A Guide to Choosing the Best Mascara for Older Women

Updated on September 13, 2019
Blond Logic profile image

Middle-aged women are forgotten about by retailers. I offer help with clothing choices, skincare, and healthy eating for the mature woman.

Mascara for Older Women
Mascara for Older Women | Source

Mascara for Older Ladies

Recently, I had a woman email me asking for my advice about mascara for mature women. She contacted me after reading an article I had written about eyebrow pencils for gray hair and was curious about the rest of my eye makeup routine.

I had to stop and think about whether I had changed my makeup over the years without realizing it. It turns out, I had. Sometimes these choices were subtle and other times quite drastic. When I began thinking about how aging changes our face, I realized it isn't just a change of color we need to make—there is much more to consider.

Eyelash Curler
Eyelash Curler | Source

Should You Curl Your Eyelashes?

I always wanted to have long lashes that curled up and framed my eyes, but I didn't have those, I had straight ones which were light at the ends. In other words, they weren't framing my face, they were just there doing their job of keeping dust and particles out of my eyes.

I will tell you now that when I go out, I curl my lashes. There are some drawbacks though; one thing I have always hated was the look from the side. It created a sharp angle that looked unnatural. From the front, it looked great. The lashes fanned out which was the look I was after. Of course, I could never get both eyes the same, perhaps it's the same for you. When I was younger, I used to use a sewing pin to separate the lashes. Looking back, that was pretty darn dangerous and thank goodness nothing happened. Now my hands aren't as steady, maybe it's my coffee consumption or just a sign of aging, but I don't use a pin, only the tip of the mascara brush or a lash comb.

Although I currently curl my lashes, I can see that as I age this may have to change. As we get older, our skin loses its elasticity and begins to sag. Gravity is a Bitch, wouldn't you agree ladies? You may think that this has nothing to do with whether to use an eyelash curler but it does. The skin on the upper eyelid below the eyebrow droops. It may also fall at the sides. A friend of mine had her eyes lifted, saying it interfered with her driving. I questioned that, but it is what she told her medical insurance company, so she decided it was an okay reason to give me as well. Heavens, I don't know why some women make themselves feel guilty about having cosmetic surgery, just admit it. Everyone is conscious of the way they look, and if you want something done and can afford it, do it. But do it for yourself and be honest about it.

If you have deep set, drooping or hooded eyes, and try to curl the lashes, they touch the skin above. Not only is this uncomfortable, but it also leaves smudges where the mascara is rubbing. Even if you look down until your mascara is dry, by the end of the day, you will be left with a dirty smudgy line. I've included a video below where a woman with hooded eyes demonstrates her makeup routine.

Drooping eyes
Drooping eyes | Source

False Eyelashes

In my family, false eyelashes seem to have jumped a generation. My mother loved them and so does my daughter. Perhaps they weren't the 'in' thing when I was growing up but they are once again popular. They are also more accepted now.

There are different types, some you can wear for a few weeks and others should be removed at the end of the day when you remove the rest of your makeup.

Colors of Mascara

When the woman I mentioned in the first paragraph sent me the email, I had to stop and ask myself, had I changed my mascara. The answer was yes, I have and although I thought this was because I was just trying different brands, it was more than that. I was altering my look to suit my age. Before I liked to go for a dramatic look and would wear a black. Now, I prefer a brown as black looks too harsh on me. As we age, our skin color changes and becomes less rosy and more ashen. Black mascara can give us a hard unappealing look. It may work for Morticia in the Addams Family but for the rest of us, less is more.

Although you may think there are just variants of black and brown, there are several colors of mascara for example, blue, pink and white. In my opinion, those garish colors should be left for those who are younger.
Sometimes it can be difficult to make a change as we have become comfortable with our look and continue to use the same product just because we have in the past.

