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Natulique Hair Color Review: The Good, Bad & Very Ugly

Updated on April 26, 2017
Natulique Hair Color Review by the Hair Nerd
Natulique Hair Color Review by the Hair Nerd

My Natulique Hair Color Review

I've been getting many requests from my readers to look into the claims and performance of Natulique, a professional beauty brand out of Denmark. It says "natural colors" and "certified organic" right on the box. They also advertise it as PPD-free and Resorcinol-Free. Whoa. Those are some bold claims, right? 100% organic hair color or 100% natural hair color? PPD-free? Resorinol free? Could it be the color line we've all been looking for?

Spoiler Alert:

Unfortunately, NO.

Natulique hair color is far from "certified organic" and what they market themselves as reads very differently when you dig into their labels. It seems the deception game is running deeper these days in the "organic" hair world and this one really hit a nerve with me.

UPDATE: To my readers, just when you thought this company couldn't get anymore dishonest, another natural beauty blogger uncovered what might be the most unethical thing Natulique has done yet.

I Read Labels for You's Natulique Hair Color Review exposed something we should all be aware of. They claim to be "certified organic" (we know that tall tale,) but I never thought to look at where they get this certification from.

They claim to be certified by 360BIOCERT... never heard of it? Here's why: turns out Natulique created the certification themselves just to be called certified organic. Proof? They filed and own the trademark for this "prestigious certification." But then couldn't even follow their own standards by including PEGs and MEA in their formula.


Source

Natulique: A Whole New Level of Deception

Y'all this is some deeply disturbing stuff. When you try to contact the 360BIOCERT for commenting, there's no phone number to call them and your emails bounce. Please keep reading to see why I would not touch anything from this company.

Natulique Ingredients List

When I was out in California this past weekend, I was finally able to get a few tubes of color to show you the full ingredient list as seen on the box of the color. I wouldn't be nearly as skeptical of this company if their marketing and advertising didn't blatantly lie but more more on that later.

Natulique Hair Color Ingredients List

Ingredient
Function
Skin Deep Score
Aqua (Water)
Water
0
Sodium Coco Sulfate
Surfactant
1
Ethanolamine
pH-adjuster
5
Myristyl Alcohol
Emulsion Stabilizer
1
Cetearyl Alcohol
Surfactant
1
Cocomide MEA
Surfactant, pH-adjuster
2
Cocomide MIPA
Surfactant
1
Cocamidopropyl Betaine
Surfactant
5
Oleth-20
Fragrance, Surfactant
2
Sodium Sulfite
Preservative
2
Tetrasodium EDTA
Chelating Agent
2
Butyrospermum Parkii (Shea Butter)
Moisture
0
Hydrolyzed Wheat Protein
Protein / Strength
0
Simmondsia Chinensis (Jojoba Seed Oil)
Moisture
0
PEG 10 Olive Glycerides
Humectant
3
Polysorbate-20
Surfactant, Emulsifier
3
Butylene Glycol
Humectant, Viscosity Controller
1
Bisamino PEG/PPG-41/3
Conditioning Agent
3
Parfum (Fragrance)
Synthetic Fragrance
8
Helianthus Annuus (Sunflower Seed)
Conditioning Agent
0
Vitis Vinifera (Grape Seed Oil)
Conditioning Agent
0
Prunus Persica Kernel Oil (Peach)
Conditioning Agent
0
Prunus Armeniaca Kernel Oil (Apricot)
Conditioning Agent
0
Citrus Medica Limonum (Lemon Peel Extract)
Conditioning Agent
0
Citrus Aurtanium Dulcis (Oragne Peel Oil)
Conditioning Agent
0
P-phenylenediamine
Synthetic Pigment
8
Resorcinol
Synthetic Pigment
8
p-aminophenol
Synthetic Pigment
3
1-napthol
Synthetic Pigment
8
2-methylresorcinol
Synthetic Pigment
4
Erythrobic acid
Natural Preservative
1
4-amino-2-hydroxytoluene
Synthetic Pigment
5

Natulique: The Good

After looking at the ingredients, it's apparent Natulique has added some unique botanical ingredients in their line that should make the hair feel healthy and soft. Including ingredients like Shea Butter and Jojoba Oil will help the hair retain moisture and softness throughout the color process - good stuff!

Personally, I am a big fan of wheat protein in hair color. All of the hair color lines I've tried with this ingredient have made the hair stronger and feel great. So if you have gluten sensitivities, this may not be the color line for you.

