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Choosing the Best Hair Bleach

I offer professional advice and knowledge about all things hair dye. Discover the terminology, chemistry, and processes behind dyeing hair.

Look stunning by choosing the best hair bleach.

Look stunning by choosing the best hair bleach.

If you regularly dye your hair, chances are you'll need to use bleach at some stage. Hair bleach is almost indispensable when it comes to lightening dark hair, or even for lightening hair that has been dyed.

Of course, not all hair bleach is made equally, and there are several distinctions between a generic brand and the top professional hair bleach products.

If you want hair that lightens properly and doesn't end up unduly damaged, you don't want just any bleach. You want the best bleach because that's the only way to keep your hair healthy and beautiful.


Generic vs. Salon Bleach

There are several different generic brands of bleach. The term 'generic' here is used to refer to cheap brands found in supermarkets, beauty supply stores, and pharmacies. These brands aren't often used in salons because they're just a no-frills product destined for the home market at an inexpensive price.

This is all well and good, and these products will certainly lighten your hair, but there are significant differences between products like this and higher quality bleach, and it is for this reason that hairdressers don't use these bleach powders. If you want the best results when you use hair bleach, you'll want to understand the difference too. Some of the main differences to note include:

  • Inferior ingredients
  • Less effective lightening
  • Greater damage to hair
  • Uneven lightening

If you look at hair bleach, you'll notice that the ingredients vary between brands. In particular, the presence of more nourishing additives that care for your hair and scalp comes at a premium and this reflects in the performance variance across different products. There is a reason you pay less for Hi Lift bleach powder compared to a product like Wella Multi Blonde, and that's because the ingredients in the powder are cheaper and inferior.

Salon bleach powder contains top-quality bleaching agents, nourishing conditioners, a strong tone to counteract warmth during the lightening process, and many other special ingredients that care for the hair and boost the lightening process. Not only do these bleach powders lift more effectively, but they actually do so with less developer too, further reducing the risk of damage and irritation during the process.

What this translates to is that the difference between a generic bleach and a salon bleach product can be the same as the difference between fried-looking orange hair or glistening natural blonde. You don't have to bleach your hair anywhere near as long or as many times to lighten it, and it's left significantly healthier as a result of this.

Of course, with so many brands it can be difficult to know what product to choose, so here are three products with a stellar performance to help set you on the right path to effectively and safely lightening your hair. Choose one of these hair bleach powders and you'll be able to get results equivalent to the best salons in the comfort of your own home.


Wella Blondor Multi Blonde

Wella's Blondor range is the ultimate product line for hair lightening. As one of the top salon brands in the hair industry—and trusted by hairdressers all over the world—you can expect great results and dependable quality from all of their products. Wella Multi Blonde bleach is no exception here and when you want the best hair bleach possible, you won't be disappointed by the results you can achieve with this bleach.

Multi Blonde is most notable for its incredible lift potential, highly effective 'anti-yellow system, and rapid lightening. Not only does it offer almost twice the possible lift of most generic brands, it does so in less time while also leaving less warmth behind.

The anti-yellow system assists in toning hair after lightening, making it easier to achieve a cool blonde result, while the advanced lightening power allows you to reach blonde from darker hair in one step. This alone greatly reduces potential damage from not having to bleach dark hair multiple times.

Wella Multi Blonde can also be used for dramatic highlights where you need maximum lightening to create a distinct contrast. In this case, you can safely use a higher volume of developer to remove dark color and achieve a nice cool blonde result. This means that you no longer have to suffer from orange highlights in your dark hair when what you really want is an authentic natural blonde.


Development time: Up to 50 minutes maximum.

On Scalp / off scalp: Safe for both.

Developer: 20 vol on-scalp, up to 40 vol off-scalp.

Mixing: Between 1:1 and 1:2. Multi Blonde is flexible and can be mixed with less developer for a thicker product without impacting lightening.


Igora Vario

The Igora brand is Schwarzkopf's flagship professional brand, and the Vario lightening line is designed with the same high quality as their Igora Royal hair dyes. Igora Vario tops the list of salon lighteners and is the best hair bleach to use if you want a dependable and superior salon product that is also highly affordable.

