How to Choose the Best Shampoo

Updated on November 6, 2019
Maffew James profile image

Maffew has been an online writer for several years. He loves to share his knowledge on hair care with others.

Wella Shampoo
Wella Shampoo

Have you been scouring the beauty aisles and feeling stumped when trying to find the best shampoo for your hair? With thousands of shampoos available, it can be hard to find one that is right for you.

Choosing the wrong shampoo can leave your hair looking and feeling lifeless or cause your new color to fade incredibly fast. If you want hair that dazzles in every light, you need to be able to understand shampoo bottles and choose one that will work for your own individual hair.

Types of Shampoo

There are many different shampoos, but each shampoo can be categorized in terms of what it is used for.

  • Colored hair shampoo
  • Color refresher shampoo
  • Repair shampoo
  • Dry hair shampoo
  • Oily hair shampoo
  • Clarifying shampoo
  • Medicated shampoo

Colored Hair Shampoo

Shampoo meant for colored hair is much more gentle than other shampoos. These shampoos are balanced at a lower pH so they don't open the hair cuticle as readily and dye molecules can't be washed out as quickly.

This is somewhat of a double-edged sword though, as these shampoos won't clean your hair as thoroughly as most other shampoos. A colored hair shampoo is not the best shampoo if you have oily hair. The best candidates for colored hair shampoos are people who have dry, potentially damaged hair, and need to minimize fading in their new color.

Shampoo Selection

Hair condition
Shampoo to use
Normal hair
Everyday shampoo
Colored hair
Color or tinted shampoo
Oily hair
Clarifying shampoo
Dry hair
Moisturizing shampoo
Anti-fungal shampoo
Medicated shampoo
Product buildup
Clarifying shampoo
Damaged hair
Repair shampoo

Hair Repair Shampoo

Hair that is damaged needs extra care. It is weaker, prone to breakages, and the incidence of split ends and frizz is increased dramatically. Hair repair shampoos contain added protein and amino acids to help rebuild the hair shaft after it has sustained damage, and alleviate the problems that coincide with this hair damage.

If you have damaged hair, avoid the use of clarifying shampoos, anti-fungal shampoo, or shampoos that state they are for use with oily hair. These shampoos can make damaged hair more brittle because they draw out too much moisture. Damaged hair is often porous and already has a problem maintaining a healthy moisture balance, so anything that affects this balance with exacerbate the damage.

People with damaged hair will find that the best shampoo for their hair type will be one that is gentle and moisturizing. You can safely use color refresher shampoo, hair repair shampoo, dry hair shampoo, or shampoo for colored hair without causing issues. Hair repair shampoo offers the most benefit because of its reconstructive effect.

Bleached and colored hair can benefit from hair repair shampoo.
Bleached and colored hair can benefit from hair repair shampoo. | Source

Damaged Hair Tips

  • Never brush or style your hair when it's wet. Damaged hair is particularly fragile when wet.
  • Avoid clarifying shampoos or other shampoos that dry out your hair.
  • Always follow up shampoo with a quality conditioner to moisturize your hair. This reduces the incidence of breakages and prevents the hair from feeling brittle.

Clarifying Shampoo

Clarifying shampoo is strong and you shouldn't use it as your regular everyday shampoo. This is the best shampoo for people who use lots of hairspray, wax, or gel, because it has the power to strip out product buildup in hair that is styled often. In this case it should still only be used once a week or less, alternating with a gentler shampoo for regular use.

An added benefit of clarifying shampoo is that it can be used to strip out product buildup or conditioning products that would otherwise reduce the penetration of relaxing treatments and other salon services. When considering a chemical treatment, clarifying shampoo will allow the product to work to maximum effect as it can be absorbed properly by the hair.

This kind of shampoo will speed up fading of hair color, so people with vibrant hair colors should avoid it to keep their color for longer. On the upside, clarifying shampoo can greatly expedite the fading of a color that has turned out too dark.

Color refresher shampoo can help maintain bright vibrant colors.
Color refresher shampoo can help maintain bright vibrant colors. | Source

Color Refresher Shampoo

You may already use color refresher shampoo without realizing it because violet toning shampoos for blonde hair are a kind of refresher shampoo. The selection isn't limited to just blonde though; there are violets, reds, black, and shades of champagne and brown.

These shampoos can be used on colored hair to maintain a color or slow down fading in much the same way that blonde shampoos are used. They can also be used on natural hair to tone it with a subtle color change or counteract bleaching from the sun. The color is temporary and lasts until the next wash, so they can be an easy way to get by when you're between colors and still have a few weeks until you dye your hair again.

Using Color Refresher Shampoos

  • For sun-bleached hair that is showing warm tones, use an ashy brown shade of color refresher shampoo.
  • Use red shampoos to add more vibrancy to natural or dyed red hair.
  • You can slow down or even reverse fading in blonde hair with violet shampoo.
  • Silver hair can be maintained with violet-blue based shampoos.

Dry Hair Shampoo

Shampoo for dry hair is gentler and contains added moisturizing agents. This helps condition the hair and doesn't strip out as much of the natural oil so the hair won't dry out more. These are the best shampoos for use on fragile hair that is prone to dryness. Using them on normal hair or hair that is oily however, will cause further buildup of oil and styling products.

