Review of Bleach London Reincarnation Hair Mask: Is It Worth the Hype?

Updated on October 31, 2019
BunnyClaws profile image

I've been an online writer for several years. My articles focus on a wide range of topics, including skin care, fashion and holidays.

After having raven black hair for over three years, I thought it was time for me to branch out and change things up a bit. As you can imagine though, dyeing your hair black for such a long period of time makes the colour very stubborn and hard to remove. So what did I do to my perfectly healthy, long Morticia-like locks? Well, I bleached them, of course—not once, not even twice, but a grand total of three times in the space of three days. I'm very patient, can you tell?

I know for any hair stylists reading this, what I have done must come close to the hellish sensation of nails on a chalkboard and they are most likely cringing so hard right now (sorry). So I would like to say before I go any further with this post that I strongly advise against putting your hair through what I have in such a short space of time. It's a bad idea, just be patient your hair will thank you for it or go to a qualified stylist.


The Bleaching Process

I wasn't as completely irresponsible as it perhaps seems from reading the above. When it came to bleaching my hair, I took all of the correct precautions, including saturating my hair in coconut oil for hours prior to applying the bleach (I, like many others, swear by this method) and using protein rich shampoo and conditioner after the process was complete.

After achieving my desired result, I found that whilst my hair didn't feel or look terribly damaged it did feel dried out and in need of some TLC and after trolling the internet for cruelty free deep conditioning hair masks I came across Bleach London's Reincarnation Mask. I am not familiar with Bleach London or their products but very quickly I wanted to give them a try after seeing the hype that centered around their famous hair mask.

Placing an Order

Living in a small town, it was unsurprising to me that my local Boots didn't stock the mask that I was so in need of after reading countless five star reviews. Fortunately, next day delivery exists and my poor hair didn't have to wait too long before receiving it's much deserved treatment.

The mask itself retails for £6, which for a 200ml tube is to me an absolute bargain in comparison to some higher end equivalents that perhaps wouldn't be as successful in achieving the intended results.



I personally love the overall aesthetic of the product as it is so professional and simplistic, yet eye-catching at the same time. The product comes in a metallic tube, encased in a vibrantly coloured cardboard box.

However, during my research on the product there seemed to be a unanimous consensus that the only true flaw and drawback of the product was a direct result of the packaging. Many people felt that due to the foil-like tube, excess product was being squeezed out causing them to waste a lot of the mask.

Fortunately, I did not find this issue applied to me but for those of you who are planning on purchasing the Reincarnation Mask in future, it may be something to keep in mind during the application process.


Apply to pre-shampooed hair, comb through and massage in. To enhance the super conditioning effect wrap your hair in a warm towel. Leave on the hair for 10-20 minutes. Rinse well. Use whenever your hair feels parched.

— Boots Website

The Application Process

Bleach's Reincarnation Mask has a lovely but untraceable, luxurious scent that draws you in instantly and the texture is a mix of a cream and a mousse which accounts for how lightweight it feels on your hair.

As per the instructions, I applied the mask to dampened, pre-shampooed hair and was surprised, but pleased to find that despite having waist length, thick hair I really did not need much product in order to coat my hair with a generous application.

After wrapping my hair in a warm towel I decided to exceed the recommended application time given how dried out my hair was feeling and instead left the mask on for around 1 and a half hours.


I have to say I am so happy with the results. My hair feels so much healthier and silkier already. Unlike other hair masks, Bleach's Reincarnation Mask hasn't left my hair feeling oily or weighted.

Whether you have recently bleached or over processed your hair or simply want to have smooth and luxurious locks, I definitely recommend adding the Reincarnation Mask to your list of must haves. I myself will definitely be making this mask part of my regular hair care routine.

If you have tried any of Bleach London's Hair Products, including or excluding the Reincarnation Mask, then I would love to hear your thoughts and experiences in the comments section below!

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This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

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    © 2017 BunnyClaws


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