Like Wella Multi Blonde, Igora Vario can effectively drab more of the yellow color that is revealed during bleaching, and as it is specifically designed to achieve blonde hair it is able to reach a blonde color from darker natural hair with relative ease—and without having to apply it more than once. It also lightens your hair with far less damage compared to generic brands and even compared to the majority of salon brands.

Choose Igora Vario if you want a cool blonde result with less damage and the comfort of knowing your hair isn't going to stall at the orange stage during blonding.


Development time: Up to 45 minutes maximum.

On Scalp / off scalp: Safe for both.

Developer: Up to 30 vol on or off scalp (Use caution when using 30 vol on scalp). Do not use 40 vol developer with this bleach.

Mixing: 1:2 bleach powder to developer.

Schwarzkopf BlondeMe

A more recent addition, Schwarzkopf's BlondeMe is designed as their newer and premium product. It already has a lot of fans because the entire BlondeMe range also includes high lift dyes and incredible toners to ensure you can get the perfect blonde result at home.

BlondeMe bleach can lift up to 9 levels on virgin hair and it is also potentially the best hair bleach for dark hair because it is the least damaging product on this list due to the addition of bond rebuilding ingredients. This works in a similar way to Olaplex and other related products without having to be added separately making it a convenient option.


Development time: Up to 45 minutes maximum.

On scalp / off scalp: Safe for both.

Developer: Up to 30 vol on scalp, but only if you're not sensitive to it. Up to 40 vol off-scalp. Use 20 vol for a gentler process unless you absolutely need the extra lift.

Mixing: Variable mixing ratio. You can mix it between a 1:1.5 to 1:2 ratio depending on the consistency you want. The thicker consistency should be used whenever you need to avoid movement while the thinner consistency offers more lift for overall lightening.


Loreal Infinie Platine

Loreal Infinie Platine is a relatively newer product on the market compared to the last two recommendations, but this is the absolute best hair bleach to use on highly resistant hair where effective lightening is more difficult to achieve. It is also probably the quickest hair bleach on the market, with the ability to lighten up to 20 percent faster than other bleach powders.

Like Loreal's Platinum hair bleach, Infinie Platine features ingredients that serve to chelate and remove metals from the hair. These metals come from the water used to wash your hair, building up and contaminating your hair over time, interfering with the lightening process, limiting results, and increasing damage.

By binding to these metals and preventing them from interacting with the bleaching process, lightening is boosted, the damage is reduced, and resistant hair lightens much more effectively. You can achieve the same benefits by using a chelating shampoo a few days prior to bleaching if you know mineral build-up will be a problem, but it's nice to be able to skip this too knowing the Platine bleach will take care of it for you.

Because this bleach lightens so quickly, it is also in contact with the hair for less time than other bleach powders. This limits damage because the oxidation reaction that damages hair is ceased sooner. Choose Loreal Infinie Platine hair bleach when you need the best hair bleach for lightening resistant, darker hair to a platinum result, when you need bright highlights, or any time mineral buildup in the hair could negatively affect the results, like if you have a hard water supply or swim in pools often.


Development time: Up to 50 minutes maximum.

On Scalp / off scalp: Safe for both.

Developer: Up to 30 vol (Up to 40 vol on open highlights).

Mixing: 1:3 bleach powder to developer.


Special Mention: L'Oreal Platinum Ammonia Free

If you're trying to avoid ammonia for whatever reason, Loreal Platinum Ammonia Free bleach deserves a special mention here. Ammonia is important in hair dye and bleach, but if your hair is sensitive to ammonia, or you're just trying to avoid ammonia for whatever reason, this is the best hair bleach for you.

Just like Loreal's Infinie Platine and Platinum hair bleach powders, this hair bleach features ingredients that bind to and remove metals from the hair, giving you cleaner results. It also lifts extremely fast compared to other bleach powders, meaning that it doesn't have to be left on as long to achieve the same results.