I should make mention of this: most people will not react to wheat when topically applied and most of the gluten issues we hear of these days are when the ingredient is ingested. If you have a client that comes in with a sensitivity to gluten or celiac disease you should ask if they are comfortable with a skin patch test.

Natulique Hair Color: The Bad

The Ethanolamine content is high.

You've heard this one with other lines I've reviewed (Like Swarskopf Essensity and Davines A New Colour), Ethanolamine appears very high on the ingredients list. This suggest the color itself operates at a higher pH than other color lines I've reviewed.

Why do higher Ethanolamine levels matter?

  1. The health of the hair. When you use large percentages of any pH altering ingredient like ammonia or Ethanolamine, the hair can become dry and compromised, especially over time. You'll also notice more fading and less shine.
  2. Sensitivities. A high pH on the scalp can cause serious sensitivities. I know this firsthand because I use Original & Mineral hair color on some clients and they too have Ethanolamine higher on the list and this causes sensitivities for some clients. To answer your question yes, I will be disclosing their ingredient list review soon too!

Natulique Hair Color: Cancer & Contamination Concerns

Another thing to take note of is this is another color line that includes a lot of PEGs.

  • Oleth-20
  • PEG 10 Olive Glycerides
  • Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone

PEGs are not only penetration enhancers, which increases the risks of allergies when you are working with hair color, but according to SkinDeep, they also have contamination concerns.

Specifically, 1,4 dioxane and ethylene oxide, which are known cancer-causing ingredients.

You may ask yourself, how common is it that PEGs would contain these toxic substances? If a company is "organic" they probably take care of this right?

The answer may frighten you. In 2008, a personal care study by the OCA (Organic Consumers Association) found these carcinogens in products labeled as "organic."

No one wants to expose their clients or themselves to these ingredients, so why do it? There all alternatives out there that completely eliminate the risk of these contamination concerns.

So, you've all heard me talk about all of these things before when it comes to hair color: PEGs, Ethanolamine levels. But here's where things got beyond bad in my research of Natulique hair color.

Remember

PEGs are polymers of 1,4 Dioxane and Ethlyene Oxide. These are known cancer-causing ingredients.

Cancer Causing 1,4 Dioxane Found in PEGs
Cancer Causing 1,4 Dioxane Found in PEGs | Source

Natulique Hair Color: The UGLY

I've said it once and I'll say it a million times, organic hair color does not exist. In no way shape or form can hair color be "certified organic." Natulique says right on their box "certified organic" which leads all of us to believe the entire product inside is organic and it's not (not even close)!

To say so is MISLEADING and is part of the problem why people actually think hair color can work without chemicals (unless you're talking about indigo or henna).

But here is where it gets worse!

As you can see in this picture, Natulique markets themselves as PPD-FREE! Wait.... did I not just read p-Phenylenediamine (PPD) right on the label? So please explain to me why your swatch book says PPD-FREE and your marketing material?

PPD is the most common irritant in hair color. To hide this from people is not only unethical but down right illegal. It's rare but people have died from adverse reactions to PPD and many have landed themselves in the hospital.

They also say they are resorcinol-free and the color contains resorcinol right on the ingredient list. Listen, most hair colors contain these ingredients there are not many safe alternatives out there.

But to LIE and say your hair color doesn't contain these ingredients is unsafe and unethical. So you may be wondering on why I didn't include performance in this review?

I'm so put off by the lies and marketing gimmicks that I will not touch the color. Trust lost. Will not try anything from your company. Do not pass go. Do not slather on anyones head.

Sound off in the comments below!

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      Rosey 2 months ago from Austin, TX

      Lotte - there are many different images in this article with the same false claims. Look at top of this article. It has the products and company logo right on it and reads "No Ammonia, Resorcinol, Parabens, PPD."

      As I have just proved, that is a blatant lie and there are multiple images with the same claim smattered across the internet and is how I found it. I'll be reviewing Madison Reed hair color next week and have found similar discrepances, look forward to that as well.

    • profile image

      Lotte 2 months ago

      Hi Rosey,

      Thank you for the review - interesting read.

      Out of curiosity, you make a few claims here about what they do and do not do, such as write certified organic on the box. Can you show this, because I use it at cannot find it?

      Also, the image you showed, can you give a source for this because it does not look like any of the marketing I have seen before – and not very official. One last thing, all of these PPD-free claims, can you give us a link to these a well?

      I am very concerned, but I would like to see some more on all of these claims since I cannot locate these lies myself.

    • profile image

      Angela Austin 2 months ago

      Thank you for what you do! This one just like oway hcolor is soooo misleading. I feel bad for all the stylist and clients out there that it has fooled, there are so many.:(

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