Skip to main content

My Review of Maybelline SuperStay 24 Lip Color

Cynthia is a beauty enthusiast. She loves testing cosmetics, hair, and skincare products and sharing her opinions.

SuperStay 24 by Maybelline Top: Keep Up The Flame  Bottom: Constant Toast

SuperStay 24 by Maybelline Top: Keep Up The Flame Bottom: Constant Toast

Maybelline Superstay 24 Hour Lipstick Review

Lipsticks, stains, and colors: how do you know which ones will stick around all day? For most of us, it is trial and error. Half the time lip colors are not true to color. So once you get your brand new lipstick in the mail or store you open it only to be disappointed. Why? Because that color you loved so much is not what the actual product looks like. Happened before? You are not alone!

Lip color in general is a bit on the pricey side when you are looking for a great shade and quality brand. Sure, you can buy a dollar store lip stain, but you are going to get a dollar store quality lip stain. However, there are some drugstore lipsticks that do very well and are less expensive than some of the designer labels available.

Honestly, lip color for me has always been a pain. Having a fair complexion (okay, very pale), and freckles, some colors are horrid on me despite how great they look in the tube! It is also a huge hassle to have to stop and reapply my lip color every time I eat or drink, along with whatever else may smudge, crack, or completely remove it. So, I'm lazy. I find a lip color I love, only to find out it takes too much maintenance. So it gets tossed in my cosmetics stash and never graces my lips again. I should honestly probably get rid of most of them, as old as some must be.

I finally found a nice lip color that boasts long wear: the Maybelline SuperStay 24 Color. I recently tried two shades of this lip color, and it has its pros and cons.

Color swatches of Keep Up The Flame and Constant Toast.

Color swatches of Keep Up The Flame and Constant Toast.

The Product

The SuperStay 24 lip color comes in a dual-ended tube with a built-in applicator for the lip color, and a twist-up for the conditioning stick. This is a 2-step lip color product. The packaging is pretty standard for products like this. The new Maybelline SuperStay 24 Color lipstick makes several boasts as to why you will love it. Here are a few:

  • It's long-wear.
  • It's smudge-proof.
  • It's anti-transfer.
  • It has micro-flex technology (no flaking or cracking).
  • It's moisturizing.

As you can imagine, they had me at 'long wear.' The thought of not having to endlessly reapply was optimal for me. It is just a pain to have to dig in my purse, grab the nearest mirror and apply lipstick at the drop of a hat all day (or the sip of a drink). I always look for an anti-transfer and smudge-proof product as well. Not having to worry that you will accidentally stain your favorite top is a bonus.

I recently tried out two shades in the SuperStay 24 color line:

  • Constant Toast (a nice neutral pink taupe shade)
  • Keep Up The Flame (a deep red with orange undertones)

First off, these are true to shade! So that was a huge score in my book. There was no shock when applied to my lips because they matched what the product actually looked like. I chose Constant Toast because with my fair skin and freckles I do best with neutral colors. My skin has a way of making bold colors look horrid. Keep Up The Flame is a great color for special occasions, though not something I will use for everyday wear.

There are many other great shades in the line, though I can't say if they all remain true to shade or not.

Constant Toast SuperStay 24 lip color, lasted all day! It is a great compliment to my skintone and works well for redheads.

Constant Toast SuperStay 24 lip color, lasted all day! It is a great compliment to my skintone and works well for redheads.


Without wasting much more time, I want to cover the pros and cons of Maybelline's SuperStay 24 lip color. There are some things I really enjoyed about the product and others that could use a bit of improvement.

  • It has long-lasting color.
  • It's moisturizing and non-drying.
  • It did not smudge, even when I was eating or drinking.
  • After wearing it for 18 hours, the color did not crack or flake.
  • It's true to shade—no surprises in color or shade.
  • It did not transfer to my cups when drinking.
  • It's budget-friendly

The color really does last a long time. I applied it first thing in the morning, and by 1 am the color was still as bright as if I had just applied it. I did enjoy that it was not at all drying like some other products I have tried. It actually seemed to moisturize my lips (they were starting to chap a bit). My color never smudged or cracked despite wearing it all day long. On an outing with friends (lots of talking and eating), it still held up.