One caveat here with an ammonia-free hair bleach is that this product, whilst generally more gentle on the hair, isn't the appropriate bleach to use on hair that is resistant to lightening. If you need to lighten your hair from dark brown to a shade of blonde and want to achieve this in a single process, it's better to use Infinie Platine or one of the other two bleach powders mentioned above. Resistant hair will not lighten as well with an ammonia-free hair bleach.

However, when used appropriately on hair that is sensitive to lightening and ammonia, this bleach will dramatically minimize damage and help you keep your hair in top condition when you lighten it without the ingredients that may irritate sensitive scalps.


Development time: Up to 50 minutes maximum.

On Scalp / off scalp: Safe for both.

Developer: 20 vol on scalp, up to 30 vol off scalp (Up to 40 vol on open highlights).

Mixing: 1:3 bleach paste to developer.

Developer Conversion


5 vol

1.5 %

10 vol

3 %

15 vol

4.5 %

20 vol

6 %

30 vol

9 %

40 vol

12 %

Bleaching Hair

Having the best hair bleach is all well and good, but you need to know how to use bleach in order to lighten your hair with it, safely and effectively. As with any bleach, these salon bleach products will work best when applied to hair that is properly sectioned and prepared for the bleaching process.

  • How to bleach hair
    If you need more information about how to bleach your hair properly, you will find it here. Discover how to prepare and apply bleach, how to section your hair, and how to use it in a way that will improve your results...

More Information

  • How to do a bleach wash
    A bleach bath is a milder way to lighten your hair or remove dyed color. Discover the benefits and learn how to use it...
  • How to dye hair blonde
    Dyeing your hair blonde is a little more complicated than most colors, but with the right preparation and knowledge, you can achieve a beautiful and natural result...

After bleaching, your hair needs specialized care to restore moisture and relieve the dryness that the hair bleach causes. This dryness is limited with one of these bleach powders, but some amount of dryness is always inevitable due to the nature of the product and this will still need to be addressed if you want your hair to feel soft and healthy

Bleached hair can also benefit greatly from protein treatments. Protein treatments help restore the structural integrity of the hair after it has sustained damage. A good protein treatment can literally save even the most damaged hair, ensuring that you don't need to rush and cut it all off. Even when using a good hair bleach that doesn't cause as much damage, you should still follow up with a protein treatment to keep your hair as strong as possible.

By taking care of your hair like this, your hair will look its best for longer and you will never run into problems like excessive breakage and weakness. Your hair will be stronger, blonder, and softer, as long as you look after it.

Do you have a question about hair bleach? Wondering what the best hair bleach is for your color change, or just have a question about lightening hair in general? Leave a comment for tailored advice.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.


LadyRhumba on April 24, 2020:

I love your articles! Thank you for so many advises!

I've been having the biggest issues in my life with choosing right shade of blonde for my complexion, I am quite fair (but not milky white) with pink undertones in my skin and hazel eyes. My natural hair color is ash brown, quite dark (probably 5). What shade of blonde should I use? It seems platinum washes me out and I have to use lots of makeup to compensate. What shade would you recommend that would still brigthen me up but not wash out? Thank you in advance for your valuable advise! :)

Deneen on April 10, 2020:

I bought TRIONICS higher and higher developer and OLAPLEX bond repair #1 & #2. I am puzzled as to which lightener I should use? And which toner I should end with? Thank you so much!

Adriana Uriarte on January 07, 2020:

which bleach do you recommend for transitioning from black hair to grey or silver.

Kim on July 06, 2019:

This was so helpful thanks!

Darcel on November 04, 2018:

Is all bleach in hair kits at home the same

Judith Bresser on August 05, 2018:

where can I get one n only argan oil powder lightener 16 oz tube it looks like they must of discontinued it..please help

Christina on January 23, 2018:

How does Goldwell bleaching products measure up?

Hannah on October 18, 2017:

Hey! Yeah so these are pretty cool bleach powders, do you have any references for processors?

Corinne on October 10, 2017:

Just warning, "ammonia free" bleaches aren't as safe as companies are making us think. You still need a component like ammonia, which is an alkaline agent, for the lifting process to happen. Manufacturers are replacing ammonia with a chemical called MEA (monoethanolamine), which is an alkaline agent and fun fact, it has no smell. When doing research you find it is known to cause respiratory problems, lung and brain cancer, kidney and liver damage. I mean, our bodies naturally make ammonia and in large doses yes, it is bad for you, but if you know how to properly use it, it isn't as harmful.