Sensitive Eyes

If you've noticed your eyes are now more sensitive than they once were, you may opt for a mascara specifically for sensitive eyes. This could be one that has been tested (humanly), and won't cause irritation. The irritation in a mascara can come from a few different areas. It could be the mixture of ingredients or even fibers. Avoid mascaras that have fibrous particles in them which are meant to attach themselves to the eyelashes, thus building volume. These tend to flake off over the course of the day and fall into the eye or onto your cheekbones.

Ethically Produced

The cosmetic industry has seen the market for ethically produced makeup. These might include ingredients that are sourced organically or have not been tested on animals. Some of these may be from large well-known manufactures and others from companies that specialize in only ethically produced products and may have branched out and begun producing makeup.

Some of the ingredients in mascara can cause the glands to dry up causing dry eyes especially in women over 50. It's worth looking at the list of ingredients to be certain you're not sensitive to them.

Ecco Bella Natural Vegan Mascara | Pure Formula for Soft, Natural Looking Lashes, Perfect for Sensitive Eyes | Made in USA | Brown, 0.38 oz.
Ecco Bella Natural Vegan Mascara | Pure Formula for Soft, Natural Looking Lashes, Perfect for Sensitive Eyes | Made in USA | Brown, 0.38 oz.

This is the brown mascara I wear for day-to-day use. The more I read about what is in cosmetics, the more I cringe. I worry about the years I spent wearing what I now know to be some seriously toxic ingredients.

Be aware that the ingredient list on this product is wrong. It doesn't have parabens like it says. The company has changed the ingredients.

For me, as a white-gray blond, this brown is better than a black mascara. I have no itchiness or irritation when using this. However, it isn't waterproof and if I perspire a lot, I have noticed I do get some smudging. For me, though, this is something I prefer than the chemical which is used to make it waterproof.

 
Source

Wearing Glasses

If you wear glasses, applying makeup can pose a few problems. It can be difficult when applying eye shadow and mascara. If your eyesight prevents you from safely applying mascara, try using a magnifying glass. I have seen, as I'm sure you have, those glasses that flip down to allow makeup to be applied. I've never tried them but would be interested to hear if you have, and how well they worked for you.


The other consideration is the length of your eyelashes, especially if you wear false eyelashes. Check that your eyelashes aren't going to hit the lenses or the upper frame. For reading, I wear narrow glasses and have noticed when I look up, my eyelashes hit the frame. For me, it isn't a big problem as I only wear my glasses at night for reading and I always remove my makeup before going to bed.

Eyeliner

If you don't feel your mascara has enough impact if it isn't black and heavily applied, consider eyeliner. Both the liquid and the pencil are great alternatives if you don't want to or can't wear mascara. It still can draw attention to the eye. Now, however, at our age, our eyelids aren't as smooth as they once were. It's like painting on crepe paper! Avoid the desire to straighten out the skin by pulling on the eyelid. Instead, use your non-applying hand to lift your eyebrow. Goodness knows we don't want to be making more wrinkles than is necessary. Here too, heavy eyeliner can be aging, so go easy on the amount you use.

Eyeshadow Colors for Mature Women

Your makeup colors are your own choice but if you're revamping your mascara, now may be a good time for a total change. If you love the color you use, perhaps a toned down shade. Browns, creams, and peach work well together. These are the colors I choose now where I used to wear charcoals, grays, and a muted white.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

Questions & Answers

  • I wanted to clarify about hooded lids, I’ve always called them German eyes, it is true they can droop enough to interfere with vision. My mom had the surgery years ago for that reason. Second, question - why different brands? Example the eyeliner. As a 61 year young women who has never been much good at makeup, I value your opinion.

    Regarding the different brands, I use products I like and that work well for me. I am definitely not a 'brand groupie'. If I find a product I love, I stick with it. However, I do like to experiment with other manufacturers.