Dry hair shampoo always works best when followed up with a quality conditioner, which can offer many benefits. If you have very dry hair, it can be beneficial to use a deep conditioner once a week to add in even more moisture and keep the hair satisfied all week.

Medicated Shampoo

Medicated shampoos contain added ingredients to treat problem skin. Anti-fungal shampoos are the most familiar and obvious example of a medicated shampoo. These shampoos contain fungicides to kill tinea and other fungal pathogens, thereby eliminating dandruff and benefiting the scalp. Other variants exist to treat conditions like psoriasis and ease itching.

You should only use a medicated shampoo if you have a condition that warrants usage. These shampoos are often expensive and won't provide any benefit to normal hair types. It's also difficult to find medicated shampoos that repair hair or are formulated to suit colored hair, and they can strip out color very rapidly when used on hair that has been dyed.

The right shampoo will care for your hair.
The right shampoo will care for your hair.

Shampoo is one of those things where you need to choose the right one to get the best results. By choosing the best shampoo to use, you'll alleviate problems and boost your hair's individual strengths. You'll end up loving your hair a lot more as a result.

Do you have a question concerning shampoo? Having trouble choosing the best shampoo for your hair? Leave a comment for tailored advice.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.


    0 of 8192 characters used
    Post Comment
    • Maffew James profile imageAUTHOR

      Maffew James 

      3 years ago

      Hi Rosalind,

      I think you'll find that your hair being oily at the roots and dry further out is a sign of damage. When hair is coloured or lightened, these processes often damage the outer layer of the hair shaft, which is called the cuticle. Normally, the cuticle looks a lot like scales and these structures remain tightly closed in dry hair to regulate moisture within the interior of the hair shaft, but when damaged will not seal the hair properly and allow moisture to be lost easily.

      Most shampoos for damaged hair are best for minimising this issue, as are protein treatments. The reason for this is that the protein in these products will bind to weakened areas and help strengthen the hair, as well as better seal the surface against moisture loss. Ideally, use a repair shampoo to wash your hair, then apply a protein treatment, followed by conditioner. The more acidic conditioners will actually seal and smooth the hair more effectively because a low pH prompts the cuticles to close properly after shampooing. Products designed for use directly after bleaching can be beneficial for damaged hair because these conditioners are designed to neutralised the alkalinity of bleach and thus are more acidic.

      After you've washed your hair, gently towel dry it and this is when you may like to use a small amount of leave-in conditioner. This step will add a little more moisture, but it's still possible for the hair to be dry and frizzy afterwards because this moisture won't be retained for long in porous hair. Ultimately, the best way to lock in moisture after washing your hair is to use a silicone based hair serum.

      The majority of products labelled as 'hair serums', or 'hair oils' are silicone based and will suit this purpose. If in doubt, have a look at the product and it's ingredients. Silicone serums are viscous, yet feel slippery to the touch. If you put a small dab on your hands and massage it around, then wet your hands with water, the water will bead on the surface of your hands similar to a non-stick surface. It is this action that allows the product to function as a barrier cream for your hair. Moisture that is inside the hair shaft will be locked in, whilst external moisture, in the form of humidity, is shut out.

      If you blow dry your hair, a hair serum should be applied to it while damp before drying, and then again when dry. Otherwise, if you let it dry naturally, you can do the same thing, or just apply it after it dries. If you use a product like hairspray, apply this after the serum, rather than before. As for the frizz, a repair shampoo and conditioner, and the use of a serum will go a long way towards rectifying this, but often it can only be fully eliminated with styling. Heated styling tools like curling wands and flat irons smooth out frizz more effectively than anything else when done correctly, however they can exacerbate dryness and cause damage over time. Hair serums have heat protectant properties if applied before straightening/curling, but the use of such tools may still be something you'd prefer to avoid if you're happier to continue not using them.

    • profile image


      3 years ago

      I have colored treated hair that is oily at roots and frizzy dry ! I do not use heat tools on my hair, i do my best to take care of my hair! Please help with a good shampoo and conditioner.

    • profile image


      4 years ago

      Hi - I have tricky hair with conflicting needs. It's VERY fine, with a slight uneven wave, and it is very damaged from colorists who re-bleached the same sections multiple times. I've never seen it this thin, brittle, and frail. BUT! It's also super oily! Dry shampoo on Day 2 helps very little, no matter how carefully I apply it or what brand I use (and I've tried almost all, salon and drugstore). Is there a shampoo for damaged, fine hair that will also address the oiliness issue? Thank you! You write an incredibly helpful blog!

    • Maffew James profile imageAUTHOR

      Maffew James 

      5 years ago

      Thank you, I'm glad you liked the article.

    • misterhollywood profile image

      John Hollywood 

      5 years ago from Hollywood, CA

      Great advice - I did not know a lot of what you posted here. I'm going to read more of your hubs - you are great and know a lot about hair care and coloring!

    • greatstuff profile image


      5 years ago from Malaysia

      I have never bothered to check which shampoo is right for my hair. After reading this, I think now I know. Thanks for the tips and advice.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)