Here is an amazing man (Max Eli) that has helped me learn more about hair! I high recommend watching his class videos.

Erika on October 03, 2017:


I have shoulder length brown hair and i would like to dye my hair grey/ashy blonde. Do you have products to recommend and tips about how to do it

Belle on August 06, 2017:

How do you dye black hair blonde. I lost a bet on a game and

the condition was I dye my hair blonde if I lost. Which is an

extreme for me cause I know I would look ridiculous and

I am naturally tan. What is the safest way to make my black

blonde? Please help. I never back down on a taken bet.

Kellyj on August 06, 2017:

Hi there,

I am pretty allergic to hair dye but I heard of someone who also shares this allergy and she can only use bleach ? I have no way of finding out what ingredient it is I am allergic to but I was wondering if powdered bleach + liquid developer typically share any common ingredients with permanent hair colouring? You're knowledge/ help is greatly appreciated in advance!

Kate on July 29, 2017:


Thank you for really useful information about developers but I am trying to dye my medium brown roots to blonde and my hairdresser said I can't go above 9.1 which is fine as it looked amazing, but as a few weeks have gone by its turned to orange and brassy even after using silver shampoo and conditioner.

I want to dye my own hair but don't know where to start, I will find the Wella developer but don't know about colour and toners ? I usually have a Ash toner on 9.1 dyed hair but don't understand the Wella toner 10/13 I think as doesn't say it's for toning just states permanent hair colour.

Please could you help as desperately need to do my roots and colour but also don't know much about highlights in general only what I have watched.

Where would I get any products from please ?

Louise on July 12, 2017:

I've been trying to get my hair a cool platinum blonde without success im sure my hairdresser is using a crap bleach as I've asked her so many times why when I've asked her to lift my blonde and my hair colour is very blonde but still has that golden colour does it come out a yellow blonde surely it should be lifting to a whiter colour even with a toner i go away with brassy highlights.

Charisse on July 07, 2017:

Im an African American i wear my hair in a short boy cut i want to dye it silver/gray or white i had it dyed honey blonde approx 2 months waiting for it to grow out in the mean while doing deep conditioning to make sure it's in good shape natural hair dark brown what's the best bleach and develper fir me and is it good to do on my short cut

Theresa on June 08, 2017:


Thank you for the tips, I bleached my hair from dark brown and now it's this lighter orange tone what brand should I get to achieve more yellow to platinum?

Thank you again

John Passanante on May 03, 2017:

Is clairol toner flaxen the same color as flaxen tint ? My hair is hard to lift a lot of orange after bleaching 3 times with Clairol 7th stage use to be the only strongest bleach. What bleach is stronger than clairol 7th stage ?

Santa Brian on January 25, 2017:

I need product advice and schooling on how to get a pure white beard and hair for the Christmas season. Any advice would be greatly appreciated.

Nicole on January 12, 2017:

Will the L'oreal Infinie Platine swell up when applied? have you used it for balayage?

rika on August 15, 2016:

hi i have no idea about coloring and im planing to get highlights. can you please recommend me a good brown shade and a brand please :) also is it okay to use this loreal hair color packs? i dont have grey hair tho please help me to figure this out. thank you

Debbie K on August 10, 2016:

I need advise on bleaching my daughters hair. I've been using koleston perfect 12/1 & 12/89 with 12% and she is naturally a base of an 8. Occasionally she has had a few bleached hi litres through the top section just to get it lighter and brighter. She now wants to go platinum all over, however she does have very fine, quite fragile hair which Makes me reluctant to use bleach all over & on the scalp. Could you please advise me on the best & safest way to achieve a platinum shade. I have been doing some research on the fibreplex product which sounds amazing as works & protects the bonds within the hair but is very expensive! Another tip that I have heard can help is to apply coconut oil and leaving it on the hair for a few hours prior to application of bleach.