© 2018 Mary Wickison

Comments

    0 of 8192 characters used
    Post Comment
    • Blond Logic profile imageAUTHOR

      Mary Wickison 

      10 months ago from Brazil

      Hi Audrey,

      I think we are both in the same boat, straight and short. You're right curling them and applying mascara can really open them up.

      Thanks for the share.

    • vocalcoach profile image

      Audrey Hunt 

      10 months ago from Idyllwild Ca.

      Thanks, Mary, for this helpful hub. What an informative guide on makeup for older women. My eyelashes are straight and short. I curl them which really does give my eyes a better look.

      I'll be sharing this article with other women.

    • Blond Logic profile imageAUTHOR

      Mary Wickison 

      10 months ago from Brazil

      Hi Linda,

      You're more than welcome. I too like to use an eyeliner, as you say, it helps create a better look, especially as our lashes begin to thin.

      Great to hear from you. Thanks.

    • lindacee profile image

      Linda Chechar 

      10 months ago from Arizona

      Thanks for these great mascara tips. My lashes have thinned and they're not nearly as long as they were. I continue trying different mascaras. I have started using eyeliner which does enhance the look of my lashes.

    • Blond Logic profile imageAUTHOR

      Mary Wickison 

      15 months ago from Brazil

      Oh Shauna, I feel for you.

      Until that redness on your eyelids goes, you're right not to wear any makeup. It could be an allergy, or a type of contact dermatitis. That could be caused by a reaction to a change of face soap, shampoo, laundry soap etc.

      I have noticed dark circles from too much computer time.

      The lady who does the hooded eye tutorial, explains her technique well.

      Thanks for reading.

    • bravewarrior profile image

      Shauna L Bowling 

      16 months ago from Central Florida

      Mary, in the last couple of years my eyes have gone from big and bright to hooded. I hate it. My eyelids are also now pink (have no idea why!). I haven't worn eye shadow in years, but until a few months ago, I'd wear mascara and maybe some eyeliner on the lower lid. I've even cut that out now because I seem to have a problem with my eyes becoming red and irritated on a regular basis. I know it's a combination of age, droopy upper lids, and working on a computer 40 hours a week. I also wear glasses now.

      I never wore a lot of makeup when I was younger, with the exception of eye shadow and mascara. Now I don't do my eyes at all. I wear Almay pressed powder on my face, blush and pink lipstick. That's it. On weekends I go bare-faced.

      I'm definitely going to watch the hooded eye tutorial. And yes, getting older is a Bitch. Why can't our skin and bodies keep up with our minds?

    • Blond Logic profile imageAUTHOR

      Mary Wickison 

      18 months ago from Brazil

      Glad you enjoyed it. The woman in the video isn't me, but I felt she explained it so clearly, I felt it would be a benefit to the readers.

      Thanks for reading and your comment.

    • profile image

      Gribbie 

      18 months ago

      The video of you applying makeup to hooded eyes is the most informative and sensible one I have ever watched. ***** to you.

      Will buy the products you named as I need a better look. Thank you.

    • Blond Logic profile imageAUTHOR

      Mary Wickison 

      19 months ago from Brazil

      Hi Angie,

      I'm glad you found it useful. Thanks for reading.

    • profile image

      Christine Watson 

      19 months ago

      Hi Angie

      Thank you for the tutorial for hooded eyes. I will be trying the tips. Great video.

    • Blond Logic profile imageAUTHOR

      Mary Wickison 

      20 months ago from Brazil

      Hi Audrey,

      What a great tip, I will have to try that. I am finding it more difficult to curl my eyelashes as I get older. I also like the idea the woman in the video mentioned about curling it twice to make it look more natural.

      Great to hear from you, thanks for your comment.

    • vocalcoach profile image

      Audrey Hunt 

      20 months ago from Idyllwild Ca.

      Thanks, Mary, for these helpful tips. I am in the group of aging women who qualify for the "over-the-hill" group. But what a marvelous climb it has been. I love this hub and I'm all for curling the eyelashes. Mine are naturally straight. I apply a little heat to the eyelash curler, using my hair dryer. It's helps the lashes to curl faster and holds the curl longer.

