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How to Dye Your Hair Pastel (Purple, Blue, Pink, and More)

I'm a writer, traveler, and beauty fanatic. I love writing fashion and beauty reviews and how-tos.

Pastel Pink Hair

Pastel Pink Hair

Pastel Purple, Pink, or Blue Hair

Pastel hair is the perfect balance of pretty and punk, and there's a perfect shade for everyone. And because you're embracing the natural fading of your color, you'll save the time, money, and stress you would have spent trying to maintain a bright color.

Pastel Blue Hair

Pastel Blue Hair

Step 1: Bleach

When dyeing your hair some colors, you can get away with starting with unbleached hair, but you can't when using pastel colors. To achieve the light, pure look you want, you must strip out all existing hair color. The only way to do this is with bleach.

  • CAUTION: Bleaching is by far the most difficult part of the process. If you have any doubts at all, see a professional! They can tell you what is possible for your hair and get you to the lightest shade possible with minimal damage. If your hair is already chemically processed, colored, or damaged in any way, I strongly recommend that you visit a hairstylist for this step.
  • CAUTION #2: The colored dyes we'll be using later are vegetable-based, conditioning dyes that are good for your hair. Bleach is not. Protect your eyes and skin.

How to Bleach Your Hair

  1. With a friend or a mirror to help you, carefully follow the instructions on your bleach kit to cover all of your hair. This may burn a little, but it should not be truly painful.
  2. Cover your hair with a shower cap and let the bleach process for the time recommended on your kit. Do not leave it in longer than the directions allow.
  3. Rinse and shampoo. Do not condition.

Why Is Bleaching Necessary?

Bleaching your hair accomplishes two things: it removes existing color that would have kept your pastel shade from looking its prettiest, and it damages your hair—which is actually a good thing! Bleach dries out your hair and leaves the cuticles open, thirsty, and ready for color. If your hair is already bleached, or if you have naturally white-blond hair, scrub with dandruff shampoo or dish soap (without conditioner) to open up the hair shaft and imitate the damage bleach would do.

If you are starting from very dark hair, one bleach treatment will probably not be enough. Your hair needs to be the lightest possible blond, with no remaining color. Brown hair will first bleach to orange, then yellow, and then white. If you have very dark hair, I recommend doing one bleach treatment, and then either:

  • living with orange hair for a week, or
  • putting on some drugstore light-brown dye to cover the orange, and then bleaching again in a week.

Do not bleach your hair more than once in a one-week period. I know it's annoying that the process is so drawn out, but trust me, you'll be happy with the final results.

Manic Panic Virgin Snow Toner: a weak purple dye to neutralize orange tones in hair. Save money and create the same effect by mixing purple dye with white conditioner to make a very light purple dye.

Manic Panic Virgin Snow Toner: a weak purple dye to neutralize orange tones in hair. Save money and create the same effect by mixing purple dye with white conditioner to make a very light purple dye.

Step 2: Tone

No matter how much you bleach, you're going to be left with some yellow or orange tones in your hair. Toning your hair is a way to balance these tones out.

There are products just for this purpose, such as Manic Panic Virgin Snow, but you can save money by making your own, especially if you already have purple or blue and pink vegetable dye on hand.

How to Tone Your Hair

  1. In a bowl, mix white conditioner (any old conditioner will do, as long as it's colorless) with just a tiny bit of purple vegetable dye, or of both blue and pink vegetable dyes, such as Manic Panic or Special Effects. You want this to be a very light purple.
  2. Apply your toner to your whole head and put on a shower cap or wrap your head in plastic wrap. Leave on as long as you can. Virgin Snow and conditioner mixes can be left on indefinitely. I recommend at least two hours. Sleep in it if you can. Blasting a hairdryer at your head every so often helps as well.
  3. When you're done, rinse and shampoo. Do not condition.
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Your hair is already very conditioned from this treatment, and you want your hair to hang on to whatever thirst it has left so it can drink up your colored dye. It's time!

Pastel Purple Hair

Pastel Purple Hair

Step 3: Dye

First, pick your dye. The gold standards for fun hair colors are Manic Panic and Special Effects.

  • Manic Panic is usually cheaper and easier to find in stores, and its blues have great staying power.
  • Special Effects is only produced at certain times of the year, so it can be hard to find in stores (though it's usually available on places like Amazon) and can be more expensive. If you're going pink, though, Special Effects is the way to go: their pinks hold.

While both brands offer light shades that are meant to be pastel out of the bottle (or jar), I strongly recommend buying a brighter shade than you want. If you want pastel pink, buy hot pink. If you want mint, buy bright green and bright blue. This way, you can control exactly the brightness you want—a lot of the pastel shades, like Manic Panic's Cotton Candy Pink, look great in the jar but are just too light to work on most people—and you save money because you're only using a tiny bit of dye each time you do your hair.

How to Dye Your Hair

  1. Take out your white conditioner again and mix in a few drops of dye until you get the color you want. Aim for one shade brighter than the result you want. Make sure you mix up enough dye to saturate your head completely.
  2. Apply the dye to dry hair, combing through until every strand is covered and you see some white foam.
  3. Wrap your head up again, and leave it in as long as you can. Again, overnight is recommended. Blasting your hair with heat intermittently helps here as well.
  4. Unwrap, rinse in cold water, and condition, condition, condition!
Pastel Green Hair

Pastel Green Hair

Care for Your Color!

  • Cool water, gentle shampoo, and deep conditioning are the key to preserving hair color.
  • Revitalize your color every time you shower by mixing a drop of color in with your conditioner!
  • If your color came out too bright, rinse in hot water or scrub with dandruff shampoo until you get the shade you want!

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.


Lola on December 30, 2019:

So, have you tried *Good Dye Young* hair coloring products yet? Just wondering how they compare to Manic Panic...

Angie on July 07, 2019:

So I dyed my hair purple about a week ago...darker at roots and lavender for the rest. In that time it faded so very fast (my fault) so I found this. I mixed my conditioner with a drop of my dye, got a color i liked and threw it on. Stuck a shower cap over my head and watched a show. Hour later i rinsed my hair and it is absolutely perfect! I have a great 2 toned purple head of hair again! To top it off my hair feels like silk!

I will never buy a pastel color as this is so much cheaper and so way easier to get the coverage needed quickly!

Hannah Moskowitz (author) from New York on February 10, 2016:

Sabina--look into purple shampoos--CVS/Rite Aid/places like that usually have 'em on the cheap. Or you can make your own purple conditioner by mixing white conditioner and purple dye to make a really really weak dye.

Sabina on February 10, 2016:

This is a great step by step resource. I followed your instructions and my hair is fab. My hair is also super dark. So I definitely needed to bleach twice. Question. Do you have any tips and tricks on toning to stay blonde? Like a platinum.

Jessica on November 30, 2015:

So for the most part this is pretty accurate but if you have darkhair and you bleach it and it turns orange DO NOT put any dye over it. Any dye you put in your hair is going to stay regardless of bleach and your just goong to have to take the color out later which is just more work. If youre not ok with orange for a week get a blue or violet toner to put in your hair. also if you have previously dyed hair, bleach may not do the trick. You may need an actual professional color extraction which stips any color you have from your hair without all the damage of bleach. Thats about all i have to say

Hannah Moskowitz (author) from New York on October 18, 2014:

Yay! And yeah, the first time I tried bleaching my hair was DISASTROUS. I had to learn patience.

Eden Grey on October 16, 2014:

This is SO helpful! I am planning on dying my hair and a friend's, soon, and this is definitely very useful for remembering all the important steps and also to take my freaking time ^_^

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