Maffew James (author) on June 25, 2016:

Hi Lydia,

There are a few kinds of allergies / hypersensitivity reactions where the first exposure doesn't necessarily trigger the allergy response and this then comes in a later exposure. There's no way to really be certain whether this is the case though. At least, not without allergy testing for the different ingredients in bleach.

Generally when allergies are suspected, or a product has never been used before, you can determine the presence of an allergy and choose not to use the product by applying a skin patch test first to gauge your reaction. You can generally find the directions for this test on most chemical treatments for hair, including dyes and bleach. Using this test, you may be able to determine whether it is the ammonia, or another ingredient within bleach that is causing your reaction, and then find a product that won't cause it.

Of course, if the reactions you've had in the past have been severe, including symptoms like hives, throat swelling, or blistering skin, it is certainly best not to risk provoking one intentionally, unless under medical guidance because a severe reaction to bleach, and particularly to permanent hair dyes, can cause anaphylaxis, or very rarely it may even cause a serious skin condition (SJS/TEN). Definitely err on the side of caution and consider seeing an allergist to discuss the sudden reaction. That will help you determine exactly what is going on and the specific ingredient you need to avoid so that you can take care of your hair safely and comfortably.

Tracy on June 19, 2016:

Hey. I wanted to dye my hair a grey balayage/ombre but my hair is black right now (virgin hair). I was wondering how I would go about doing that? Any specific recommendations/precautions I should take about the bleach, toner or process? Much thanks, Tracy

Lydia Butler on June 19, 2016:

Hi there, I have had major allergic reactions to infinie platine but I didn't to ammonia free bleach. My hair is super resistant dark brown and I had bleached it for years and never had a reaction before, but suddenly I am super allergic. Is this something you've heard of before? I have got blue hair but obviously the roots are getting long and I look AWFUL. Any advice?

Maffew James (author) on June 07, 2016:

Hi Ayesha,

For ease of use and good results, I'd recommend Igora Vario or Wella Multi Blonde, using 20 vol as the developer. Any of the bleach powders listed here are effective on dark hair though and can usually take it to blonde in one process. Of course, depending on how long your hair is, some of that dye pigment from a year ago may still be present in the ends and this may result in decreased or increased lightening where the previous dye was.

Dyed hair is often more porous and can lighten quicker for this reason, and this is related to irreversible damage that occurs to the cuticle layer which lines the surface of the hair shaft. However, the opposite effect is also possible where dyed hair will lighten less effectively because the artificial pigment is more durable during bleaching compared to natural pigment. Which kind of reaction you will see depends a lot on how dark the dye was and how many times it had been applied. In any case, if you end up with tips that are a different level due to this, you can fix this fairly easily by selectively applying bleach to the darker areas to even it back out before you tone it blonde.

As for the actual process of bleaching, I have another article which should help you with this:

Of course, feel free to ask questions if you're still unsure about any part of this. A few key pointers: apply as quickly as you can and ensure you cover every section adequately. Slow or sparse application can result in patchiness of areas that are darker where you applied the bleach last. Also, whilst you can use up to 30 vol developer on-scalp with the Igora Vario, I'd recommend only using 20 vol developer. The higher developer volume will increase scalp irritation a lot and should be avoided for a first-time process. Even after that once you know how your scalp reacts, 20 vol is still better for use with products like the Vario or Multi Blonde because these bleach powders contain lift boosters and other enhancing ingredients.

Once you get it light enough, you can tone it to achieve a nice blonde, or apply bright colours like blue or purple straight away. With the colours, just be certain that they are dark enough to work on your hair, depending on how light you go with the blonde. Eg, a lilac shade will only take properly on hair that is closer to platinum. On a darker blonde base, most of the violet pigment is exhausted because it is neutralised by the strong yellow tones that are present. It ends up working more as a toner. Colours like blue can look green if too light because the lesser amount of blue tone mixes with the yellow tones to produce green rather than a dominant blue. You probably get the point by now. Strand testing with a small section can be a good way to test the dye without applying it all over if you're unsure at any point.