I was very happy that it remained so true to shade, and I got the color that I actually wanted. The price is a bit lower than some other same quality products available on the market, though the price varies greatly depending on the place you choose to buy. Ulta has it for around $10, while the Maybelline website has it much higher. I do find that a lot of cosmetic items can be found for cheap if you do a little online comparison shopping.

The two-part combo.

The two-part combo.


  • It gets sticky if you do not re-apply the conditioner every few hours.
  • You have to carry it with you.
  • It feels sticky when applying.
  • it dries a little too fast.
  • It requires a makeup remover to take it off.
  • The conditioner will run out before the color does.

Now that may look like a long list of cons; they are all pretty minimal, though. I just felt like sharing every single detail about the product. The main thing I have an issue with is that for 'long wear,' I do not want to have to reapply at all. Of course, I don't have to, though without using the conditioner every few hours the color feels so sticky it will drive you insane. I left the house without it the first day thinking that one application would be enough (I was wrong). While the color lingers, the conditioner needs to be reapplied all day long. So you have to take it with you or suffer sticky lips all day. Having to apply the conditioner so much means it will no doubt run out well before the color does! Though you can always buy a cheap chapstick or gloss when it runs out.

It feels sticky as you apply, so there is no applying to your bottom lip and rubbing to the top. Just a slightly odd feeling, nothing that would prevent me from using or buying it. It dries extremely fast, leaving no room for error. Even the slightest misstep on the edge of your lip, and you have to start all over. Starting over means using a makeup remover; soap and water do not seem to help much. I was very glad I had some remover on hand; for the novice, take it very slow when applying.

Color Stay or Color Go?

As far as color-stay lipstick products go, Maybelline SuperStay 24 does indeed last. The color stays put without flaking or cracking. The downside is that if you want to avoid the sticky feeling you need to use your conditioning gloss all day. Still a time saver over many others since you can apply the conditioner without needing a mirror to do so. Knowing that as you apply you're not smudging color is a huge plus!

It does take a makeup remover to take it off at the end of the day. Even a low-cost remover will get it removed. There are some great colors in the line if these two shades are not for you. I look forward to trying out some more colors in the future. As far as lasting color, you just can't beat it for the price. I was so tired one night that I fell asleep before washing my makeup off. Despite my tossing and turning, my lips still looked as if I had just applied the color when I woke!

I received my two shades for free for testing purposes. All views are my unbiased experience with Maybelline SuperStay 24 lip color.

A deep, burgundy color of the lip stain.

A deep, burgundy color of the lip stain.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

Questions & Answers

Question: Which company do you go through to try makeup for free and write a review?

Answer: I am a social media influencer. I partner with a lot of brands that approach me directly to test out their products and to share my review on my social platforms. You may want to check out They have a lot of product tests they run with free full-sized items. They are not all cosmetics, and you can sometimes go months without getting anything.

Question: I’m frustrated that they no longer sell the conditioning balm separately. The company said to use “Baby Lips,” but it removes the lip color. Do you have any suggestions?

Answer: To replace the balm I have tried a few different products with a bit of success. 'Baby Lips' was a no go for me as well.

Fresh Sugar Lip Balm un-tinted , Kiehls's Butterstick Lip Treatment and Tarte Tarteist Holographic Lip Gloss are all excellent options.

Tarteist Holographic Lip Gloss I find works well as a top coat for night time. It adds a color change reflections that really makes the color pop. Great for parties, clubs and concerts-just a night on the town.

The Fresh Sugar and Keihl's Butterstick are a good option for a top coat to help hold color in an eliminate that 'dry' feeling.

Those mentioned are a tad on the pricey end, when thinking about a balm or top coat for lip colors. There are cheaper drug store options as well. Vaseline Lip Therapy will work, it comes in small tub though and not a stick or with applicator. I use it frequently, just be sure not to apply too much, a thin coat works well. But it also helps to soften lifts so you get the added bonus there too.

Question: I’m getting married in a week from today and I bought this lipstick in the shade ‘Eternal Cherry’. I bought it because it is anti-transfer and my hubby to be hates kissing me with lipstick on, but I want to wear it for the pictures. Will Mabelline's Superstay 24 be good for my wedding photos and not transferring? I also don’t want bright red lipstick on my white dress.

