A Complete List of Cruelty-Free Cosmetics Brands

Updated on November 22, 2019
AlexsMakeup profile image

Alex is an esthetician from St. Catharines, Ontario with a passion for makeup and beauty.

This is one of the labels that appears on cruelty-free beauty product labels.
This is one of the labels that appears on cruelty-free beauty product labels.

These days it seems like more people than ever are making an effort to use products that are strictly vegan or cruelty-free. I have done some research and compiled this complete cruelty-free shopping guide for all your cosmetic needs.

Why Do Some Brands Test on Animals?

Animal testing is a horrible, inhumane epidemic, but some brands still use these methods so that it is cheaper for them to export their products. In fact, animal testing is still required by law in China (excluding Hong Kong). Most products that are tested on animals are mass-produced in China.

Fortunately, more and more companies are working to earn their Leaping Bunny, PETA, or Cruelty-Free labels of approval. Everyone can do their part to prevent or boycott animal testing by purchasing brands that are cruelty-free and being smart shoppers. Never settle for a brand's "claim" to be cruelty-free unless you know for sure. If something doesn't look right, it probably isn't. Do research online and read the lists below to find out which of your favourite cosmetic brands do not test on animals and which ones do.

Look for These Labels

These are the four most common labels used to identify certified cruelty-free brands.
These are the four most common labels used to identify certified cruelty-free brands. | Source

Cosmetic Brands That Are Cruelty-Free

  • 100% Pure
  • Alima Pure
  • Anastasia Beverly Hills
  • Aesop
  • Alba Botanica
  • Ardell
  • Ardency Inn
  • Amika
  • Anoalou Naturals
  • Becca
  • BH Cosmetics
  • Bite
  • Blinc
  • By Terry
  • Blossima
  • Butter London
  • Cargo
  • Chantecaille
  • China Glaze
  • Charlotte Tillbury
  • Coloured Raine
  • Colourpop
  • Cover FX
  • Coola
  • Dose of Colours
  • Duwop
  • Desert Essence
  • Drybar
  • Deborah Lippman
  • E.L.F
  • Ellis Faas
  • Essence
  • Everyday Minerals
  • Eyeko
  • Earth Tu Face
  • Ella & Mila
  • Evelom
  • Face Atelier
  • First Aid Beauty
  • Flower
  • Gosh
  • Glossier
  • Giovanni
  • Hard Candy
  • Ilia
  • It Cosmetics
  • Jane Iredale
  • John Masters Organics
  • Jordana
  • Josie Maran
  • Julep
  • Kat Von D
  • Kylie Cosmetics
  • Kjaer Weis
  • Koh Gen Do
  • Lily Lolo
  • Makeup Geek
  • Melt
  • Milani
  • Mineral Fusion
  • Manic Panic
  • Nudestix
  • Moroccaoil
  • OCC
  • Orbie
  • Ofra Cosmetics
  • Paul Mitchell
  • Perfekt
  • Physician's Formula
  • Pixi
  • Pure Minerals
  • Priti NYC
  • Real Techniques
  • Red Apple Lipstick
  • Rituel de Fille
  • RMS Beauty
  • Rouge Bunny Rouge
  • Sappho
  • Sonia Kashuk
  • Scotch
  • Sugarpill
  • theBalm
  • Too Faced
  • Trust Fund Beauty
  • Vapour Beauty
  • Verb
  • W3ll People
  • Wet N' Wild
  • Wen
  • Yarok
  • Zoeva
  • Zuzu Luxe
  • Zoya

Brands That Are Cruelty-Free But Are Owned by Parent Companies That Test on Animals

  • Bareminerals (Shiseido)
  • Aveda (Estee Lauder)
  • Burt's Bees (Clorox)
  • Buxom (Shiseido)
  • Carol's Daughter (L'Oreal)
  • Dermalogica
  • Gud (Clorox)
  • Kate Somerville (Unilever)
  • Liz Earle (Avon)
  • Nars (Shiseido)
  • NYX (L'Oreal)
  • Philosophy (Coty)
  • Tarte (Kose)

Brands That Test on Animals

You just might be surprised at which of your favorite beauty, hair, and makeup brands test their products on animals.


  • Almay
  • Avon
  • Benefit
  • Burberry
  • Bobbi Brown
  • Chanel
  • Chapstick
  • Clinique
  • Covergirl
  • Dior
  • Dolce & Gabbana
  • Georgio Armani
  • Givenchy
  • Lancome
  • L'Oreal
  • Laura Mercier
  • Mac
  • Make Up Forever
  • Marc Jacobs
  • Mary Kay
  • Max Factor
  • Maybelline
  • OPI
  • Rimmel London
  • Revlon
  • Shiseido
  • Sinful Colours
  • Sephora Brand
  • Stila
  • Tom Ford
  • Yves Saint Laurent

Skin Care

  • Aveeno
  • Avene
  • Avon
  • Bioderma
  • Boscia
  • Biotherm Bliss
  • Caudalie
  • Cetaphil
  • Clarins
  • Clarisonic
  • Clean & Clear
  • Clearasil
  • Coppertone
  • Dr. Brandt
  • Dr. Jart
  • EOS
  • Eucerin
  • Fresh
  • Garnier
  • Gatineau
  • Glamglow
  • Jurique
  • Kiehl's
  • L'Occitane
  • La Mer
  • Laroche Posay
  • Lab Series For Men
  • Lubriderm
  • Mederma
  • Neutrogena
  • Nivea
  • Noxzema
  • Nuxe
  • Olay
  • Ojon
  • Origins
  • Peter Thomas Roth
  • Ponds
  • Roc Rembrandt
  • Simple
  • SK-II
  • St. Ives
  • Vaseline
  • Vichy
  • Walgreens
  • Yves Rocher
  • Soap
  • Dial
  • Dove
  • H2O Plus
  • Irish Spring
  • Ivory
  • Johnson's
  • Lux
  • Purpose
  • Shower to Shower
  • Softsoap

Hair Care

  • Aussie
  • Bumble & Bumble
  • Clairol
  • Fekkai
  • Got2b
  • Head and Shoulders
  • Herbal Essences
  • Hoyu
  • Joico
  • John Frieda
  • Just for Men
  • Kerastase
  • Matrix Essentials
  • Mizani
  • Natural Instincts
  • Nexxus
  • Nice N' Easy
  • Pantene
  • Physique
  • Redken
  • Rogaine
  • Schwarzkopf
  • Sebastian Professional
  • Softsheen
  • Sauve
  • Sunsik
  • TREsemme
  • Vidal Sasson

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

Questions & Answers

    © 2016 Alexandra Dianne

    Did any of these animal testing brands shock you? Which one of your favourite brands are cruelty-free?

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      • AlexsMakeup profile imageAUTHOR

        Alexandra Dianne 

        7 months ago from Saint Catharines, Ontario

        Thank you so much for your suggestion! I was just about to write a new article and was wondering what to write about... this inspired me! stay tuned!

      • profile image


        14 months ago

        Informative article...thanks! I'd like to see more articles on best natural and/or organic beauty products...especially lipsticks! And not just EXPENSIVE brands!!!:)


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