal quality, with a higher volume of purple pigment to blue pigment.
Matrix silver shampoo will benefit you the most if your hair's brassiness is mostly due to golden tones, with a little copper peaking through. If your hair has a large amount of copper in it, you can expect better results from the De Lorenzo shampoo as it has more blue to combat copper. This purple shampoo is great for maintaining lighter blonde hair where you need less toning power but a quality shampoo.
Provoke Touch of Silver
Provoke Touch of Silver shampoo, in reference to its namesake, is a purple shampoo with a dash of blue pigment. For all intents and purposes, you can consider it a stronger version of Matrix So Silver, with a similar pigment ratio and similar toning effect.The provoke shampoo is best used where you want to maintain a cooler blonde color like a pearl or silver shade, and you don't have too much copper to deal with.
Jhirmack Silver Brightening Shampoo
Jhirmack is cheaper than most purple shampoos and gives you the best value for money without compromising on pigment quality. The tonal ratio and intensity of the shampoo is similar to Matrix, so it is best used to tone cooler blonde shades like pearl blonde and silver blonde. It is also great for maintaining natural or beige blondes however and has a great fragrance. If you have lighter blonde hair without too much copper in it, and need to work with a budget, this is a great shampoo to use.
- How to tone blonde hair
Blonde hair looks its best when it's properly toned. Find out how to tone blonde hair and maintain your look...
- How to choose a shampoo
There's so many different shampoos that it makes it hard to choose one that will benefit your hair. Find out how to choose the best shampoo for you.
- Caring for dyed hair
Dyed hair needs specialized care to keep it looking and feeling its best. Find out how to care for dyed hair and maintain your new color.
You can use your purple shampoo in place of your regular shampoo, or you can use it only occasionally if you're getting a buildup of silver tone. How often you use your toning shampoo is completely up to you, but what is definite is that with one of these shampoos, your color will look great everyday, not just the day you dye it.
Have a question about purple shampoo? Do you have a favorite purple shampoo or experience to share? Leave a comment for tailored advice and share your insight with other readers.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.