Ayesha on June 06, 2016:

Hi! My hair is naturally dark brown and I want to go blonde so I can dye it different colours. I haven't dyed my hair in over a year, and I want to bleach it now but I want to do it myself to avoid paying salon prices (broke college student here). Which of these bleaches would you recommend is the best for dark brown hair? Any assistance you can provide would be great! Thanks :)

Naomi on May 07, 2016:

I have to ask a question ,if I go grey what bleach should I use?

Maffew James (author) on April 09, 2016:

Hi Magda,

I wouldn't recommend risking it. 40 vol developer is generally never used on-scalp with any bleach because the resulting product is very irritating to the scalp and will also cause more damage to your hair compared to reaching the same amount of lift more slowly with a weaker developer. In combination with the lift boosters present in Igora Vario and other stronger professional brands, it's possible to actually blister your scalp or destroy your hair because the effect of whatever developer you use is greatly enhanced by the boosters. This is why most of these products recommend no higher than 20 vol on scalp.

Magda on April 09, 2016:


I have bought Igora Vario Blond extra power to bleach my roots as a hairstylist managed to get it too dark. However, I bought Igora Oil Developer of 40 vol and after reading your article, I'm a bit worried. What could happen to my hair/scalp if I use the 40 vol developer?


Maffew James (author) on September 05, 2015:

Hi Dalal,

Apologies for the late reply. When the allergy occurred, were you using the same bleach product you had always been using? If not, it may be the case that you're allergic to something in the different product used. In this situation, you may be fine to continue using the old product that you don't react to, but it'd be best if you consulted your doctor first just to be on the safe side. Anaphylaxis is a possible reaction during an allergy and if that happens you can suffocate during the reaction.

Apart from that, it is possible to use a product and never experience a reaction, but then suddenly suffer an allergy to it, so even if you haven't used a new product, it's not impossible that you've ended up allergic to it. The immune system is constantly changing, so nothing is ever really set in stone here.

As for keeping your hair blonde at this point, you'd need to work out the specific ingredient in the bleach that caused the allergy before you can safely try to find something that won't cause the same reaction. If you work through using elimination, you should be able to at least narrow it down. Take the peroxide and ammonia as an example; if you're allergic to either of these components, you'll experience the same allergies whenever you use a permanent dye. If you don't react to permanent dye, these components are less likely to be the culprits. It could be anything as seemingly-irrelevant as a dye or fragrance in the product, in which case moving to a different product is fine as long as it doesn't contain the same allergen. If its the peroxide though, you won't be able to continue bleaching or dyeing your hair anymore without a reaction because the peroxide is crucial to how the products work. So basically, if you can narrow it down, perhaps with the help of your doctor, this will help you work out what you're allergic to exactly, as well as whether changing products will help.

Suzinne on September 04, 2015:

Went back over your advice and see Blondor is probably the way to go.

Suzinne on September 03, 2015:

Are you a pro Maffew, because you certainly sound like one.

Okay my question: is there a bleach out there that effectively takes out red/gold tones? Know about using toners, but really don't want so much of a project. Have heard that Wella Blond Me is excellent but have not tried it.

Thank you in advance!

Dalal on August 21, 2015:

I really need help!

I had bleached my hair since 6 years and i am bleaching the roots once every month, 5 months ago i had an allergy my face was swollen in the left side and i took steroid pills for 3 days and it stoped and I stopped bleaching my roots since that time. The problem now is that i really don't want to stop bleaching and can't accept to go back to my original hair color which is very very dark stubborn black, i love the blonde color and i am really taking good care of my hair after bleaching, so please just tell me what to do or what kind of bleach is safe to use to continue bleaching


Maffew James (author) on March 22, 2015:

Hi Hope,

As your hair is so dark and very long, are you really sure you want to do this? Pastel colours require you to bleach to a pale yellow and this can be very damaging. The fact that your hair is dyed dark also impacts the lightening and it will take more bleaching to get it as light as you could if your hair had never been dyed. There's also the chance of an uneven result whenever you lighten dyed hair; especially if it is long.

In any case, I'd recommend Wella Multi Blonde or Igora Vario when you need powerful lightening. Just don't mix it with anything stronger than 20 vol developer, and take the lightening slow over a few weeks to months to avoid excessive damage.