Answer: Yes, this is a very good option for that purpose. I have never had any transfer issues, and this can be a little stubborn to get off at the end of the day. So, it should stay put without getting on your husband or your dress. Congratulations on the wedding I hope you have an epic day!

© 2016 Cynthia Hoover


Doris James MizBejabbers from Beautiful South on February 17, 2020:

I don't understand you ladies' problem. What feels too thick? If I apply too much stain, it feels like it is too thick, so I've learned to smooth it out. I'm going for the color, not a bunch of thickness anyway. Then I apply the wax after I'm satisfied with the application of stain. As stated in my first comment, I carry a tube of Burts Bees with me anyway, so if my lips start feeling a little dry, I apply another coat of it. No problem because Burts Bees (the clear kind) is just a good quality wax anyway. By the way, I've never bought the remover because I found out the hard way that petroleum jelly removes the stain. I applied a coat of it one day when I was running low on the wax that came with it. When I blotted my lips on a tissue, the color came off with it. I swear by this product because repeated applications of lipstick chap my lips and sometimes breaks them out.

Remember, ladies, thin coat of stain, then thin coat of wax, lightly blot with tissue if needed, and that's it!

Cynthia Hoover (author) from Newton, West Virginia on February 17, 2020:

Sophia Ayala Gettys as I mention in the article I had to keep the product with me throughout the day to reapply the top or gloss coat. As long as I keep it in my purse and reapply the gloss as needed it works well. I do notice I feel the same as you if I apply and forget to take it with me and do not have it on hand to apply the gloss throughout the day.

Sophia Ayala Gettys on February 14, 2020:

Beaded on me and after an hr already feel like I need more or its all coming off... Did I put on too much color?

Judy on April 13, 2019:

I've been wearing this too many years to count and LOVE it! I must say I never need to reapply the gloss. It DOES tend to run out sooner than the color so I buy the cheapest one I can find on eBay (any color), toss out the color and put the gloss from that one on to my preferred color. Maybelline DID used to sell replacement gloss but that's no longer available. Second, I CAN press my lips together to transfer color if it's done soon enough. However, since my top and bottom liod are different shapes, I think it probably best to apply color to them separately anyway. :-) Finally, just some info in case you missed this--Maybelline now makes a tube of remover for this lipstain (black tube right near the stain display--looks just like a regular lipstick

tube.) It works very well to remove the stain--no SCRUBBING with a makeup wipe. Plus (and this is a real plus for ME!), if you make a little mistake while applying stain and "color outside the lines," you can just swipe over the error and wipe it off! Like you, I've never found a better, more long lasting lip product! If someone has problems with it...they're probably doing something wrong. I have had all 3 of my adult daughters try it and they are now all firm "converts!"

Michelle Mollohan from Looneyville, WV on February 10, 2017:

I love these! I hate traditional lipstick because it always gets on my teeth and feels tacky on my lips. With this, you have all day color without the mess.

Cynthia Hoover (author) from Newton, West Virginia on October 19, 2016:

MizBejabbers Thank you so much for the tip! I have some Burt's Bees I will try that!! That will fit into my pocket no problem when I don't feel like carrying my purse! I have the hardest time finding a good shade for my complexion, I am a firm believer that 'reds' are not for everyone (at least not for me anyway). I think the Constant Toast shade maybe my new favorite color. The other one, not so much ~ I may never find a good 'red' for me. Red lip color seems to wash me out so bad, and I am already fairly pale most of the time, despite all my freckles. Red has a way of making my freckles appear orangish too.

Doris James MizBejabbers from Beautiful South on October 19, 2016:

Good review, Cynthia. I've been using this product since it's inception and I hope that Maybelline continues to make it forever! I don't carry it with me because I found that a good lip product like Burt's Bees can be substituted for the wax stick throughout the day, and it makes the stick last longer. I got the chapstick habit when I was in high school, so this works well for me. Also, I have cosmetic allergies and I am not allergic to Maybelline, Yea!

The only con I've found with it is that it is difficult to find a shade that doesn't go on too light or too dark because I prefer a medium rose shade. I can't remember my favorite color, (something Cranberry, I think).