Sometimes people with pale skin, including myself, just don't look best with darker shades of makeup, especially if your lashes are naturally lighter. Sometimes if you place concealer around your eyes and lids proportionately it helps create a better canvas to work on. If you try using darker shades, make sure your eyeliner as well as mascara are also in the darker range. If it doesn't work don't fight it. Just wear what looks best on you!