For the dye, you can use a permanent dye like Igora Royal's 9.5-18, which turns out like this:

Or you could use a semi-permanent dye from a brand like Manic Panic or Directions.

Hope on March 20, 2015:

Hi! You have a great article here. I want to go with a pastel /rose gold style.

My hair is dyed the darkest brown and I recently put some purple on and only my roots took.

I want to bleach it but am not sure which would be the most effective bleach for my hair. It is so long! 28"

Also, what would be the best color to put on to achieve the rose gold look?

Thank you in advance!

Maffew James (author) on February 07, 2015:

Hi Jenny,

Igora is an excellent brand and Amazon doesn't face the same issues as Ebay because they're much more careful about who can sell certain things and have a good approval process for weeding out counterfeit products. It's one of the reasons the company has grown so well over the years.

For the best consistency, use the Igora bleach with Igora developer, but technically any developer brand is fine to use as it's all just peroxide solution in the end. Same-brand developer is better matched to be mixed with the brand's products, and more expensive brands generally add better conditioning agents and other nourishing ingredients to help keep the hair in better condition.

jennygra on February 07, 2015:

Thank you for the quick reply, it's really helpful. Yes my hair is natural at the roots so hopefully it will lift to the right shade in one go. Some of the prices on amazon are quite varied but I wanted to buy this, do you think it looks dodgy?

Is there a good developer you would recommend ?

Maffew James (author) on February 07, 2015:

Hi Jenny,

Glad you like the articles. Is your darker hair natural or dyed? If it's natural, it will indeed look close to a yellow - gold colour when it reaches level 7. Dyed hair doesn't always react like this though as the artificial colour can continue to contribute red tones right down to a level 9 before it begins to finally look yellow.

However, even if it is dyed, your ombre is really helpful here because you can judge the level against it to gauge how close it is to the ombre and rinse when it's one level darker. If your hair is natural and has never been dyed, you're also highly likely to get enough lift from one process, but you may not reach a light enough colour when bleaching dyed hair. This does also depend on bleach brand though.

As for the toning, the colour you've chosen is fine, but Wella Koleston is better and you could use 8/1 in that line. Ash tones are designed slightly darker than level because they're used for toning. Toning doesn't 'remove' warmth, but rather, a particular colour is added, that in combination with the unwanted colour will cause it to look neutral because of the way light interacts with your hair. It's very similar to painting. This means that in order to neutralise a tone you don't want, you have to add more colour in.

Don't use the same toner on your lighter ombre though. Wella's ash shades have a blue base and you'll get a result that is greyish blue if you use an ash that is too strong. Use Illumina 9/03 or Koleston 9/03 on the ends to eliminate some of that yellow and produce a beige result like in the picture. You also won't need to leave this in for as long as the darker hair as it will tone quicker.

As for where to buy dye, choose beauty suppliers and wholesalers where possible; including online suppliers. Amazon is fine, but be wary of Ebay as there have been cases in the past where companies on Ebay have sold counterfeit Wella dye that is low quality and not the real brand. Killer Strands is also fine to purchase from.

jennygra on February 06, 2015:

Hi Maffew, thanks for all your really helpful articles on bleach/hair dye (I've read nearly all of them!) I've looked all over the internet and yours are definitely the most helpful. Sorry my question is a bit long but would really appreciate if you could help me

My hair at the moment is a bit confusing because my hair is ombre, natural level 4 on my roots to about a yellowy level 8 at the ends. I want to even out the contrast between the top and bottom of my hair by lighting the top by bringing it to a level 7 with first bleaching with 20 vol (to a yellow/gold stage, is this right?) then toning. Would the toner colour 8.1 be ok for a level 7 (link to the brand and colour swatches of the toner: a level lighter because I read ashier tones comes out darker i think? if you're not familiar with the results to illumina any other recommendations you know would be great

Also if i use this ashy toner on the bleached top section will it stain my blond ends a greeny colour? would you recommend I mix up a different colour toner for the bottom of my hair to use at the same time? this is a picture of what I want the colour to look like overall:

Lastly, I'm from the uk so don't know if you know any good places to buy professional hair products but would you recommend anywhere good? Is amazon ok? Thanks