      Super hub!

    • Blond Logic profile imageAUTHOR

      Mary Wickison 

      20 months ago from Brazil

      I do wonder who comes up with such wacky ideas. What good is such a long wand?

      I think you'll like the one from Ecco.

      Thanks for sharing your experience.

    • profile image

      C Garcia 

      20 months ago

      Great tips but I was also looking for a mascara recommendation. I have been waiting for my Estee Lauder (Sumptuous Extreme) to run low so I can switch. The wand is tooooooooo long (don't know what they were thinking!), the wand is heavy and the mascara flakes and smudges easily.

      I'll give the Ecco Bella a try. Thanks.

    • Blond Logic profile imageAUTHOR

      Mary Wickison 

      21 months ago from Brazil

      Hi Dianna,

      I think the adage about teaching old dogs new tricks is wrong. I love discovering new ways to improve. If I can find a way to do something better, I am up for the challenge.

      There are so many talented ladies who have found a life hack for making the eye look lifted.

      I'm so pleased you enjoyed the article. Have a wonderful weekend..

    • teaches12345 profile image

      Dianna Mendez 

      21 months ago

      You have made my day! I am on the hunt for a good mascara and I will try the Ecco Bella brand next purchase. As I age, I am finding makeup to enhance the process but you must know how to apply it properly. Thank you for the helpful suggestions.

    • Blond Logic profile imageAUTHOR

      Mary Wickison 

      21 months ago from Brazil

      Hi Audrey,

      Isn't it funny, the more comfortable we are in ourselves, as we age, the less makeup we use.

      I just wonder if it is in fact, a mask we wear. You're right, keep it simple.

      Thanks for your comment.

    • AudreyHowitt profile image

      Audrey Howitt 

      21 months ago from California

      I use less and less makeup--even when I makeup at all--I need to use it for professional reasons, but a little mascara and lip gloss is about it for me--good ideas here Mary! Thank you!

    • nikkikhan10 profile image

      Nikki Khan 

      21 months ago from London

      Your daughter is right regarding extensions, may be I should wear them occasionally to get used to them.And hopefully would find some great mascara as well.Thanks for the extensions tip dear.

    • Blond Logic profile imageAUTHOR

      Mary Wickison 

      21 months ago from Brazil

      Hi Nikki,

      We have to love the products we use, so keep looking and I am certain you'll find one that's perfect for you.

      Regarding the extensions, according to my daughter, the more you use them, the easier it gets.

      Thanks for reading and I hope you find a great mascara.

    • nikkikhan10 profile image

      Nikki Khan 

      21 months ago from London

      Some great tips Mary to wear mascara, I have one from Mac but I am not really satisfied with it.Need to try some other brand and may be colour.

      I am not very good with extension lashes, so just wear them sometimes.

    • Blond Logic profile imageAUTHOR

      Mary Wickison 

      21 months ago from Brazil

      Hi Thelma,

      I think many of us have changed our daily routine with makeup. When I was younger, I didn't want to go to the shops unless I had my 'face on'.

      I'm pleased you found the information useful, great to hear from you.

    • Thelma Alberts profile image

      Thelma Alberts 

      21 months ago from Germany and Philippines

      Great and very informative hub. I seldom wear mascara and have not used eyelash curler in my life. It is indeed difficult to apply mascara as I get older. Thanks for sharing Mary. I have learned a lot from this hub.

    • Blond Logic profile imageAUTHOR

      Mary Wickison 

      21 months ago from Brazil

      The key is to go subtle. Toning down the colors and opting for demure instead of dramatic. I think we get into a routine where it is easier to not wear it, but if we make a little effort, we can get back into the habit. I always feel more confident when I have makeup on.

      Give it a whirl again and see how you go.

      Thanks for reading.

    • profile image

      Jo Miller 

      21 months ago

      I haven't used eye makeup for years. I just think it is unbecoming as we age. This article makes me want to try some again, though. Thanks for all of the information.

    • Blond Logic profile imageAUTHOR

      Mary Wickison 

      21 months ago from Brazil

      Hi Dora,

      Regarding the sagging, I have found if I wear a high bun or ponytail, it is amazing how many years i can remove.

      Great to hear from you.

    • Blond Logic profile imageAUTHOR

      Mary Wickison 

      21 months ago from Brazil

      Ouch, that has to hurt!

      If you're wearing contact, then definitely look for a sensitive mascara. Also avoid ones which are beginning to dry out, you don't want bits falling into your eye.

      Thanks for reading.

    • Natalie Frank profile image

      Natalie Frank 

      21 months ago from Chicago, IL

      Great article. I haven't considered whether I need to change mascara as I get older. I still use blackest black and liquid eyeliner. But I do have trouble applying it as I wear glasses and with my contacts I need magnifying glasses which makes it tough to apply. The number of times I have stuck the wand in my eye is frustrating - I never though of a simple magnifying glass! Plus the mascara for sensitive eyes - I haven't even seen it but will be looking for it. Thanks for the article.

    • Blond Logic profile imageAUTHOR

      Mary Wickison 

      21 months ago from Brazil

      Hi Linda,

      I think we can get so excited about a new shade or the hype surrounding a product, we forget to delve a bit deeper.

      For so many things we have always done without thinking, we need to slow down and reevaluate what we are doing and using.

      Maybe this is the wisdom that comes with age.

      Thanks for your comment.

    • Blond Logic profile imageAUTHOR

      Mary Wickison 

      21 months ago from Brazil

      Hi Ruth,

      I think it's all about staying adaptable and doing what we feel is best for us.

      I agree with the curler, they do pull. I once had an unexpected sneeze when I was curling, nearly ripped my eyelashes out!

      Thanks for your comment.

    • CaribTales profile image

      Dora Weithers 

      21 months ago from The Caribbean

      Mary, I agree that the sagging and the drooping is against us. I admire you for keeping up and sharing all these beauty ideas.

    • AliciaC profile image

      Linda Crampton 

      21 months ago from British Columbia, Canada

      Thank you for sharing the makeup tips and for reminding us about safe ingredients and the use of animal testing, Mary.

    • RuthCoffee profile image

      Ruth Coffee 

      21 months ago from Zionsville, Indiana

      Good info. Everything changes as you get older. I stopped using mascara altogether around 50. My lashes aren't as thick and it just didn't seem worth it except on a special night out. However, I did start using eyeliner (which I didn't really use when I was younger) and I wear it only on my top lid. Love it. Love not having to pull on my lashes with a curler too.

    • Blond Logic profile imageAUTHOR

      Mary Wickison 

      21 months ago from Brazil

      Hi Jill,

      We all seem to be aware of the additives in food but not in our cosmetics. We disagree with animals testing but don't look into what is being used that needs testing.

      It's especially important when we think it is being put near our eyes.

      Glad you liked the video. Although it's quite long, I felt she made some valid points about possible problems and finding a work around solution.

      Thanks for reading.

    • Blond Logic profile imageAUTHOR

      Mary Wickison 

      21 months ago from Brazil

      I'll bet you never knew how much we women have to consider when choosing our makeup. Guys just throw on a shirt and jeans and they are ready. Not so for us women.

      I do, however, appreciate your support.

    • The Dirt Farmer profile image

      Jill Spencer 

      21 months ago from United States

      I hadn't thought about the additives. Thanks for a thoughtful article. I liked the video tutorial, too.

    • billybuc profile image

      Bill Holland 

      21 months ago from Olympia, WA

      Not in this lifetime for this guy. Just stopping by to wish you a great week.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, bellatory.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://bellatory.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)